Ukrainian Institute of America

### Context Profile for the Ukrainian Institute of America

1. **Organization Mission & Cause**:
   - The Ukrainian Institute of America (UIA) is dedicated to promoting and preserving Ukrainian culture, art, and heritage in the United States. Their mission includes fostering an appreciation for Ukrainian arts and providing a platform for Ukrainian artists and cultural events. The organization aims to enhance cultural understanding and community engagement through various programs and initiatives.

2. **Type of Activities**:
   - UIA hosts a variety of activities including:
     - **Concerts and Performances**: Events like "Meet the Composer – Bohdana Frolyak" showcase Ukrainian composers and musicians, often in collaboration with prestigious institutions like the New York Philharmonic.
     - **Cultural Events**: They organize lectures, art exhibitions, and discussions that highlight Ukrainian culture and history.
     - **Community Engagement**: UIA works with local and national organizations to promote Ukrainian culture and support artists.
     - **Fundraising Campaigns**: Regular campaigns to support their programming and outreach efforts.

3. **Tone of Voice**:
   - The tone of the UIA's communications is **professional yet warm**, aiming to inspire and engage the community. The language used is respectful and celebratory, reflecting the cultural significance of their events. They often employ a narrative style that invites the audience to connect with the artists and the cultural experiences being presented.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications, maintaining a more formal and professional tone. This is consistent across their website and email campaigns, where the focus is on clear and respectful communication rather than casual or playful elements.

5. **Key Facts**:
   - **Founding Info**: The Ukrainian Institute of America was established to serve as a cultural hub for Ukrainians in America and to promote Ukrainian arts.
   - **Scale**: The organization has conducted 48 email campaigns and has utilized 10 different forms for various initiatives.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community engagement and cultural outreach as key indicators of their impact.
   - **Volunteer Info**: Information about volunteer opportunities is likely available on their website, encouraging community involvement in their events and programs.

6. **Writing Guidelines**:
   - **Style**: Use a formal yet inviting tone that reflects the cultural significance of the events. Avoid overly casual language.
   - **Structure**: Organize content clearly, using headings and bullet points where appropriate to enhance readability.
   - **Content Focus**: Highlight the cultural and artistic aspects of events, emphasizing the importance of community engagement and the contributions of Ukrainian artists.
   - **Call to Action**: Encourage participation and support for events and initiatives, making it clear how individuals can get involved or contribute.

This context profile serves as a guide for creating personalized and effective content for the Ukrainian Institute of America, ensuring alignment with their mission, values, and communication style.

General admission

UNA or UIA Member

UNA-NYC

<span fr-original-style="caret-color: rgb(49, 49, 49); color: rgb(49, 49, 49); font-family: Helvetica; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: none; float: none; display: inline !important;" style="caret-color:rgb(49, 49, 49);color:rgb(49, 49, 49);font-family:Helvetica;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration:none;float:none;display:inline !important;box-sizing:inherit">Please join us and the United Nations Association of New York for 20 Days in Mariupol film screening and discussion. The Honorable Sergiy Kyslytsya <span fr-original-style="font-size: 14px; font-family: Helvetica; color: black; letter-spacing: 0.25pt; font-weight: normal;" style="font-size:14px;font-family:Helvetica;color:black;letter-spacing:0.25pt;font-weight:normal;box-sizing:inherit"> Ambassador Permanent Representative of Ukraine to the United Nations in conversation with Edith M. Lederer<span fr-original-style="font-size: 14px; font-family: Helvetica; color: black; letter-spacing: 0.25pt; font-weight: normal;" style="font-size:14px;font-family:Helvetica;color:black;letter-spacing:0.25pt;font-weight:normal;box-sizing:inherit"> AP correspondent for the UN <span fr-original-style="caret-color: rgb(49, 49, 49); color: rgb(49, 49, 49); font-family: &quot;Helvetica Neue&quot;; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: none; float: none; display: inline !important;" style="caret-color:rgb(49, 49, 49);color:rgb(49, 49, 49);font-family:&quot;Helvetica Neue&quot;;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration:none;float:none;display:inline !important;box-sizing:inherit"><span fr-original-style="caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: &quot;Helvetica Neue&quot;; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: none; float: none; display: inline !important;" style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:&quot;Helvetica Neue&quot;;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration:none;float:none;display:inline !important;box-sizing:inherit">Screening begins promptly at 6:00 p.m. followed by the discussion with Q+A. <span fr-original-style="caret-color: rgb(49, 49, 49); color: rgb(49, 49, 49); font-family: &quot;Helvetica Neue&quot;; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: none; float: none; display: inline !important;" style="caret-color:rgb(49, 49, 49);color:rgb(49, 49, 49);font-family:&quot;Helvetica Neue&quot;;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration:none;float:none;display:inline !important;box-sizing:inherit">______________ <p style="margin:0in 0in 15pt;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit"><a href="https://20daysinmariupol.com/" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">20 DAYS IN MARIUPOL</a> is an Academy Award and BAFTA Award winning film by Mstyslav Chernov, an AP journalist who captured the Russian invasion of Mariupol in 2022. The Frontline/PBS film shows the horrors of the siege, the courage of the reporters, and the impact of their work around the world. <p style="margin:0in 0in 15pt;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit">The award-winning documentary 20 Days in Mariupol follows Chernov as he and his Ukrainian AP colleagues become trapped in the besieged city of Mariupol, struggling to continue their work documenting atrocities of the Russian invasion. The last international journalists remaining in the city as Russian forces close in, Chernov, photographer Evgeniy Maloletka and field producer Vasilisa Stepanenko capture what become some of the most defining images of the war: dying children, mass graves, the bombing of a maternity hospital, and more.<p style="margin:1rem 0in;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit">The film draws on Chernov’s daily news dispatches and personal footage of his own country at war. The result is a raw and haunting account of a journalist risking his life to share the truth of the conflict with the world.<p style="margin:1rem 0in;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit">Made in partnership with The Associated Press, 20 Days in Mariupol has had a decorated run on the 2023 film festival circuit — including at the Sundance Film Festival, the International Documentary Film Festival Amsterdam (IDFA), the Sheffield Film Festival and the DocEdge Film Festival.<p style="margin:1rem 0in;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit">The Guardian called it "a brave, visceral, merciless masterpiece.” The New York Times said it is “Essential. A relentless and truly important documentary.”<p style="margin:1rem 0in;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit"> <p style="margin:1rem 0in 0in;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit">(Note: the film contains scenes of dying children and the bombing of a maternity hospital. Viewer discretion is advised.)<p style="margin:1rem 0in 0in;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit"> <p style="margin:1rem 0in 0in;font-size:medium;font-family:&quot;Times New Roman&quot;, serif;color:inherit;font-style:normal;font-weight:400;text-align:start;text-indent:0px;text-decoration:none;line-height:19.4pt;width:100%;box-sizing:inherit">More information about the screening <a href="https://www.unanyc.org/events/filmtalk-20-days-in-mariupol?ss_source=sscampaigns&ss_campaign_id=66551c95d73952710c2f8fe6&ss_email_id=66573525246a0b3209aa634d&ss_campaign_name=Coming+Up+%7C+20+Days+in+Mariupol+-+Film+Screening+and+Discussion&ss_campaign_sent_date=2024-05-29T14%3A04%3A25Z" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">HERE</a>.  <span fr-original-style="caret-color: rgb(49, 49, 49); color: rgb(49, 49, 49); font-family: &quot;Helvetica Neue&quot;; font-size: 14px; font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration: none; float: none; display: inline !important;" style="caret-color:rgb(49, 49, 49);color:rgb(49, 49, 49);font-family:&quot;Helvetica Neue&quot;;font-size:14px;font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration:none;float:none;display:inline !important;box-sizing:inherit">

