RESET Society of Calgary

### Context Profile for RESET Society of Calgary

1. **Organization Mission & Cause**:
   - **Mission**: RESET Society of Calgary is dedicated to raising awareness and combating sexual exploitation and trafficking in Calgary and beyond. They focus on providing education, support, and resources to individuals affected by these issues, as well as fostering collaboration among various stakeholders to enhance community responses.
   - **Cause**: The organization aims to empower survivors, educate the public, and advocate for systemic change to prevent sexual exploitation and trafficking.

2. **Type of Activities**:
   - **Conferences**: The organization hosts events such as the Sexual Exploitation & Trafficking Awareness (SETA) Conference, which brings together professionals to share knowledge and best practices.
   - **Workshops**: They conduct workshops aimed at educating various sectors about the complexities of sexual exploitation and trafficking.
   - **Community Programs**: RESET offers programs that provide direct support to survivors and educational resources to the community.

3. **Tone of Voice**:
   - The tone of the website and communications is **professional yet approachable**, combining a sense of urgency with an inspiring message. The language is clear and direct, aiming to inform and engage the audience effectively.
   - Communications often include calls to action, encouraging participation and support.

4. **Emoji Usage**:
   - The organization uses emojis sparingly in their communications, primarily to enhance engagement in emails and event reminders (e.g., 📅 for dates, 📍 for locations). This usage is effective in making the content more relatable and visually appealing without overwhelming the message.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not found on the website, but the organization has been active in addressing sexual exploitation and trafficking issues in Calgary.
   - **Scale**: They have hosted multiple events and campaigns, indicating a robust engagement with the community.
   - **Impact Metrics**: While specific metrics were not detailed, the organization highlights its commitment to collaboration and education, suggesting a focus on measurable outcomes in their programs.
   - **Volunteer Info**: The website encourages community involvement, although specific volunteer opportunities or metrics were not explicitly stated.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is accessible to a broad audience. Avoid jargon unless necessary, and provide explanations when using technical terms.
   - **Engagement**: Incorporate calls to action that invite readers to participate, donate, or learn more. Use a friendly and supportive tone while maintaining professionalism.
   - **Visual Elements**: When applicable, use emojis to enhance engagement, but keep them relevant and minimal to maintain a professional appearance.
   - **Personalization**: Utilize personalized greetings in emails and communications to foster a connection with the audience.

This context profile serves as a comprehensive guide to understanding the RESET Society of Calgary, ensuring that future communications are aligned with their mission, values, and audience expectations.

General admission

🎉🐴 Yeehaw! 🎶 Who wants to come and party with me at the Stampede Smash-Up on Wednesday, July 10, at 3 PM at Ranchman's Cookhouse & Dancehall? For just $55 (cheaper than therapy!), you'll get entrance to the event, a mouth-watering roast beef buffet, a refreshing drink, and live music to keep us dancing all afternoon and evening! 🎶 Round up your partners, friends, and anyone who loves a good time – let's make this an unforgettable shindig! This event is brought to you by some fantastic women's groups, including Fabulous at 50, EWI of Calgary, Women Talk, Connected Business Women Network, Calgary - CBWN, eWomenNetwork Calgary, AB, and @SHE Community. All profits go to the RESET Society of Calgary / Servants Anonymous: Rapid Exit from Sexual Exploitation & Trafficking. So, you can feel good while having a blast! Don't miss out on this fantastic opportunity to support a great cause while soaking in the vibrant Calgary Stampede spirit! Grab your tickets before they gallop away faster than a cowboy at last call! 🐎 YAAAAHOOOOO - Get ready to party! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1718153143/c6acrnt1j5x9wanotufh.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Join us for the 2024 Stampede Smash Up!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for registering for our event and supporting our cause. This registration greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Theresa Jenkinstheresa@resetcalgary.ca

🎉🐴 Yeehaw! 🎶 Who wants to come and party with me at the Stampede Smash-Up on Wednesday, July 10, at 3 PM at Ranchman's Cookhouse &amp; Dancehall? For just $55 (cheaper than therapy!), you'll get entrance to the event, a mouth-watering roast beef buffet, a refreshing drink, and live music to keep us dancing all afternoon and evening! 🎶 Round up your partners, friends, and anyone who loves a good time – let's make this an unforgettable shindig! This event is brought to you by some fantastic women's groups, including Fabulous at 50, EWI of Calgary, Women Talk, Connected Business Women Network, Calgary - CBWN, eWomenNetwork Calgary, AB, and @SHE Community. All profits go to the RESET Society of Calgary / Servants Anonymous: Rapid Exit from Sexual Exploitation &amp; Trafficking. So, you can feel good while having a blast! Don't miss out on this fantastic opportunity to support a great cause while soaking in the vibrant Calgary Stampede spirit! Grab your tickets before they gallop away faster than a cowboy at last call! 🐎 YAAAAHOOOOO - Get ready to party! <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1718153143/c6acrnt1j5x9wanotufh.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Join us for the 2024 Stampede Smash Up!