Marcella Foundation

### Context Profile for Marcella Foundation

1. **Organization Mission & Cause**:
   - **Mission**: The Marcella Foundation is dedicated to addressing food insecurity in the South Lake Tahoe community. Their primary focus is on rescuing and redistributing surplus food to families in need, thereby promoting sustainability and community support.
   - **Cause**: The foundation emphasizes the importance of community engagement and the impact of collective efforts in alleviating hunger and fostering a supportive environment for families.

2. **Type of Activities**:
   - **Fundraising Campaigns**: The foundation hosts events like "Catch for a Cause," which combines fundraising with community engagement, offering premium seafood selections in exchange for donations to support their FeedTahoe program.
   - **Community Programs**: They actively work on food rescue initiatives, collaborating with local partners to ensure that surplus food reaches those in need.

3. **Tone of Voice**:
   - The tone of the Marcella Foundation’s communications is **friendly**, **inspiring**, and **community-oriented**. They use inclusive language that encourages participation and emphasizes the positive impact of contributions.
   - The writing style is approachable, aiming to connect with the audience on a personal level while conveying urgency regarding food insecurity.

4. **Emoji Usage**:
   - The organization incorporates emojis in their communications, particularly in email campaigns. For example, they use the calendar emoji (📅) to highlight event dates, which adds a friendly and engaging touch to their messages. Emoji usage appears to be moderate and contextually relevant.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but the organization appears to have a strong local presence.
   - **Scale**: The foundation engages with the South Lake Tahoe community, focusing on local food insecurity issues.
   - **Impact Metrics**: While specific metrics were not detailed on the website, their activities suggest a significant impact on local families through food distribution efforts.
   - **Volunteer Info**: The website encourages community involvement, indicating opportunities for volunteering, although specific details were not provided.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and approachable tone that emphasizes community and collaboration. Aim for clarity and positivity in messaging.
   - **Content Structure**: Start with a warm greeting, followed by informative content that highlights the impact of donations or participation. Use bullet points for clarity when listing benefits or details.
   - **Call to Action**: Clearly state how individuals can get involved or contribute, ensuring that the call to action is compelling and easy to follow.
   - **Personalization**: Incorporate personalized elements in communications (e.g., using the recipient's first name) to enhance engagement.

This context profile should serve as a guide for creating tailored content that resonates with the Marcella Foundation's mission and audience, ensuring that communications are effective and aligned with their values.

Two Bags of Crab Legs (4 lbs total)

The box includes: 2 Whole Lobsters (Cooked), 2 Lobster Tails (4 oz/each), 2 lb bag of scored Lobster Claws, 2 lb bag of Jonah Crab Cocktail Claws (Cooked), 4oz of Shredded Jonah Crab Meat

Seafood Medley Box

It includes two bags of crab legs (4 lbs total), one seafood medley box, and exclusive Marcella Foundation/FeedTahoe Swags (a tote bag, an apron, a hat).

The Big Catch Combo

Celebrate Mother’s Day Weekend With PurposeJoin us for Catch for a Cause: A Mother’s Day Weekend Seafood Fundraiser! When you make a donation to support our FeedTahoe program, you’ll receive premium seafood selections and exclusive Marcella Foundation swags as our thank-you. Your generous contribution aids in rescuing and redistributing surplus food to families in need throughout the South Lake Tahoe community. Pick up your box just in time for a meaningful Mother’s Day meal that gives back.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause. Your registration greatly helps our mission. 🚀 If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Melissa Uppendahlmelissa@marcellafoundation.org

Celebrate Mother’s Day Weekend With PurposeJoin us for Catch for a Cause: A Mother’s Day Weekend Seafood Fundraiser! When you make a donation to support our FeedTahoe program, you’ll receive premium seafood selections and exclusive Marcella Foundation swags as our thank-you. Your generous contribution aids in rescuing and redistributing surplus food to families in need throughout the South Lake Tahoe community. Pick up your box just in time for a meaningful Mother’s Day meal that gives back.

Add a donation for Marcella Foundation

Catch for a Cause: Mother's Day Weekend Fundraiser 2025

Two Bags of Crab Legs (4 lbs total)

US$35

Seafood Medley Box

US$99

The Big Catch Combo

US$250