American Packrafting Association

### Context Profile for the American Packrafting Association

**1. Organization Mission & Cause:**
The American Packrafting Association (APA) is dedicated to promoting the sport of packrafting and ensuring the preservation of rivers and waterways. Their mission is to foster a vibrant community of paddlers while advocating for access, stewardship, education, and safety related to packrafting. They aim to inspire adventure and connection to nature through their activities and programs.

**2. Type of Activities:**
- **Speaker Series:** Engaging live Zoom events focusing on key pillars such as access & stewardship, education & safety, and fun & community.
- **Fundraising Campaigns:** Initiatives like the "RoundUp 2025" ticket sales, which offer early access to members.
- **Community Programs:** Events that celebrate the packrafting community and promote safety and environmental stewardship.
- **Membership Engagement:** Regular communications and events to keep members informed and involved.

**3. Tone of Voice:**
The tone of the APA is friendly, inspiring, and community-oriented. They use approachable language that encourages participation and fosters a sense of belonging among members. The communications are professional yet accessible, aiming to motivate and engage their audience.

**4. Emoji Usage:**
The organization utilizes emojis in their email communications to add a friendly and engaging touch. For example, the subject line of a recent email campaign included a ticket emoji (🎟️) to draw attention and convey excitement about the event. Emoji usage appears to be moderate and strategically placed to enhance the message without overwhelming the content.

**5. Key Facts:**
- **Founding Info:** The specific founding date is not mentioned on the website.
- **Scale:** The organization has a total of 12 forms and has conducted 18 email campaigns, indicating active engagement with their community.
- **Impact Metrics:** While specific metrics are not detailed on the website, the focus on community events and educational initiatives suggests a commitment to outreach and impact.
- **Volunteer Info:** Information about volunteer opportunities is not explicitly stated but can be inferred from their community-focused activities.

**6. Writing Guidelines:**
- **Style:** Use a conversational and engaging tone that reflects the community-oriented mission of the organization.
- **Structure:** Keep content clear and concise, using headings and bullet points for easy readability.
- **Language:** Incorporate inspiring and motivational language that resonates with outdoor enthusiasts and promotes adventure.
- **Emoji Use:** Include emojis sparingly to enhance engagement, particularly in subject lines and social media posts.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support the organization.

This context profile provides a comprehensive overview of the American Packrafting Association, offering actionable insights for creating personalized and effective content that aligns with their mission and engages their community.

1 annual membership for one person - excludes Regional Chapter Membership

Individual APA Membership

Annual membership for 1 person + a donation to help build our ambassador program in your area.

Individual APA Membership + Ambassador Program Donation

1 annual membership that includes benefits for up to 2 members of the same household

Family APA Membership

Currently enrolled as an undergraduate or graduate student at an accredited institution. Proof of enrollment is required.

Student APA Membership

One-time donation for a lifetime membership to APA

Lifetime APA Membership

Our member form has moved. Please visit <a href="https://www.packraft.org/pages/join" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit" target="_blank">packraft.org/join</a> to sign up!

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1712180795/mevdebj5tqteqdc7fcuk.png" style="width:315px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for joining the American Packrafting Association (APA). Your commitment means a lot to us. Your support is crucial for achieving our mission and core tenets: Education & Safety, Access & Stewardship, and Community. APA is proud of achievements like establishing APA Presents videos, collaborating with the American Canoe Association on instructor certification, and advocating for packrafting access. Our 'An Arctic Refuge for All Americans' campaign brought advocacy from the Arctic Circle to the US Capitol. Regional Chapters are steps toward our goal of national connectivity. However, we recognize that there is still much work ahead, and we are counting on dedicated members like you to continue supporting our efforts for the next 10 years.Your APA membership builds and sustains our packrafting community, addressing access, stewardship, and conservation. Your support empowers safety resources, education, and advocacy efforts. Member Benefits <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1712181202/huexnswf0vcrt0rrge10.png" style="width:347px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Get up to 60% off outdoor gear from brands you love at ExpertVoice.com! Take a screenshot of your membership confirmation to apply. Contact ExpertVoice for assistance setting up your account.<span contenteditable="false" data-button-color="{{#5555E7}}" data-custom-link="{{https://www.expertvoice.com/group/apamembers?preview=true}}" data-custom-variable="{{custom-link-button-2ca5232a-c5d4-4276-aa44-537842b07f46}}" data-text="{{Sign Up}}" fr-original-class="fr-deletable styled-tag-button" fr-original-style="background-color: #5555E7" style="background-color:rgb(85, 85, 231);border-radius:8px;height:36px;color:rgb(255, 255, 255);padding:8px 16px;font-size:14px;line-height:20px;font-family:Roboto;font-weight:500;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Sign Up <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1712181311/pilkvkp93q6piqbcs3qf.png" style="width:266px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />10% off any group or private packrafting trip with Go Wild, offering introductory packrafting courses & classes in wild Eastern Oregon. Use the code SOGGYSAVINGS10. Limit one per person on group trips or use for a one time 10% discount off the total cost of a private trip. <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1712181498/ol1xnjqxbaity4a6rzpa.png" style="width:467px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> 10% off meals from our friends at Gastro Gnome using code APAGNOMES2023 at checkout.  <div style="color:rgb(34, 34, 34);font-family:Arial, Helvetica, sans-serif;font-size:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:-webkit-center;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;line-height:1.4;box-sizing:inherit"><div style="text-align:left;box-sizing:inherit"> </div></div> Sarah KilbourneExecutive DirectorAmerican Packrafting Associationinfo@packraft.org<a href="http://packraft.org" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">packraft.org</a> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1712181669/jwza2rbxefae87mggbsp.png" width="13" style="margin-left:0px;margin-top:0px;width:27px;height:27px;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <a href="http://instagram.com/americanpackraftingassociation" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">Instagram</a>        <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1712181678/sqqwfynszylygquislv7.png" width="13" style="margin-left:0px;margin-top:0px;width:27px;height:27px;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <a href="https://www.facebook.com/AmericanPackraftingAssociation" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">Facebook</a>

Our member form has moved. Please visit <a href="https://www.packraft.org/pages/join" target="_blank">packraft.org/join</a> to sign up!

Our APA Member Form Has Moved - Please Visit Packraft.org

Individual APA Membership

Free

Individual APA Membership + Ambassador Program Donation

Free

Family APA Membership

Free

Student APA Membership

Free

Lifetime APA Membership

Free