Coastal Sheltie Rescue Inc.

### Context Profile for Coastal Sheltie Rescue Inc.

#### 1. Organization Mission & Cause
Coastal Sheltie Rescue Inc. is dedicated to rescuing and rehabilitating Shetland Sheepdogs (Shelties) in need. Their mission is to provide a safe haven for these dogs, often coming from neglectful or abusive situations, and to find them loving forever homes. The organization emphasizes compassion and the importance of giving these animals a second chance at life, as highlighted in their campaigns and stories of individual rescues, such as Mr. Squiggles.

#### 2. Type of Activities
- **Rescue Operations**: The primary activity involves rescuing Shelties from shelters, neglect, and abuse.
- **Adoption Services**: Facilitating the adoption process for rescued dogs to ensure they find suitable homes.
- **Fundraising Campaigns**: Regular campaigns to raise funds for medical expenses, food, and care for the dogs. Recent examples include memorial funds for dogs that have passed away, like Mr. Squiggles.
- **Community Engagement**: Hosting events to raise awareness about Sheltie rescue and responsible pet ownership.

#### 3. Tone of Voice
The tone of voice used by Coastal Sheltie Rescue is:
- **Compassionate and Caring**: Language reflects empathy towards the animals and their situations.
- **Inspiring**: Content aims to motivate supporters to contribute and engage with the cause.
- **Friendly and Warm**: The use of personal stories and direct addresses (e.g., “Hello [First Name]”) creates a welcoming atmosphere.
- **Urgent**: Appeals often convey a sense of immediacy, especially in fundraising efforts, emphasizing the critical needs of the dogs.

#### 4. Emoji Usage
Coastal Sheltie Rescue incorporates emojis in their communications, particularly in fundraising campaigns and social media posts. Commonly used emojis include:
- 💖 (heart) to convey love and compassion.
- 🐾 (paw prints) to symbolize their connection to animals.
- 💙 (blue heart) to express care and support for the dogs.
Emojis are used moderately to enhance emotional engagement without overwhelming the text.

#### 5. Key Facts
- **Founding Information**: The specific founding date is not provided on the website, but the organization has established a strong presence in the community.
- **Scale**: The organization has a total of 7 forms and has conducted 5 email campaigns, indicating an active engagement with supporters.
- **Impact Metrics**: While specific metrics are not detailed, the organization highlights individual rescue stories, like that of Mr. Squiggles, to showcase their impact.
- **Volunteer Information**: The website encourages volunteers to get involved, although specific details about volunteer opportunities are not extensively covered.

#### 6. Writing Guidelines
- **Personalization**: Use the recipient’s name to create a personal connection.
- **Emotional Appeal**: Incorporate stories of individual dogs to evoke empathy and support.
- **Clear Calls to Action**: Ensure that every piece of communication includes a clear and compelling call to action, whether it’s donating, volunteering, or adopting.
- **Consistent Messaging**: Maintain a consistent tone that reflects compassion, urgency, and hope throughout all communications.
- **Use of Visuals**: Where possible, include images of the dogs and emojis to enhance emotional engagement.

This context profile should serve as a comprehensive guide for generating personalized and impactful content for Coastal Sheltie Rescue Inc.

This application fee does come off the top of the total for adoption once approved. 
You must meet our guidelines listed online for the dog your wish to adopt.
We reserve the right to deny an application As posted on our website 
This donation is not refundable.
Our goal is to help you find each dog the right home And to place a dog in your home that will be a wonderful match.
We do not charge an Application donation for dogs over the age of five.

Application donation

Here is more information ...<span fr-original-style="color: rgb(117, 117, 117); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(117, 117, 117);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">This application donation does come off the top of the total for adoption, once approved. You must meet our guidelines listed online for the dog you wish to adopt. We reserve the right to deny an application<span fr-original-style="color: rgb(117, 117, 117); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(117, 117, 117);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit"> If it does not meet our guidelines listed on our website. This donation is not refundable. Our goal is to find each dog the right home and to place a dog in your home that will be a wonderful match. We do not charge an Application donation for dogs over the age of four. <span fr-original-style="color: rgb(117, 117, 117); font-family: Roboto, Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(117, 117, 117);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">$40 is the amount required. Any fee you are charged to pay this way does not come off of your adoption. You may pay by check in the mail but you must emailed within 1 hr of application to let us know you are mailing a check. We will not process your application until received.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you For your interest in applying, we know this is a big step. We look forward to working with you.  As a reminder, you must also send in an application. They are located on the website. Please use referenced number: Coastal2025 when submitting your application. Online Application Instructions<ol><li style="box-sizing:inherit">Use a Laptop:For the best experience, please use a laptop to complete your application.</li><li style="box-sizing:inherit">Complete All Fields:Do not leave any sections blank. If a question does not apply to you, please enter "N/A" in the field.</li><li style="box-sizing:inherit">Co-Applicant Signature:If you do not have a co-applicant, please place an "X" in the co-applicant signature box.</li><li style="box-sizing:inherit">Proof of Address:You do not need to submit separate proof of address if your photo ID already displays your current address.</li><li style="box-sizing:inherit">Direct Application Link:If you experience difficulties accessing the application from our website, please use the direct link below:    https://form.jotform.com/230827621226149</li></ol>You will get a confirmation email once your application is submitted.  Kind regards. The volunteers atCoastal Sheltie Rescue coastalsheltierescue@gmail.com8045521884

Here is more information ...This application donation does come off the top of the total for adoption, once approved. You must meet our guidelines listed online for the dog you wish to adopt. We reserve the right to deny an application If it does not meet our guidelines listed on our website. This donation is not refundable. Our goal is to find each dog the right home and to place a dog in your home that will be a wonderful match. We do not charge an Application donation for dogs over the age of four. $40 is the amount required. Any fee you are charged to pay this way does not come off of your adoption. You may pay by check in the mail but you must emailed within 1 hr of application to let us know you are mailing a check. We will not process your application until received.

Coastal Sheltie Rescue Inc.

Application donation

Application donation

$40

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