Optical Professionals of Minnesota

### Context Profile for Optical Professionals of Minnesota

1. **Organization Mission & Cause:**
   - The Optical Professionals of Minnesota (OPM) is dedicated to advancing the optical profession in Minnesota through education, advocacy, and community engagement. Their mission emphasizes the importance of continuous learning and professional development for opticians, ensuring they are well-equipped to provide exceptional service and care in the optical field.

2. **Type of Activities:**
   - **Events:** OPM organizes conventions, such as the "2025 Fall Convention - Tee Up Your Optical Career," which includes hands-on learning experiences, networking opportunities, and educational sessions that offer continuing education (CE) credits for opticians.
   - **Fundraising Campaigns:** They engage in fundraising activities to support their educational initiatives and community outreach.
   - **Community Programs:** OPM promotes community involvement through various programs aimed at enhancing the skills and knowledge of optical professionals.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly**, **inspiring**, and **informal**. It uses engaging language that encourages participation and emphasizes the excitement of learning and professional growth. The use of playful phrases (e.g., "eye-mazing," "hole-in-one topics") adds a light-hearted touch while maintaining professionalism.

4. **Emoji Usage:**
   - OPM frequently uses emojis in their communications, particularly in event descriptions and email campaigns. Common emojis include:
     - 🗓️ (calendar)
     - 🔬 (microscope)
     - 💡 (light bulb)
     - 📚 (books)
     - 🤝 (handshake)
     - 🛠️ (tools)
     - 🎟️ (ticket)
     - ⛳ (golf flag)
   - Emojis are used to enhance engagement and convey a sense of fun and community.

5. **Key Facts:**
   - **Founding Info:** The specific founding year is not detailed on the website, but OPM has established itself as a key organization for optical professionals in Minnesota.
   - **Scale:** OPM has a total of 7 forms and 23 email campaigns, indicating a well-structured approach to member engagement and outreach.
   - **Impact Metrics:** While specific impact metrics are not provided, the organization emphasizes the importance of CE credits and professional development as key indicators of their success.
   - **Volunteer Info:** There is no specific mention of volunteer opportunities on the website, but community engagement is a core aspect of their mission.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and approachable style that reflects the friendly tone of the organization. Incorporate playful language and puns where appropriate to maintain engagement.
   - **Structure:** Use clear headings and bullet points for easy readability, especially in event descriptions and educational content.
   - **Emojis:** Integrate emojis to enhance the visual appeal of the content and to convey enthusiasm.
   - **Call to Action:** Encourage participation and engagement with strong calls to action, inviting readers to join events or contribute to initiatives.

This context profile serves as a guide for creating tailored content that resonates with the Optical Professionals of Minnesota's audience, aligning with their mission and communication style.

LXCL:Your membership will be in place till December 31, 2026.

Membership 1 Yr - Through 12/26

LXCL:Your membership will be in place till December 31, 2027.

Membership 3 Years

LXCL:This option is great for small groups between 8 and 11 members. Memberships are managed by your organization or team lead and may be switched out or added (up to the maximum) anytime during the membership year. Group Membership will be in place until December 31, 2025.

Group Membership - Small (8-11 people)

LXCL:This option is great for small groups between 12 and 15 members. Memberships are managed by your organization or team lead and may be switched out or added (up to the maximum) anytime during the membership year. Group Membership will be in place until December 31, 2025.

Group Membership - Medium (12-15 people)

LXCL:You must add at least 16 members and may add up to 30 members. Memberships are managed by your organization or team lead and may be switched out or added (up to the maximum) anytime during the membership year. Group Membership will be in place until December 31, 2025.

Group Membership - Large (16-30 People)

Welcome to all eye care professionals! Why become a member of the ONLY eye care professionals' network in Minnesota? <ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Great networking opportunities - in person and virtual</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Education provided by the best in the industry and beyond</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Attend fun events planned just for you</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Be a part of shaping the industry in Minnesota</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Explore new opportunities to grow in your career</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Take part in volunteer opportunities</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Be a mentor or a mentee</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(0, 0, 0)">Receive discounts on events and education Welcome to all eye care professionals! </li></ul>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , On behalf of the Board of Directors at Optical Professionals of Minnesota, I want to say thank you for becoming a member. As a member, you are now part of a dedicated community of individuals passionate about our the optical profession in Minnesota and surrounding areas.  We strive to enhance, and uplift the professional status of all optical fields and are here to support you in your optical journey. We look forward to keeping you updated with our upcoming activities and events. Your involvement and commitment are invaluable to us, and we are excited to have you on board.  One last thing- If you have the same passion that we do, please also consider a committee assignment or even chairing a committee.  Contact us at our email below if you are interested. Thank you once again for your membership and for believing in our mission. Paul Becker, ABO-AC, PresidentOptical Professionals of Minnesotaopticalprosmn@gmail.com

Welcome to all eye care professionals! Why become a member of the ONLY eye care professionals' network in Minnesota? <ul><li>Great networking opportunities - in person and virtual</li><li>Education provided by the best in the industry and beyond</li><li>Attend fun events planned just for you</li><li>Be a part of shaping the industry in Minnesota</li><li>Explore new opportunities to grow in your career</li><li>Take part in volunteer opportunities</li><li>Be a mentor or a mentee</li><li>Receive discounts on events and education Welcome to all eye care professionals! </li></ul>

Optical Professionals of Minnesota

2025 Become A Member of the Optical Professionals of Minnesota

Membership 1 Yr - Through 12/26

$99

Membership 3 Years

$250

Group Membership - Small (8-11 people)

$700

Group Membership - Medium (12-15 people)

$1,000

Group Membership - Large (16-30 People)

$1,300

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