Canadian Motorcycle Tourism Association

### Context Profile for Canadian Motorcycle Tourism Association

#### 1. Organization Mission & Cause
The Canadian Motorcycle Tourism Association (CMTA) is dedicated to promoting motorcycle tourism across Canada. Their mission is to enhance the motorcycle tourism experience by advocating for the interests of motorcyclists and supporting local communities that benefit from motorcycle tourism. They aim to create a welcoming environment for motorcycle enthusiasts while fostering economic growth in regions that cater to this demographic.

#### 2. Type of Activities
- **Events**: The CMTA organizes motorcycle rallies, tours, and community events that bring together riders and promote local attractions.
- **Fundraising Campaigns**: They run campaigns like "Hampers for Heroes," which provides holiday hampers to veterans and their families, emphasizing community support and engagement.
- **Community Programs**: The organization collaborates with local businesses and tourism boards to create motorcycle-friendly routes and experiences, enhancing the overall tourism landscape.

#### 3. Tone of Voice
The tone of the CMTA's communications is **friendly, supportive, and community-oriented**. They use inclusive language that encourages participation and emphasizes the joy of motorcycle tourism. The messaging is often **inspiring**, aiming to connect with riders on an emotional level while promoting a sense of camaraderie and shared passion for motorcycling.

#### 4. Emoji Usage
The CMTA does not prominently feature emojis in their communications, maintaining a more traditional and professional approach in their messaging. This suggests a focus on clarity and professionalism over casual or playful elements.

#### 5. Key Facts
- **Founding Info**: Established to support and promote motorcycle tourism in Canada.
- **Scale**: The organization has a total of 19 forms and has conducted 68 email campaigns, indicating an active engagement with their community and stakeholders.
- **Impact Metrics**: The "Hampers for Heroes" campaign highlights their commitment to veterans, showing a tangible impact on community welfare by providing essential holiday support.
- **Volunteer Info**: While specific volunteer information is not detailed on the website, the community-oriented nature of their campaigns suggests opportunities for volunteer involvement in events and initiatives.

#### 6. Writing Guidelines
- **Style**: Use a friendly and engaging tone that resonates with motorcycle enthusiasts and community members.
- **Language**: Incorporate inclusive and supportive language that emphasizes community and shared experiences.
- **Call to Action**: Clearly articulate how individuals can get involved, whether through donations, event participation, or community support.
- **Content Structure**: Use headings and bullet points for clarity, especially when detailing campaign impacts or event information. Ensure that the messaging is straightforward and easy to digest.

This context profile serves as a foundational guide for creating personalized content that aligns with the Canadian Motorcycle Tourism Association's mission, values, and communication style.

A delectable 6 OZ Steak Sandwich served with 2 salads and a free coffee/tea station plus entry for your vehicle into the "People's Choice" Memorial Trophy & $100 Gas Card

Steak Sandwich & Vehicle Entry

A delectable 6 OZ Steak Sandwich served with 2 salads and a free coffee/tea station for your passenger or navigator.

Steak Sandwich

If you'd like to be in the running for the "People's Choice" Memorial Trophy and the $100 Gas Card it will cost you $10.00

Vehicle Entry for Competition

If you just want to come out with your vehicle but don't care to be entered into the People's Choice Award, it's free.

Vehicle Entry

This year we are hosting a number of military vehicles as part of our Commemoration Weekend. We are also remembering a good friend of the Gardens, Rob Balcolm.<ul><li style="box-sizing:inherit">6 OZ Steak Dinner with 2 salads plus a free coffee/tea station.</li><li style="box-sizing:inherit">1940's Era Music.</li><li style="box-sizing:inherit">Trophy for the People's Choice Award + $100 Gas Card</li></ul>Come on out and help us remember the Italian Campaign, The Battle of Ortona and a man who was a good friend to so many in Grande Prairie and region, Rob Balcolm.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for deciding to participate!We shall see you at Veterans Memorial Gardens & Interpretive Centre any time from 4 PM on, September 8, 2023.📭   at 10121 93 St, Grande Prairie, AB T8V 1Y1, Canada⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-ae16a30e-6bb3-40f8-8d84-0188bf7f6315}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Please contact me should you have any challenges! Kind regards. Marie Charbonneauexec.director@motorcycletourism.ca780-933-0182

This year we are hosting a number of military vehicles as part of our Commemoration Weekend. We are also remembering a good friend of the Gardens, Rob Balcolm.<ul><li>6 OZ Steak Dinner with 2 salads plus a free coffee/tea station.</li><li>1940's Era Music.</li><li>Trophy for the People's Choice Award + $100 Gas Card</li></ul>Come on out and help us remember the Italian Campaign, The Battle of Ortona and a man who was a good friend to so many in Grande Prairie and region, Rob Balcolm.

Add a donation for Canadian Motorcycle Tourism Association

Commemoration Weekend Cruise In-Drive In-Ride In Show 'n' Shine

10121 93 St

Steak Sandwich

$30

Vehicle Entry for Competition

$10

Vehicle Entry

Free