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you registering to attend the upcoming event: <a href="https://ukrainianinstitute.org/event/books-at-the-institute-trofimov" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank"> 20 Days in Mariupol - Film Screening and Discussion</a> 📭   at 2 E 79th St, New York, NY 10075, USA⌚   On 6/11/2024 at 6:00 PM We look forward to seeing you. Sincerely,Ukrainian Institute of Americamail@ukrainianinstitute.org(212) 288-8660

Please join us and the United Nations Association of New York for 20 Days in Mariupol film screening and discussion. The Honorable Sergiy Kyslytsya  Ambassador Permanent Representative of Ukraine to the United Nations in conversation with Edith M. Lederer AP correspondent for the UN Screening begins promptly at 6:00 p.m. followed by the discussion with Q+A. ______________ <a href="https://20daysinmariupol.com/" target="_blank">20 DAYS IN MARIUPOL</a> is an Academy Award and BAFTA Award winning film by Mstyslav Chernov, an AP journalist who captured the Russian invasion of Mariupol in 2022. The Frontline/PBS film shows the horrors of the siege, the courage of the reporters, and the impact of their work around the world. The award-winning documentary 20 Days in Mariupol follows Chernov as he and his Ukrainian AP colleagues become trapped in the besieged city of Mariupol, struggling to continue their work documenting atrocities of the Russian invasion. The last international journalists remaining in the city as Russian forces close in, Chernov, photographer Evgeniy Maloletka and field producer Vasilisa Stepanenko capture what become some of the most defining images of the war: dying children, mass graves, the bombing of a maternity hospital, and more.The film draws on Chernov’s daily news dispatches and personal footage of his own country at war. The result is a raw and haunting account of a journalist risking his life to share the truth of the conflict with the world.Made in partnership with The Associated Press, 20 Days in Mariupol has had a decorated run on the 2023 film festival circuit — including at the Sundance Film Festival, the International Documentary Film Festival Amsterdam (IDFA), the Sheffield Film Festival and the DocEdge Film Festival.The Guardian called it "a brave, visceral, merciless masterpiece.” The New York Times said it is “Essential. A relentless and truly important documentary.” (Note: the film contains scenes of dying children and the bombing of a maternity hospital. Viewer discretion is advised.) More information about the screening <a href="https://www.unanyc.org/events/filmtalk-20-days-in-mariupol?ss_source=sscampaigns&amp;ss_campaign_id=66551c95d73952710c2f8fe6&amp;ss_email_id=66573525246a0b3209aa634d&amp;ss_campaign_name=Coming+Up+%7C+20+Days+in+Mariupol+-+Film+Screening+and+Discussion&amp;ss_campaign_sent_date=2024-05-29T14%3A04%3A25Z" target="_blank">HERE</a>.

Ukrainian Institute of America

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20 Days in Mariupol - Film Screening and Discussion

2 E 79th St

General admission

$15

UNA or UIA Member

$10

UNA-NYC

$10