California Shortline Railroad Association

### Context Profile for California Shortline Railroad Association (CSLRA)

1. **Organization Mission & Cause**:
   - The California Shortline Railroad Association (CSLRA) is dedicated to promoting and preserving shortline railroads in California. Their mission encompasses advocating for the interests of shortline railroads, fostering collaboration among members, and enhancing public awareness of the significance of these railroads in the transportation industry and local economies.

2. **Type of Activities**:
   - **Events**: The CSLRA organizes events such as the "CSLRA Fall Train Trip," which is a round-trip excursion between Rocklin, CA, and Reno, NV. This event is exclusive to members who have paid their dues and serves as a key fundraising initiative.
   - **Fundraising Campaigns**: The organization conducts various fundraising campaigns, including sponsorship opportunities for events, which are vital for their operational funding.
   - **Community Programs**: They engage in community outreach to promote the importance of shortline railroads and their contributions to local economies.

3. **Tone of Voice**:
   - The tone of the CSLRA's communications is **professional** yet **friendly**. They maintain a clear and informative style, ensuring that details are conveyed effectively while also being approachable. The use of direct language and structured information reflects a commitment to clarity and professionalism.

4. **Emoji Usage**:
   - The CSLRA does not appear to use emojis in their communications. Their content is straightforward and focuses on delivering information without the use of informal symbols.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: The organization has a total of 20 forms and has sent out 58 email campaigns, indicating an active engagement with their members.
   - **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes the importance of membership dues and sponsorships for funding their activities.
   - **Volunteer Info**: There is no explicit mention of volunteer opportunities on the website, but engagement in events suggests potential for volunteer involvement.

6. **Writing Guidelines**:
   - **Clarity and Structure**: Content should be clear, structured, and easy to read. Use headings and bullet points where necessary to enhance readability.
   - **Professional and Friendly Tone**: Maintain a balance between professionalism and friendliness. Use direct language that is informative but also welcoming.
   - **Detail-Oriented**: Provide thorough details about events, including dates, locations, and requirements, to ensure members have all necessary information.
   - **Call to Action**: Encourage participation and engagement through clear calls to action, especially in event promotions and fundraising efforts.

This context profile serves as a foundational guide for generating personalized content for the California Shortline Railroad Association, ensuring alignment with their mission, tone, and communication style.

For attendees from companies with paid 2024 CSLRA dues.

Event Registration for CSLRA members

For attendees from companies who have not paid 2024 CSLRA dues.

Event Registration for Non-Members

Does not include admission to meeting sessions.

Lunch and Reception Admission for guest/spouse

Includes one member or non-member attendee

Event Silver Sponsor

Includes one member or non-member attendee.

Event Gold Sponsor

Event Platinum Sponsor

Check made out to California Short Line Railroad Association 
Address to send check: 28364 S. Western Avenue, #67, Rancho Palos Verdes, CA 90275

The 2024 CSLRA Annual Meeting will be held at the Westin San Diego July 10 - 11.  The meeting will begin with lunch at 11:30 AM followed by an afternoon session beginning at 1:00 PM.  The afternoon session will be followed by a hosted reception from 5 PM - 7 PM, with optional networking dinners afterwards.  The following morning, breakfast will be available beginning a 7 AM, followed by the morning meeting session commencing at 8 AM and ending at noon.  After a lunch break, optional social/networking activities will begin at 1 PM and conclude by 5 PM.  The meeting agenda includes "hot topics" from the FRA, updates from locomotive manufacturers on Tier 4/ZEV locomotives, updates on the CARB In-Use Locomotive Regulation and pending Air District Rail Yard ISRs, and several topics in environmental compliance and emergency response. This year we are offering four choices for optional networking activities on the afternoon of Thursday July 11.  The options are golf, sailing, lunch & beer tasting, and lunch + guided tour at the USS Midway Museum.  When you register to attend the Annual Meeting, you'll receive an acknowledgement email that contains the sign-up/payment links for the networking activities. CSLRA has a block of rooms at the Westin, which may be accessed via this booking link: <a href="https://www.marriott.com/event-reservations/reservation-link.mi?id=1710455486025&key=GRP&app=resvlink" style="color:inherit;text-decoration:inherit;box-sizing:inherit;-webkit-user-select:auto" target="_blank">Book your group rate for California Short Line Railroad Association July 2024</a>The room block will close on June 19, 2024.  Please support CSLRA by utilizing the contracted room block. Registration refunds will only be available until June 30.  Please note that our event management platform will automatically apply a tip to your registration.  This is how they make their revenue and pay the transaction charges on behalf of CSLRA.  You can change the tip amount at check-out. If you are from a government entity, please email <a href="mailto:executivedirector@cslra.org" style="color:inherit;text-decoration:inherit;box-sizing:inherit;-webkit-user-select:auto">executivedirector@cslra.org</a> and ask about the government rate. THANK YOU SPONSORSPLATINUMPort of Long BeachProgress RailPacific Harbor LineGOLDIndustrial Railways Co.A&K Railroad MaterialsSILVERSierra Northern RailwayBNSF RailwayCumminsWilson & CompanyStella-Jones CorporationNAME BADGESProfessional Environmental Consultants

