Latitude 53

### Context Profile for Latitude 53

1. **Organization Mission & Cause**:
   - Latitude 53 is a non-profit artist-centered organization located in Edmonton, Canada. Its mission is to empower artists engaged with contemporary culture. The organization supports the development of contemporary art and artists, fostering a vibrant arts community in Edmonton and beyond.

2. **Type of Activities**:
   - Latitude 53 hosts various activities including:
     - **Membership Programs**: Offering different tiers of membership (General, Student/Senior/Low-Income, Family, Supporter, Patron) with benefits such as discounts, pins designed by local artists, and voting rights.
     - **Workshops**: Such as the "A Hope to Wish For on a Star | Underglazing Workshop" led by local artists.
     - **Exhibitions and Events**: Showcasing contemporary art and providing platforms for artists to display their work.
     - **Fundraising Campaigns**: Engaging the community to support the arts through donations and membership.

3. **Tone of Voice**:
   - The tone of Latitude 53's communications is **friendly**, **inviting**, and **supportive**. The language is accessible and encourages community involvement, making it feel inclusive and engaging. The organization uses a conversational style that fosters a sense of belonging among members and supporters.

4. **Emoji Usage**:
   - Latitude 53 incorporates emojis in their communications, particularly in email campaigns. For example, they use a calendar emoji (📅) to highlight event dates. The use of emojis appears to be moderate and serves to add a friendly, approachable touch to their messages.

5. **Key Facts**:
   - **Founding Info**: Latitude 53 is a registered charity (Charity # 129916169RR0001).
   - **Scale**: The organization has a total of 3 forms and has sent out 41 email campaigns.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community engagement and artist empowerment as key impact areas.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly mentioned on the website but may be inferred through community involvement in events and workshops.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that invites participation and fosters community spirit.
   - **Structure**: Keep content clear and concise, using bullet points for benefits and key information to enhance readability.
   - **Personalization**: Incorporate personalized greetings in communications (e.g., using first names).
   - **Visual Elements**: Where appropriate, include emojis to maintain a light-hearted and engaging tone.
   - **Call to Action**: Clearly state calls to action, encouraging readers to join, participate, or donate, while emphasizing the impact of their support.

This context profile serves as a foundational guide for creating tailored content for Latitude 53, ensuring alignment with their mission, tone, and community-focused activities.

Pre-registration

Joni “Snack Witch” Cheung and Luke Johnson believe in ghosts: the people, the places, the objects, and the narratives which haunt us and disrupt our understanding of the present. In the face of a cultural moment where corporations, nation-states, and institutions pit individuals and collectives against one another under the guise of scarcity and survival, how might engaging with these ghosts of the past change our outlooks on how to move towards the future? In this series of co-creation workshops, Cheung and Johnson dig into the textual materials from the last 50 years, from an exploration of the archives of Latitude 53 and three host galleries in different cities. Join us to re-imagine the history of the artist-run-centre movement and the many ephemeral works it hosted, now visible to us only a short descriptions, artist statements, and posters. These creative workshops will take place in Edmonton, Calgary, Hamilton, and Montreal—your participation is welcomed.<hr /> 🔮 Snack Witch Joni Cheung 🍡 is a grateful, uninvited guest born—and knows she wants to die—on the unceded territories of the xʷməθkwəy̓əm, Skwxwú7mesh, Stó:lō, and Səl̓ílwətaʔ/Selilwitulh peoples. They are currently working on the stolen lands of the Kanien’kehá:ka peoples, to become a Certified Sculpture Witch with a MFA from Concordia University. A wicked #magicalgirl ✨ eating art + making snacks⁠, their interdisciplinary practice investigates the relationship between objects↔place↔identity, navigating discourses of transnationalism, migration, and diasporas, always with humour, and sometimes with food. 😉 Luke Johnson is a Minnesota-born artist currently based in Edmonton, Alberta on Treaty 6 territory. Working in print, publications, and durational engagements within collections, Johnson draws from the stories and unintended afterlives of archival materials, creating works which complicate notions such as standardized categorization and stasis within systems of knowledge. He received his BFA from the University of Wisconsin-Madison, and his MFA from the University of Alberta, where he is currently a lecturer in printmaking and drawing.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Last name, You are registered for our upcoming The Next 50 Years workshop with Joni Cheung and Luke Johnson. 📭   at 208 Centre St S, Calgary, AB T2G 2B6, Canada⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-597d2e26-b4f1-443e-a0fd-34fd6968068e}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">Date We look forward to seeing you in Calgary! Adam Waldron-Blainprogram@latitude53.org7804235353

Joni “Snack Witch” Cheung and Luke Johnson believe in ghosts: the people, the places, the objects, and the narratives which haunt us and disrupt our understanding of the present. In the face of a cultural moment where corporations, nation-states, and institutions pit individuals and collectives against one another under the guise of scarcity and survival, how might engaging with these ghosts of the past change our outlooks on how to move towards the future? In this series of co-creation workshops, Cheung and Johnson dig into the textual materials from the last 50 years, from an exploration of the archives of Latitude 53 and three host galleries in different cities. Join us to re-imagine the history of the artist-run-centre movement and the many ephemeral works it hosted, now visible to us only a short descriptions, artist statements, and posters. These creative workshops will take place in Edmonton, Calgary, Hamilton, and Montreal—your participation is welcomed.<hr /> 🔮 Snack Witch Joni Cheung 🍡 is a grateful, uninvited guest born—and knows she wants to die—on the unceded territories of the xʷməθkwəy̓əm, Skwxwú7mesh, Stó:lō, and Səl̓ílwətaʔ/Selilwitulh peoples. They are currently working on the stolen lands of the Kanien’kehá:ka peoples, to become a Certified Sculpture Witch with a MFA from Concordia University. A wicked #magicalgirl ✨ eating art + making snacks⁠, their interdisciplinary practice investigates the relationship between objects↔place↔identity, navigating discourses of transnationalism, migration, and diasporas, always with humour, and sometimes with food. 😉 Luke Johnson is a Minnesota-born artist currently based in Edmonton, Alberta on Treaty 6 territory. Working in print, publications, and durational engagements within collections, Johnson draws from the stories and unintended afterlives of archival materials, creating works which complicate notions such as standardized categorization and stasis within systems of knowledge. He received his BFA from the University of Wisconsin-Madison, and his MFA from the University of Alberta, where he is currently a lecturer in printmaking and drawing.

Next 50 Years: Ghosts of the Gallery at The New Gallery

208 Centre St S

Pre-registration

Free