QPIRG-McGill

### Context Profile for QPIRG-McGill

#### 1. Organization Mission & Cause
**Mission Statement:** QPIRG-McGill (Queer People of Color and Indigenous Rights Group) is committed to social justice, focusing on anti-racism, migrant justice, and Indigenous solidarity. Their mission is to foster dialogue and understanding among racialized communities and educate those outside these communities about the struggles against racism, colonialism, and border violence. 

**Cause:** The organization aims to create a more equitable society by addressing systemic issues that affect marginalized groups, particularly through events like "Culture Shock," which explores themes of land, liberation, and environmental justice.

#### 2. Type of Activities
- **Events:** Annual "Culture Shock" series featuring panels, workshops, film screenings, performance nights, and fundraising parties.
- **Community Programs:** Initiatives that engage McGill students and the broader Montreal community in discussions about anti-racism, migrant justice, and Indigenous rights.
- **Fundraising Campaigns:** Events designed to raise funds while educating participants about critical social issues.

#### 3. Tone of Voice
- **Inspiring and Urgent:** The language used on the website and in campaign materials is passionate and calls for immediate action against social injustices.
- **Friendly and Inclusive:** Communications are welcoming, aiming to engage a diverse audience and foster community.
- **Informative and Educational:** The content is rich with information, aiming to educate readers about complex issues related to race, migration, and land rights.

#### 4. Emoji Usage
- **Emojis:** The website and email communications do not prominently feature emojis. The tone remains professional and serious, reflecting the gravity of the issues discussed.

#### 5. Key Facts
- **Founding Info:** QPIRG-McGill is part of a network of QPIRGs across Canada, with a focus on social justice education and activism.
- **Scale:** The organization has conducted at least 5 forms and 7 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes community engagement and education as key indicators of their impact.
- **Volunteer Info:** Information about volunteering opportunities is likely available on their website, encouraging community involvement.

#### 6. Writing Guidelines
- **Style:** Use clear, direct language that is accessible to a wide audience. Incorporate educational elements to inform readers about social justice issues.
- **Engagement:** Write in a way that invites participation and encourages community involvement. Use inclusive language that resonates with diverse audiences.
- **Call to Action:** Include strong calls to action that inspire readers to participate in events or support the cause.
- **Respectful Tone:** Maintain a tone that is respectful and sensitive to the experiences of marginalized communities.

This context profile serves as a guide for crafting personalized content that aligns with QPIRG-McGill's mission, activities, and communication style.

Basic QPIRG membership for community members. McGill students are already QPIRG members by paying their student fees. If you would like a pay-what-you-can membership, enter the amount you wish to pay in the donation box instead.

QPIRG-McGill Membership

QPIRG membership with extra perks, to show our gratitude for your support! For community members. McGill students are already QPIRG members by paying their student fees.

Friend of QPIRG

Become a member of QPIRG! As a basic member you get:<ul><li style="box-sizing:inherit">Access to our printer (Unlimited political posters, 100 personal prints per year)</li><li style="box-sizing:inherit">A reserved copy of School Schmool, a free yearly planner and resource guide published in September</li><li style="box-sizing:inherit">A membership card</li><li style="box-sizing:inherit">Free member access to ticketed QPIRG events</li></ul>If you are a McGill student and you have paid the $5 opt-outable fee, you are automatically a member of QPIRG for the semester! As a Friend of QPIRG, you get extra perks, including:<ul><li style="box-sizing:inherit">All of the above benefits</li><li style="box-sizing:inherit">A QPIRG tote bag!</li><li style="box-sizing:inherit">A personal thank you postcard from us</li><li style="box-sizing:inherit">Bonus surprises throughout the year</li></ul>Please note: For the time being, membership cards and member benefits (School Schmool agenda, tote bag) can only be picked up in person. We will contact you by email with information about how to pick up your membership materials. Please email us at <a href="mailto:info@qpirgmcgill.orgfor" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">info@qpirgmcgill.org</a> for more information.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for becoming a QPIRG Member! Your membership means a lot to us, and goes a long way to support community organizing, direct action, and a variety of activist projects in Montreal. We encourage you to stay in touch and participate in QPIRG's events throughout the year! You can keep up to date on our events on our <a href="http://instagram.com/qpirgmcgill" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">Instagram</a> or our <a href="http://qpirgmcgill.org" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">website.</a> We will email you soon when your membership items are ready for pickup at our office!  Warmly,The QPIRG Board and Staff

Become a member of QPIRG! As a basic member you get:<ul><li>Access to our printer (Unlimited political posters, 100 personal prints per year)</li><li>A reserved copy of School Schmool, a free yearly planner and resource guide published in September</li><li>A membership card</li><li>Free member access to ticketed QPIRG events</li></ul>If you are a McGill student and you have paid the $5 opt-outable fee, you are automatically a member of QPIRG for the semester! As a Friend of QPIRG, you get extra perks, including:<ul><li>All of the above benefits</li><li>A QPIRG tote bag!</li><li>A personal thank you postcard from us</li><li>Bonus surprises throughout the year</li></ul>Please note: For the time being, membership cards and member benefits (School Schmool agenda, tote bag) can only be picked up in person. We will contact you by email with information about how to pick up your membership materials. Please email us at <a href="mailto:info@qpirgmcgill.orgfor">info@qpirgmcgill.org</a> for more information.

QPIRG Community Membership

QPIRG-McGill Membership

$10

Friend of QPIRG

$15

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