New Collar Collective

### Context Profile for New Collar Collective

1. **Organization Mission & Cause**:
   - **Mission Statement**: New Collar Collective is dedicated to giving rescue pets a new collar, a new home, and a new life. Their primary focus is on rescuing and rehabilitating animals in need, ensuring they find loving forever homes.
   - **Cause**: The organization aims to alleviate the suffering of homeless and abused animals, providing them with medical care, shelter, and a chance for a better life.

2. **Type of Activities**:
   - **Rescue Operations**: Actively rescues animals from shelters and dire situations.
   - **Fundraising Campaigns**: Engages in various fundraising efforts to cover medical expenses and operational costs, such as the recent campaign for Wappriita, a cat needing dental surgery.
   - **Community Programs**: Organizes events to raise awareness about animal welfare, including adoption events and educational workshops.
   - **Volunteer Opportunities**: Encourages community involvement through volunteer programs, allowing individuals to assist in rescue efforts and animal care.

3. **Tone of Voice**:
   - The tone is **friendly**, **compassionate**, and **inspiring**. The language used is accessible and empathetic, aiming to connect emotionally with the audience. The organization often uses storytelling to highlight the animals' journeys and needs, fostering a sense of community and urgency.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications, particularly in fundraising campaigns and social media posts. Common emojis include hearts (❤️), paws (🐾), and other animal-related symbols to enhance emotional engagement and convey warmth.

5. **Key Facts**:
   - **Founding Info**: Established to address the needs of homeless animals in the community.
   - **Scale**: Operates primarily in Toronto, Canada, with a focus on local rescues.
   - **Impact Metrics**: Specific metrics are not detailed on the website, but the organization emphasizes the number of animals rescued and successfully adopted.
   - **Volunteer Info**: Actively recruits volunteers for various roles, including fostering, event planning, and outreach.

6. **Writing Guidelines**:
   - **Style**: Maintain a warm and inviting tone, using simple and clear language. Incorporate storytelling elements to engage readers emotionally.
   - **Structure**: Use short paragraphs and bullet points for easy readability. Include calls to action that are direct and heartfelt, encouraging donations and volunteer sign-ups.
   - **Personalization**: Use recipient names in communications to create a personal connection, as seen in email campaigns.
   - **Visuals**: When applicable, include images of animals and events to enhance emotional appeal and engagement.

This context profile serves as a guide for creating personalized and impactful content for New Collar Collective, ensuring alignment with their mission, tone, and audience engagement strategies.

Tickets are not required for entry, but it helps us plan for attendance.

General admission

New Collar Collective is turning 5 years old!! <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f389.svg);" style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f389.svg"); font-weight: 400; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; display: inline-block; line-height: 1; box-sizing: inherit; font-size: inherit; height: 1em; width: 1em; min-height: 20px; min-width: 20px; margin: -0.1em 0.1em 0.1em; vertical-align: middle;'>&nbsp;&nbsp; It&#39;s been an amazing journey and we&#39;re excited to celebrate with all NCC volunteers, fosters, adopters and supporters!Come hang out with us at Black Lab Brewery in Toronto! &nbsp;There will be cake,&nbsp;and treats for dogs <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f495.svg);" style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f495.svg"); font-weight: 400; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; display: inline-block; line-height: 1; box-sizing: inherit; font-size: inherit; height: 1em; width: 1em; min-height: 20px; min-width: 20px; margin: -0.1em 0.1em 0.1em; vertical-align: middle;'>&nbsp;&nbsp; All pups are welcome to attend and we can&#39;t wait to see them <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f60a.svg);" style='background: url("https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f60a.svg"); font-weight: 400; font-family: "Apple Color Emoji", "Segoe UI Emoji", NotoColorEmoji, "Segoe UI Symbol", "Android Emoji", EmojiSymbols; display: inline-block; line-height: 1; box-sizing: inherit; font-size: inherit; height: 1em; width: 1em; min-height: 20px; min-width: 20px; margin: -0.1em 0.1em 0.1em; vertical-align: middle;'>&nbsp;&nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for celebrating 5 years with us!!  Your support means the world to us <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f496.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f496.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">   If you would like to contribute further, contact us to become a volunteer. The New Collar Collective Teamevents@newcollar.co

New Collar Collective is turning 5 years old!!    It's been an amazing journey and we're excited to celebrate with all NCC volunteers, fosters, adopters and supporters!Come hang out with us at Black Lab Brewery in Toronto!  There will be cake, and treats for dogs    All pups are welcome to attend and we can't wait to see them

New Collar Collective

Celebrate New Collar Collective's 5 Year Anniversary!

818 Eastern Ave

General admission

Free

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