Bach Children's Chorus of Scarborough

### Context Profile for Bach Children's Chorus of Scarborough

#### 1. Organization Mission & Cause
The Bach Children's Chorus of Scarborough (BCC) aims to provide children with the opportunity to experience the joy of singing and to develop their musical talents in a supportive environment. Their mission emphasizes fostering a love for music, enhancing children's self-esteem, and promoting teamwork through choral singing. The organization values inclusivity, creativity, and community engagement, encouraging children from diverse backgrounds to participate.

#### 2. Type of Activities
- **Choral Programs:** BCC offers various choirs for different age groups and skill levels, including Choir I, Choir II, Choir III, and a Low Voice Ensemble.
- **Concerts:** Regular performances, such as the "Frostbite holiday concert," which showcases seasonal music and features guest performers, including alumni and family members.
- **Community Engagement:** The organization actively engages with the local community through concerts and events, promoting music education and appreciation.

#### 3. Tone of Voice
The tone of voice used by BCC is friendly, inviting, and enthusiastic. Communications are designed to be engaging and accessible, appealing to both children and their families. The language is often informal yet respectful, creating a warm atmosphere that encourages participation.

#### 4. Emoji Usage
The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and warmth without the use of visual emojis.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not found on the website, but the organization has established itself as a key player in the local music education scene.
- **Scale:** The organization has a total of 13 forms and has conducted 8 email campaigns, indicating an active engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on community involvement and children's development suggests a positive impact on participants.
- **Volunteer Info:** The website encourages parental involvement and community support, indicating a collaborative approach to running the organization.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and inviting tone. Use simple, clear language that is accessible to both children and adults.
- **Engagement:** Encourage participation and excitement about events. Use exclamation points sparingly to convey enthusiasm without overwhelming the reader.
- **Clarity:** Ensure all communications are straightforward, providing essential information upfront (e.g., event details, dates, and how to participate).
- **Visuals:** Incorporate images when relevant to enhance engagement, but keep the text concise and focused.

This context profile serves as a foundational guide for creating personalized and effective content for the Bach Children's Chorus of Scarborough, ensuring alignment with their mission, tone, and activities.

adult (age 18-64)

senior (age 65+)

BCC alumni who are performing in the concert

children (age 6-17)

<h3>A Whole New World of Winter</h3>Join us for a magical and festive evening. Linda Beaupre, Artistic DirectorMagdelena Tang, Assistant ConductorMeredith Wanstall, Assistant Conductor Nicholas Wanstall, Pianist Special guests:Amadeus Choir's Emerging Canadian Voices  Choirs I, II and III and the Low Voice Ensemble of the Bach Children's Chorus

Thank you for supporting the Bach Children's Chorus! We look forward to seeing you at our A Whole New World of Winter concert!

A Whole New World of WinterJoin us for a magical and festive evening. Linda Beaupre, Artistic DirectorMagdelena Tang, Assistant ConductorMeredith Wanstall, Assistant Conductor Nicholas Wanstall, Pianist Special guests:Amadeus Choir's Emerging Canadian Voices  Choirs I, II and III and the Low Voice Ensemble of the Bach Children's Chorus

Bach Children's Chorus of Scarborough

A Whole New World of Winter concert

310 Danforth Ave

adult (age 18-64)

$30

senior (age 65+)

$25

BCC alumni who are performing in the concert

$25

children (age 6-17)

$20