Get ready to put your bracket skills to the test while supporting a life-saving cause! This March Madness bracket challenge is open to all, and every entry helps advocate for better healthcare, empower women with knowledge, and drive investments in life-saving research. Sponsored by: K&L Gates, Batten Shaw Construction, and HMK Architects Please complete your entry donation through this form, and then you will receive a link + password to enter the bracket pool in your donation confirmation email. $50 per bracket(No limit on number of entries per person) Submitted by: March 20th at 11am CST Winnings:First Place — 20% of Total PotGuaranteed Minimum of $1,000 Second Place — 10% of Total PotGuaranteed Minimum of $500 Third Place — 5% of Total PotGuaranteed Minimum of $250 The remaining proceeds will be donated to the American Heart Association in support of the 2025 Woman of Impact campaign.

<span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you for joining the Hoops for Hearts Bracket Challenge! We’re excited to have you in the game and appreciate your support for this incredible cause. Please register your bracket(s) <a href="https://fantasy.espn.com/tc/sharer?challengeId=257&from=espn&context=GROUP_INVITE&edition=espn-en&groupId=6f384040-4b73-4c6e-b96a-9531ca49d083&joinKey=d21a34a0-5e89-36de-a1e4-8471dac79afb" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;color:inherit" target="_blank">here</a> using the password: AHATN2025. You may go ahead and register prior to Selection Sunday. Brackets will be available to fill out after the Selection Show on Sunday, March 16th at 5 PM CST.Brackets will lock on Thursday, March 20th at 11:15 AM CST, so be sure to get your picks in before then! Your participation helps us make a real impact in women’s heart health, and we’re so grateful to have you on board. Let the madness begin! With love and gratitude,Melissa O'Neill & Abbey Vandersall

Hello First name,
 
 Thank you from the bottom of our hearts for registering to fundraise for our cause. Your efforts will make a significant impact, and we are excited to have you as part of our fundraising team. 👏
 
 💡 Here are some tips for sharing your campaign:
 <ol>
 <li>Personalize Your Story: Share why this cause is important to you. Personal stories resonate more with potential donors.</li>
 <li>Use Social Media: Post about your campaign on Facebook, Instagram, X, and LinkedIn. Include the campaign link and a compelling image or video.</li>
 <li>Email Your Network: Send a personal email to friends, family, and colleagues explaining why you are fundraising and how they can help.</li>
 <li>Regular Updates: Keep your supporters informed with updates on your progress and any milestones you reach. This keeps them engaged and more likely to share your campaign.</li>
 </ol>
 Melissa O'Neill moneill@montecitomac.com

Get ready to put your bracket skills to the test while supporting a life-saving cause! This March Madness bracket challenge is open to all, and every entry helps advocate for better healthcare, empower women with knowledge, and drive investments in life-saving research. Sponsored by: K&amp;L Gates, Batten Shaw Construction, and HMK Architects Please complete your entry donation through this form, and then you will receive a link + password to enter the bracket pool in your donation confirmation email. $50 per bracket(No limit on number of entries per person) Submitted by: March 20th at 11am CST Winnings:First Place — 20% of Total PotGuaranteed Minimum of $1,000 Second Place — 10% of Total PotGuaranteed Minimum of $500 Third Place — 5% of Total PotGuaranteed Minimum of $250 The remaining proceeds will be donated to the American Heart Association in support of the 2025 Woman of Impact campaign.

Hoops for Hearts

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American Heart Association Inc

### Context Profile for American Heart Association Inc

1. **Organization Mission & Cause:**
   The American Heart Association (AHA) is dedicated to fighting heart disease and stroke, the two leading causes of death in the United States. Their mission is to improve the cardiovascular health of all Americans while reducing deaths from cardiovascular diseases and stroke by 20% by 2020. They aim to educate the public on heart health, advocate for better health policies, and fund innovative research to advance cardiovascular science.

2. **Type of Activities:**
   - **Events:** The AHA organizes various events such as the "Go Red for Women" movement, which raises awareness and funds for women's heart health. They host community events, health fairs, and educational seminars.
   - **Fundraising Campaigns:** The organization conducts campaigns to raise funds for research and community programs, including the "Healthcare for Heart" event.
   - **Community Programs:** They offer resources and programs focused on heart health education, CPR training, and advocacy for healthier communities.

3. **Tone of Voice:**
   The tone of the AHA's communications is friendly, inspiring, and professional. They aim to engage the community with a sense of urgency regarding heart health while maintaining an approachable and supportive demeanor. The language is often motivational, encouraging individuals to take action for their health and the health of others.

4. **Emoji Usage:**
   The AHA uses emojis sparingly in their communications. For example, they included a heart emoji (❤️) in the subject line of their thank-you email, suggesting a friendly and warm approach. Overall, emoji usage appears to be minimal and contextually appropriate, enhancing emotional connection without overwhelming the message.

5. **Key Facts:**
   - **Founding Info:** The AHA was founded in 1924 and has grown to become a leading force in cardiovascular health.
   - **Scale:** The organization operates nationwide with numerous local chapters and has a vast network of volunteers and supporters.
   - **Impact Metrics:** The AHA has funded more than $4.5 billion in cardiovascular medical research and has played a significant role in reducing heart disease and stroke rates in the U.S.
   - **Volunteer Info:** The AHA encourages community involvement through volunteer opportunities, promoting active participation in local events and initiatives.

6. **Writing Guidelines:**
   - **Style:** Use a conversational yet professional tone. Aim to inspire action and convey urgency regarding heart health.
   - **Structure:** Use clear headings and bullet points for easy readability. Include personal stories or testimonials to create emotional connections.
   - **Call to Action:** Always include a strong call to action, encouraging readers to participate in events, donate, or share information about heart health.
   - **Inclusivity:** Ensure language is inclusive and welcoming to all demographics, reflecting the AHA's commitment to community and diversity.

This context profile serves as a foundational guide for creating personalized and effective content for the American Heart Association, aligning with their mission and communication style.

American Heart Association Inc

Hoops for Hearts

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