CCRD, Inc. (Central Coast Roller Derby)

### Context Profile for CCRD, Inc. (Central Coast Roller Derby)

#### 1. Organization Mission & Cause
**Mission:** Central Coast Roller Derby (CCRD) is dedicated to promoting the sport of roller derby in the Central Coast region of California. Their mission emphasizes empowerment, inclusion, and community engagement through the sport, providing a positive environment for athletes of all ages and backgrounds.

**Cause:** CCRD aims to foster a sense of community and support local initiatives, as evidenced by their fundraising efforts for organizations like Parents Helping Parents. They focus on creating a welcoming space for both participants and spectators, encouraging active involvement in roller derby.

#### 2. Type of Activities
- **Events:** CCRD hosts roller derby bouts, including double headers, where teams compete in exciting matches. The most recent event, "The Fall Brawl," featured both junior and adult teams.
- **Fundraising Campaigns:** Proceeds from events often benefit local charities, enhancing community ties and support.
- **Community Programs:** They engage in outreach to promote roller derby as a sport and a community activity, welcoming new members and encouraging participation at all levels.

#### 3. Tone of Voice
- **Casual and Friendly:** The language used on the website and in communications is approachable and lively, often incorporating playful phrases and exclamation marks.
- **Inspiring and Inclusive:** The tone encourages participation and celebrates the community aspect of roller derby, making it clear that everyone is welcome.
- **Engaging:** The use of direct address (e.g., "Come cheer on your favorite derby players!") invites readers to participate actively.

#### 4. Emoji Usage
- **Frequent Use:** CCRD utilizes emojis in their communications to enhance engagement and convey a fun, light-hearted tone. Common emojis include:
  - 🎃 (pumpkin) and 🍂 (leaves) for seasonal events
  - 🍔🍟 (food) and 🍺🍷🥤 (beverages) to promote event amenities
  - 🛼 (roller skate) to emphasize the sport
- **Contextual Relevance:** Emojis are used to create a festive atmosphere around events and to connect with the audience emotionally.

#### 5. Key Facts
- **Founding Info:** CCRD was established to promote roller derby in the Central Coast area, though specific founding details were not found on the website.
- **Scale:** The organization has hosted numerous events, with 34 total forms and 23 email campaigns indicating active engagement with their community.
- **Impact Metrics:** While specific metrics were not detailed, the organization’s fundraising efforts for local charities suggest a commitment to community impact.
- **Volunteer Info:** The website encourages community involvement, suggesting opportunities for volunteering, although specific details were not provided.

#### 6. Writing Guidelines
- **Style:** Maintain a casual, friendly, and engaging tone. Use exclamation points to convey excitement and enthusiasm.
- **Structure:** Use short paragraphs and bullet points for clarity and easy reading. Incorporate emojis where appropriate to enhance the message.
- **Call to Action:** Always include a clear call to action, encouraging readers to participate in events or support fundraising efforts.
- **Inclusivity:** Ensure language reflects inclusivity and community spirit, welcoming all individuals regardless of their experience level in roller derby.

This context profile serves as a foundational guide for creating personalized content that resonates with CCRD's mission and engages their audience effectively.

From 12pm to 3pm, come skate in the Paso Fairgrounds.  This property is only open for skating once every few years!

(Skate rentals are available or you can bring your own skates or roller blades.)

Open Skate

GA tickets give you access to two Roller Derby bouts:
5pm  SK805 vs. Faultline
7pm  Kings vs. Queens Exhibition Bout

Bouts - General Admission

Includes one GA bout ticket (covers both games) and one Open Skate ticket - get a discount by purchasing both together!

Full Day GA

Children (age 6-17), CCRD Alumni, and Military can purchase discounted tickets to the bouts.

Bout - Reduced Price GA

VIP tickets give you GA access to the bouts, plus:
-Front-row seating
-One free raffle ticket
-Early Entry
-One free drink of your choice

Bouts - VIP

Children under 5 get in free!  
(You may be asked to show ID or similar for proof of age.)

Children under 5

Do you have a family or group looking for the ultimate experience?

This package deal includes four Open Skate tickets, four VIP tickets and four free CCRD merch* items!

(* includes all items with a regular cost of $12 or lower, including: t-shirt, tank top, or promo items such a stickers and license plate holders.  Sizes and stock not guaranteed, so collect your item early!)

Superfan Fourpack

Have a big group?  Get a 10% discount on Full Day tickets when you buy 10!

GA 10-pack

Allows you to upgrade one discounted GA bout ticket to VIP, which includes:
- Guaranteed front row seats
- One free raffle entry
-Early entry
-One free drink of your choice

VIP Upgrade

Free ticket for guests of volunteers or other special affiliates.  Please make sure your comped ticket is approved by a CCRD member.

