Calgary Meals On Wheels

### Context Profile for Calgary Meals On Wheels

1. **Organization Mission & Cause**:
   - **Mission**: Calgary Meals on Wheels is dedicated to providing high-quality, affordable meals to individuals in need, including seniors, parents, individuals with disabilities, and school children. Their mission emphasizes not only meal provision but also social interaction, wellness checks, and fostering independence among clients.
   - **Cause**: The organization aims to combat food insecurity and promote health and well-being in the Calgary community, ensuring that no one is left without access to nutritious meals.

2. **Type of Activities**:
   - **Meal Delivery**: They offer in-house prepared meals by Red Seal chefs, delivered with no waitlists or delivery fees.
   - **Community Support**: Beyond meal delivery, they provide social interaction and wellness checks to enhance the quality of life for their clients.
   - **Fundraising Campaigns**: Current campaigns include "Buy a Brick," aimed at raising funds for facility expansion to meet growing demand, with a goal of $100,000 to support a $1.4 million expansion project.

3. **Tone of Voice**:
   - The tone is **friendly**, **supportive**, and **inspiring**. The language used is accessible and warm, aiming to connect with the community and encourage participation in their initiatives. Phrases like "Join us in a legacy of impact" reflect an inviting and motivational approach.

4. **Emoji Usage**:
   - The organization does not appear to use emojis in their communications, focusing instead on clear and professional text to convey their messages.

5. **Key Facts**:
   - **Founding Info**: Established in 1965, Calgary Meals on Wheels has been serving the community for over 60 years.
   - **Scale**: They are currently operating at full capacity and are planning a significant expansion to meet rising demand.
   - **Impact Metrics**: The organization aims to serve an additional 180,000 meals annually post-expansion.
   - **Volunteer Info**: While specific volunteer information was not detailed on the website, the organization likely relies on community support and volunteers for meal preparation and delivery.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and approachable tone that reflects warmth and community spirit. Avoid overly formal language.
   - **Content Focus**: Highlight the impact of donations and community support, using stories or testimonials where possible to illustrate the benefits of their services.
   - **Call to Action**: Encourage participation in fundraising campaigns and community events with clear, motivating language. Use phrases that evoke a sense of urgency and importance, such as "Join us" or "Help us expand our reach."

This context profile serves as a foundational guide for creating personalized and impactful content for Calgary Meals on Wheels, ensuring alignment with their mission, values, and communication style.

Each brick builds our future to help serve more Calgarians facing food insecurity.

Brick for our expansion

<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit">Join us in a<span fr-original-style="color: rgb(226, 80, 65); font-weight: 700; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(226, 80, 65);font-weight:700;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit"> legacy of impact<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit"> and vision for the future - Buy a Brick to Support our Growth<span fr-original-style="color: rgb(235, 107, 86); font-weight: 400; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(235, 107, 86);font-weight:400;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit">** you can opt out of the tip option by changing the amount to OTHER<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit">ABOUT US<span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit">Since 1965, Calgary Meals on Wheels has been a trusted source of support, providing high-quality, affordable meals with no waitlists or delivery fees. Prepared in-house by Red Seal chefs and guided by dietetic professionals, our meals support clients across all ages, including seniors, parents, individuals with disabilities, and school children. We keep meals affordable, with the price of a subsidized lunch and supper combo increasing only 20 cents in the past decade. Our services offer more than food—they provide social interaction, wellness checks, and a pathway to independence. <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit">THE FUTURE<span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit">As we celebrate our 60th year, demand for our services continues to rise. Our facility, custom-built in 2013 to accommodate a lower level of need, is now operating at full capacity. To meet growing demand, we need to expand our facility. In 2025, we are embarking on a $1.4 million expansion of freezer and cooler space. The expansion will add a total of 2000 sq ft., with 700 sq ft of cooler space and 1300 sq ft of freezer space. This will allow us to serve an additional 180,000 meals annually. While we celebrate 60 years of serving Calgarians, we must expand today to ensure we continue to meet the needs of our community for the next 60 years and beyond. <span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit">We are hoping to raise $100,000 from this campaign to directly support the 2025 freezer/cooler expansion project. <span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-kerning: none; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-kerning:none;font-family:Helvetica;box-sizing:inherit">There will be a virtual wall built from the names of our donors, with a physical representation of donations received to be produced later in 2025.

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for supporting the Calgary Meals on Wheels freezer/cooler expansion project. Your support directly contributes to our mission and helps us make a positive impact in our community. If you would like to further contribute, consider spreading the word about the Buy a Brick campaign to your friends and family, or contact us directly to learn about our programs and volunteer opportunities! Thank you once again for helping us Feed our City and Strengthen our Community. Kristin Stringerevents@mealsonwheels.com

Join us in a legacy of impact and vision for the future - Buy a Brick to Support our Growth** you can opt out of the tip option by changing the amount to OTHERABOUT USSince 1965, Calgary Meals on Wheels has been a trusted source of support, providing high-quality, affordable meals with no waitlists or delivery fees. Prepared in-house by Red Seal chefs and guided by dietetic professionals, our meals support clients across all ages, including seniors, parents, individuals with disabilities, and school children. We keep meals affordable, with the price of a subsidized lunch and supper combo increasing only 20 cents in the past decade. Our services offer more than food—they provide social interaction, wellness checks, and a pathway to independence. THE FUTUREAs we celebrate our 60th year, demand for our services continues to rise. Our facility, custom-built in 2013 to accommodate a lower level of need, is now operating at full capacity. To meet growing demand, we need to expand our facility. In 2025, we are embarking on a $1.4 million expansion of freezer and cooler space. The expansion will add a total of 2000 sq ft., with 700 sq ft of cooler space and 1300 sq ft of freezer space. This will allow us to serve an additional 180,000 meals annually. While we celebrate 60 years of serving Calgarians, we must expand today to ensure we continue to meet the needs of our community for the next 60 years and beyond. We are hoping to raise $100,000 from this campaign to directly support the 2025 freezer/cooler expansion project. There will be a virtual wall built from the names of our donors, with a physical representation of donations received to be produced later in 2025.

Calgary Meals On Wheels

Calgary Meals on Wheels Buy a Brick

Brick for our expansion

$100