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1716146104/wyviffx9zk6iyobulnhg.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Thank you for registering for the CSLRA Annual Meeting in San Diego July 10 - 11, 2024! This email confirms that your event registration has been received. Here are the sign-up/payment links for our optional additional activities for the afternoon of July 11. These activities run simultaneously, so pick a favorite to sign up for. Activities will occur between about 12:30 and 5 PM, including transit time.  It should be possible to catch evening flights out of San Diego 7 PM or later, if that is your plan rather than staying overnight and departing on July 12.  An earlier departure could be managed with the lunch & beer tasting option, since the length of that event is flexible and the location is a short drive to the airport.<p style="box-sizing:inherit;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:587px;margin-top:0px;margin-bottom:0px"> Activity Choices are (Follow the links for details, cost, and sign-ups):<p style="box-sizing:inherit;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:587px;margin-top:0px;margin-bottom:0px"> <a href="https://www.zeffy.com/ticketing/e6752b24-080a-43c9-a682-fd214de12407" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Sailing on San Diego Bay</a><p style="box-sizing:inherit;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:587px;margin-top:0px;margin-bottom:0px"> <a href="https://www.zeffy.com/ticketing/4ce458f7-17cc-43af-a2d6-eea7ae8143a9" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Lunch and Beer Tasting</a><p style="box-sizing:inherit;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:587px;margin-top:0px;margin-bottom:0px"> <a href="https://www.zeffy.com/ticketing/9167ef93-487c-4fb2-b41c-b3b4bac1c354" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Golf by the Bay (Coronado)</a><p style="box-sizing:inherit;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:587px;margin-top:0px;margin-bottom:0px"> <a href="https://www.zeffy.com/ticketing/6f0769ce-e162-41c6-8829-5062e14b8ec4" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;font-weight:700;box-sizing:inherit" target="_blank">Lunch and Midway Museum Guided Tour</a><p style="box-sizing:inherit;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:587px;margin-top:0px;margin-bottom:0px"> Don NortonExecutive Director, CSLRAexecutivedirector@cslra.org310-863-4573

The 2024 CSLRA Annual Meeting will be held at the Westin San Diego July 10 - 11.  The meeting will begin with lunch at 11:30 AM followed by an afternoon session beginning at 1:00 PM.  The afternoon session will be followed by a hosted reception from 5 PM - 7 PM, with optional networking dinners afterwards.  The following morning, breakfast will be available beginning a 7 AM, followed by the morning meeting session commencing at 8 AM and ending at noon.  After a lunch break, optional social/networking activities will begin at 1 PM and conclude by 5 PM.  The meeting agenda includes "hot topics" from the FRA, updates from locomotive manufacturers on Tier 4/ZEV locomotives, updates on the CARB In-Use Locomotive Regulation and pending Air District Rail Yard ISRs, and several topics in environmental compliance and emergency response. This year we are offering four choices for optional networking activities on the afternoon of Thursday July 11.  The options are golf, sailing, lunch &amp; beer tasting, and lunch + guided tour at the USS Midway Museum.  When you register to attend the Annual Meeting, you'll receive an acknowledgement email that contains the sign-up/payment links for the networking activities. CSLRA has a block of rooms at the Westin, which may be accessed via this booking link: <a href="https://www.marriott.com/event-reservations/reservation-link.mi?id=1710455486025&amp;key=GRP&amp;app=resvlink" target="_blank">Book your group rate for California Short Line Railroad Association July 2024</a>The room block will close on June 19, 2024.  Please support CSLRA by utilizing the contracted room block. Registration refunds will only be available until June 30.  Please note that our event management platform will automatically apply a tip to your registration.  This is how they make their revenue and pay the transaction charges on behalf of CSLRA.  You can change the tip amount at check-out. If you are from a government entity, please email <a href="mailto:executivedirector@cslra.org">executivedirector@cslra.org</a> and ask about the government rate. THANK YOU SPONSORSPLATINUMPort of Long BeachProgress RailPacific Harbor LineGOLDIndustrial Railways Co.A&amp;K Railroad MaterialsSILVERSierra Northern RailwayBNSF RailwayCumminsWilson &amp; CompanyStella-Jones CorporationNAME BADGESProfessional Environmental Consultants

California Shortline Railroad Association

2024 CSLRA Annual Meeting

400 W Broadway

Event Registration for CSLRA members

$275

Event Registration for Non-Members

$350

Lunch and Reception Admission for guest/spouse

$125

Event Silver Sponsor

$500

Event Gold Sponsor

$1,000

Event Platinum Sponsor

$1,500