Comped ticket

<div style="margin:0px;overflow-wrap:break-word;white-space:pre-wrap;font-family:system-ui, -apple-system, &quot;system-ui&quot;, &quot;.SFNSText-Regular&quot;, sans-serif;color:rgb(8, 8, 9);font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><div style="font-family:inherit;text-align:start;box-sizing:inherit">Roller derby is coming back to the Mid-State Fairgrounds!!! <span fr-original-style="text-decoration: none; text-align: inherit; overflow-wrap: break-word; padding: 0px; margin: 0px 1px; font-weight: normal; font-style: normal; display: inline-flex; vertical-align: middle; width: 16px; height: 16px; font-family: inherit;" style="text-decoration:none;text-align:inherit;overflow-wrap:break-word;padding:0px;margin:0px 1px;font-weight:normal;font-style:normal;display:inline-flex;vertical-align:middle;width:16px;height:16px;font-family:inherit;box-sizing:inherit"><img height="16" width="16" alt="🛼" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1729110322/ahlpgywjfkml6gtwuccq.png" style="border:0px;object-fit:fill;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /></span></div></div><div style="margin:0.5em 0px 0px;overflow-wrap:break-word;white-space:pre-wrap;font-family:system-ui, -apple-system, &quot;system-ui&quot;, &quot;.SFNSText-Regular&quot;, sans-serif;color:rgb(8, 8, 9);font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><div style="font-family:inherit;text-align:start;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">The Paso Aggressive Roller Derby Extravaganza! </strong></div></div><div style="margin:0.5em 0px 0px;overflow-wrap:break-word;white-space:pre-wrap;font-family:system-ui, -apple-system, &quot;system-ui&quot;, &quot;.SFNSText-Regular&quot;, sans-serif;color:rgb(8, 8, 9);font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><div style="font-family:inherit;text-align:start;box-sizing:inherit">This event will consist of 2 roller derby bouts, an all-ages public skate session, <a href="https://www.canva.com/design/DAGU-XzL-3g/HZuaDoh17C09KaWTLcNMfw/edit" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit"></a>and a Drag Walk where Kings and Queens can strut their stuff on the catwalk! It's sure to be fun for the whole family! </div></div><div style="margin:0.5em 0px 0px;overflow-wrap:break-word;white-space:pre-wrap;font-family:system-ui, -apple-system, &quot;system-ui&quot;, &quot;.SFNSText-Regular&quot;, sans-serif;color:rgb(8, 8, 9);font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><div style="font-family:inherit;text-align:start;box-sizing:inherit"><span fr-original-style="text-decoration: none; margin: 0px; text-align: inherit; overflow-wrap: break-word; padding: 0px; font-family: inherit;" style="text-decoration:none;margin:0px;text-align:inherit;overflow-wrap:break-word;padding:0px;font-family:inherit;box-sizing:inherit"><a style="color:rgb(56, 88, 152);cursor:pointer;text-decoration:none;margin:0px;text-align:inherit;overflow-wrap:break-word;padding:0px;font-family:inherit;user-select:auto;box-sizing:inherit"></a></span><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731193516/jyjomykltohoxllrfubp.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center" /></div></div><div style="margin:0.5em 0px 0px;overflow-wrap:break-word;white-space:pre-wrap;font-family:system-ui, -apple-system, &quot;system-ui&quot;, &quot;.SFNSText-Regular&quot;, sans-serif;color:rgb(8, 8, 9);font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit"><br /></div><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)">(Pre-sale tickets close at midnight on 11/15, so get yours now!)</p>

<p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span> ,</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)">Thank you for your purchase!  We're excited to have a blast with you!</p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731193550/yqkj7utofmu4oseineyi.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91)"><br /></p>

<div><div>Roller derby is coming back to the Mid-State Fairgrounds!!! <span><img alt="🛼" src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1729110322/ahlpgywjfkml6gtwuccq.png" style="border:0px;object-fit:fill;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /></span></div></div><div><div><strong>The Paso Aggressive Roller Derby Extravaganza! </strong></div></div><div><div>This event will consist of 2 roller derby bouts, an all-ages public skate session, <a href="https://www.canva.com/design/DAGU-XzL-3g/HZuaDoh17C09KaWTLcNMfw/edit"></a>and a Drag Walk where Kings and Queens can strut their stuff on the catwalk! It's sure to be fun for the whole family! </div></div><div><div><span><a></a></span><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1731193516/jyjomykltohoxllrfubp.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;max-width:100%" /></div></div><div><br /></div><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"><br /></p><p style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">(Pre-sale tickets close at midnight on 11/15, so get yours now!)</p>

CCRD, Inc. (Central Coast Roller Derby)

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Paso Aggressive Roller Derby Extravaganza

2198 Riverside Ave