For Anyone Of Any Age At Any Time Under any Roof

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, We thank you from the bottom of our heart. This donation greatly helps our mission. We will now be able to: - Support ... families - Power medical research by ... - Change the world If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Tracey Robertson tracey@homehospiceassociation.com

For Anyone Of Any Age At Any Time Under any Roof

Equitable Access to End of Life Care delivered with dignity, capacity and culturally sensitive human connection

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Home Hospice Association

### Context Profile for Home Hospice Association

1. **Organization Mission & Cause:**
   - The Home Hospice Association (HHA) is dedicated to ensuring compassionate end-of-life care for anyone, of any age, at any time, under any roof. Their mission focuses on providing support not only to the dying but also to their loved ones and even pets, emphasizing the importance of dignity and comfort during the final stages of life.

2. **Type of Activities:**
   - **Events:** The HHA organizes events like the "Moonlit Memory Walk," which encourages participants to honor the lives of loved ones while raising funds for hospice care.
   - **Fundraising Campaigns:** They actively engage in fundraising efforts, such as the Moonlit Memory Walk, with a goal of raising $100,000 to support their mission.
   - **Community Programs:** The organization provides resources and support for families dealing with end-of-life care, including personalized fundraising pages to commemorate loved ones.

3. **Tone of Voice:**
   - The tone of the HHA's communications is **inspiring, compassionate, and supportive**. They use language that is both warm and professional, aiming to connect emotionally with their audience while conveying the seriousness of their mission.

4. **Emoji Usage:**
   - The organization does not appear to use emojis in their communications. Their content maintains a formal and respectful tone, which is appropriate given the sensitive nature of their work.

5. **Key Facts:**
   - **Founding Info:** Specific founding information is not detailed on the website, but the organization is recognized as a Canadian charity.
   - **Scale:** The organization has a total of 220 forms and has conducted 112 email campaigns, indicating a robust engagement strategy.
   - **Impact Metrics:** The HHA aims to raise $100,000 through their fundraising efforts to support end-of-life care.
   - **Volunteer Info:** While specific volunteer information is not provided, the organization encourages community involvement through events and fundraising.

6. **Writing Guidelines:**
   - **Style:** Use a compassionate and supportive tone that resonates with individuals facing end-of-life situations.
   - **Language:** Prioritize clarity and emotional connection; avoid overly technical jargon. Use personal stories and testimonials where possible to illustrate impact.
   - **Structure:** Organize content with clear headings and bullet points for easy readability. Highlight calls to action prominently, encouraging participation in events and fundraising.
   - **Engagement:** Foster a sense of community and shared experience, inviting individuals to share their stories and memories.

This context profile serves as a guide for creating personalized and impactful content for the Home Hospice Association, ensuring that communications align with their mission and resonate with their audience.

Home Hospice Association

Equitable Access to End of Life Care delivered with dignity, capacity and culturally sensitive human connection

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