November 2024 AAF Black Hills Program

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Don't Be a Bland Brand: 7 Snappy Ways to Get Real for Better Results with Beth Trejo

Is your brand the wallflower of the social media party, missing out on all the fun? Standing out online in all the right ways means finding your unique brand personality, and flaunting it throughout your customer journey. That doesn't mean you need to be the loudest or most outrageous. It means you must find the most effective and authentic ways to communicate with your audience, creating much deeper connections along the way.

Attend this session, and learn 7 tactics for brand betterment:

  • Align your brand core values in your reactive and planned content
  • Stop the hamster wheel of content development - repurposing existing content
  • On-Site and virtual content captures for company evergreen content
  • Speak to your strengths by sourcing content from negative competitor reviews
  • Activate employees to post and share with LinkedIn notifications
  • Showcase personality in review response with secret hacks
  • Learn content development hacks for visual communication
  • Content and publishing strategy for optimal engagement

Presented by Beth Trejo, a dynamic speaker, podcast host, and the trailblazing CEO and founder of Chatterkick, a digital marketing firm with a global footprint. Beth's innovative approach to marketing and her commitment to empowering women in tech have earned her recognition from prominent media outlets such as USA Today, Yahoo, and Business Insider. She has twice been named to Comparably’s list of the Top 50 CEOs for Women and was honored with Women Aware’s  Women Helping Women award for her impactful work in the tech and entrepreneurship space. Beth was also recently honored as Vistage’s Top New Speaker, highlighting her exceptional ability to inspire and engage audiences.

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AAF Member Ticket
Free
2024-25 AAF Member
Non-member Ticket
$35
Non-member Ticket
Student Ticket
$15
Student Ticket
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