Big Brothers Big Sisters of Niagara

### Context Profile for Big Brothers Big Sisters of Niagara

1. **Organization Mission & Cause**:
   - **Mission**: Big Brothers Big Sisters of Niagara is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Niagara region. Their core belief is that every child has the ability to succeed and thrive in life, and they aim to provide the guidance and support necessary to help them realize this potential.
   - **Cause**: The organization focuses on empowering young individuals through mentorship, fostering positive relationships that lead to improved self-esteem, academic success, and social skills.

2. **Type of Activities**:
   - **Mentorship Programs**: They offer various mentorship programs that connect adult volunteers (Bigs) with children (Littles) to provide guidance and support.
   - **Fundraising Events**: Notable events include the "Golf For Kids' Sake" auction, which raises funds for mentorship programs through community donations and participation.
   - **Community Engagement**: They actively involve the community in their initiatives, encouraging local businesses and individuals to contribute to their mission.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, inspiring, and community-oriented**. It emphasizes positivity and encouragement, aiming to engage potential volunteers and donors by highlighting the impact of mentorship on youth.
   - The language is accessible and warm, often using exclamation points and direct appeals to foster a sense of urgency and excitement about their initiatives.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications to convey enthusiasm and warmth. Examples include 📣 and 💙 in campaign descriptions and thank-you messages, which add a friendly touch without overwhelming the text.

5. **Key Facts**:
   - **Founding Info**: Big Brothers Big Sisters of Niagara is part of the larger Big Brothers Big Sisters movement, which has been operating for over a century, with local chapters serving communities across Canada.
   - **Scale**: The organization has a total of 152 forms indicating various activities, but no email campaigns have been recorded.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on measurable outcomes such as improved academic performance and social skills among participants.
   - **Volunteer Info**: The organization actively recruits volunteers to serve as mentors, emphasizing the importance of community involvement in their mission.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that resonates with a broad audience. Incorporate personal stories or testimonials when possible to illustrate the impact of mentorship.
   - **Call to Action**: Include clear and compelling calls to action, encouraging readers to get involved, whether through volunteering, donating, or participating in events.
   - **Emotional Appeal**: Highlight the emotional and social benefits of mentorship, using language that inspires hope and community spirit.
   - **Consistency**: Maintain a consistent tone across all communications, ensuring that the friendly and inspiring voice is present in both formal and informal content.

This context profile should guide the development of personalized and impactful content for Big Brothers Big Sisters of Niagara, aligning with their mission and engaging their community effectively.

2 Snowflakes - 2022 Project Snowflake allows individuals to show their support during the Holiday Season by purchasing branded snowflakes.

2 Snowflakes

5 Snowflakes - 2022 Project Snowflake allows individuals to show their support during the Holiday Season by purchasing branded snowflakes.

5 Snowflakes

10 Snowflakes - 2022 Project Snowflake allows individuals to show their support during the Holiday Season by purchasing branded snowflakes.

10 Snowflakes

25 Snowflakes - 2022 Project Snowflake allows individuals to show their support during the Holiday Season by purchasing branded snowflakes.

25 Snowflakes

50 Snowflakes - 2022 Project Snowflake allows individuals to show their support during the Holiday Season by purchasing branded snowflakes.

50 Snowflakes

100 Snowflakes - 2022 Project Snowflake allows individuals to show their support during the Holiday Season by purchasing branded snowflakes.

100 Snowflakes

250 Snowflakes - 2022 Project Snowflake allows individuals to show their support during the Holiday Season by purchasing branded snowflakes.

250 Snowflakes

500 Snowflakes - 2022 Project Snowflake allows individuals to show their support during the Holiday Season by purchasing branded snowflakes.

500 Snowflakes

Reserve your branded BBBS collection box to sell snowflakes within your business!

Collection Box to Display

Purchase your snowflakes this Holiday Season to show your support for Big Brothers, Big Sisters within the Niagara Region! Help us take kids off the wait list, while you decorate your home or office this Holiday Season with our snowflakes! Every snowflake purchased gets us one step closer to taking to matching troubled youth with positive mentors! Did your company sell the most snowflakes?Receive:Social Media Post on BBBS ChannelsRadio Advertisement SpotFeatured in Newspaper AdCheque Presentation on-site @ winning businessFeatured on BBBS NWN web siteFeatured on BBBS NWN street sign

Hello First name Last name, On behalf of the entire staff here at Big Brothers Big Sisters of North and West Niagara, we would like to sincerely thank you for your incredible support with our 2022 Project Snowflake campaign! Your support will help us match at-risk youth with life-changing mentors! ⌚️   On Monday, September 19, 2022 At 09:16 a.m. If you wish to contribute further, please contact <a href="mailto:hilary.kellam@bigbrothersbigsisters.ca">hilary.kellam@bigbrothersbigsisters.ca</a> to BECOME A VOLUNTEER Today! With Gratitude, Big Brothers Big Sisters Team

Big Brothers Big Sisters of Niagara

2022-23 Project Snowflake

2 Snowflakes

$4

5 Snowflakes

$10

10 Snowflakes

$20

25 Snowflakes

$50

50 Snowflakes

$100

100 Snowflakes

$200

250 Snowflakes

$500

500 Snowflakes

$1,000

Collection Box to Display

Free

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