Rethink35

### Context Profile for Rethink35

**1. Organization Mission & Cause:**
Rethink35 is dedicated to advocating for sustainable transportation solutions and environmental justice in Central Texas, specifically focusing on the I-35 corridor. Their mission is to halt the harmful expansion of I-35, which they believe threatens the health and well-being of local communities and the environment. They aim to promote better alternatives that prioritize community needs over car-centric infrastructure.

**2. Type of Activities:**
- **Legal Advocacy:** Currently engaged in a lawsuit against the Texas Department of Transportation (TxDOT) to stop the I-35 expansion.
- **Community Engagement:** Rethink35 organizes community meetings and forums to educate and mobilize residents regarding transportation issues.
- **Fundraising Campaigns:** They run campaigns to raise funds for their legal battles and community outreach efforts, such as the recent "Support Rethink35 and our I-35 Lawsuit Against TxDOT!" campaign.
- **Awareness Initiatives:** They focus on raising awareness about the impacts of transportation policies on local communities and the environment.

**3. Tone of Voice:**
The tone of Rethink35's communications is **urgent**, **inspiring**, and **community-oriented**. They employ a straightforward and accessible language style that emphasizes the importance of their cause and the need for immediate action. Their messaging aims to empower individuals to participate in advocacy efforts and support their mission.

**4. Emoji Usage:**
Rethink35 does not appear to use emojis in their communications. Their content maintains a professional and serious tone, focusing on the gravity of their mission and the issues at hand.

**5. Key Facts:**
- **Founding Info:** Specific founding details were not available on the website, but the organization is actively engaged in current advocacy efforts.
- **Scale:** The organization operates primarily within Central Texas, focusing on local community impacts.
- **Impact Metrics:** While specific metrics were not detailed, their ongoing lawsuit and community engagement efforts indicate a commitment to significant local impact.
- **Volunteer Info:** The website does not provide explicit information about volunteer opportunities, but community engagement suggests potential for volunteer involvement.

**6. Writing Guidelines:**
- **Clarity and Directness:** Use clear and direct language to communicate messages.
- **Call to Action:** Include strong calls to action in fundraising and advocacy messages, encouraging community involvement and support.
- **Community Focus:** Highlight the local community's needs and perspectives in all communications.
- **Urgency and Importance:** Convey a sense of urgency regarding the issues at hand, emphasizing the need for immediate action and support.

This context profile provides a comprehensive understanding of Rethink35, enabling AI assistants to generate tailored and impactful content that aligns with the organization's mission and values.

Please join us for this celebration, even if you can't make a donation at this time

General admission

Your donation is double-matched to fund our I-35 lawsuit

Tier 1 Donation

Tier 2 Donation

Tier 3 Donation

Tier 4 Donation

<p style="box-sizing:inherit;margin:0px 0px 1.7em;padding:0px;border:0px;font-style:inherit;font-variant-caps:inherit;font-weight:inherit;font-stretch:inherit;font-size:inherit;line-height:inherit;font-family:inherit;font-size-adjust:inherit;font-kerning:inherit;font-variant-alternates:inherit;font-variant-ligatures:inherit;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-position:inherit;font-feature-settings:inherit;font-optical-sizing:inherit;font-variation-settings:inherit;vertical-align:baseline;position:relative;overflow-wrap:break-word;width:100%"><strong style="box-sizing:inherit;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:bold;font-stretch:inherit;font-size:inherit;line-height:inherit;font-family:inherit;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;vertical-align:baseline;position:relative;overflow-wrap:break-word"><span fr-original-style="box-sizing: inherit; margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 15px; line-height: inherit; font-family: &quot;Open Sans&quot;, sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; vertical-align: baseline; position: relative; overflow-wrap: break-word;" style="box-sizing:inherit;margin:0px;padding:0px;border:0px;font-style:inherit;font-variant:inherit;font-weight:inherit;font-stretch:inherit;font-size:15px;line-height:inherit;font-family:&quot;Open Sans&quot;, sans-serif;font-optical-sizing:inherit;font-kerning:inherit;font-feature-settings:inherit;font-variation-settings:inherit;vertical-align:baseline;position:relative;overflow-wrap:break-word"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1710811445/ccdhxlkdlthpcbh60jyq.jpg" style="width:63px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;-webkit-user-select:none" /><span fr-original-style="margin: 0px; padding: 0px; border: 0px; font-weight: 400; font-style: normal; font-family: &quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline; outline: 0px; color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: break-spaces; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin:0px;padding:0px;border:0px;font-weight:400;font-style:normal;font-family:&quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;outline:0px;color:rgb(0, 0, 0);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:break-spaces;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">"City Limits" by Megan Kimble tells the story of urban highways and features Rethink35. Join Kimble and Rethink35 to celebrate the publication of this important book after the 7pm <span fr-original-style="margin: 0px; padding: 0px; border: 0px; font-weight: 400; font-style: normal; font-family: &quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline; outline: 0px; color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: break-spaces; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin:0px;padding:0px;border:0px;font-weight:400;font-style:normal;font-family:&quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;outline:0px;color:rgb(0, 0, 0);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:break-spaces;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><a href="https://www.eventbrite.com/e/bookpeople-presents-megan-kimble-city-limits-tickets-861794168557">reading at Book People</a><span fr-original-style="margin: 0px; padding: 0px; border: 0px; font-weight: 400; font-style: normal; font-family: &quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline; outline: 0px; color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: break-spaces; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin:0px;padding:0px;border:0px;font-weight:400;font-style:normal;font-family:&quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;outline:0px;color:rgb(0, 0, 0);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:break-spaces;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">!  <span fr-original-style="margin: 0px; padding: 0px; border: 0px; font-weight: 400; font-style: normal; font-family: &quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline; outline: 0px; color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: break-spaces; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin:0px;padding:0px;border:0px;font-weight:400;font-style:normal;font-family:&quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;outline:0px;color:rgb(0, 0, 0);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:break-spaces;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Did you know? <span fr-original-style="margin: 0px; padding: 0px; border: 0px; font-weight: 400; font-style: normal; font-family: &quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline; outline: 0px; color: rgb(184, 49, 47); font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: break-spaces; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin:0px;padding:0px;border:0px;font-weight:400;font-style:normal;font-family:&quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;outline:0px;color:rgb(184, 49, 47);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:break-spaces;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><a href="https://rethink35.org/lawsuit">Rethink35 is suing TxDOT over the proposed I-35 expansion</a><span fr-original-style="margin: 0px; padding: 0px; border: 0px; font-weight: 400; font-style: normal; font-family: &quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline; outline: 0px; color: rgb(184, 49, 47); font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: break-spaces; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin:0px;padding:0px;border:0px;font-weight:400;font-style:normal;font-family:&quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;outline:0px;color:rgb(184, 49, 47);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:break-spaces;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">!<span fr-original-style="margin: 0px; padding: 0px; border: 0px; font-weight: 400; font-style: normal; font-family: &quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline; outline: 0px; color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: break-spaces; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin:0px;padding:0px;border:0px;font-weight:400;font-style:normal;font-family:&quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;outline:0px;color:rgb(0, 0, 0);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:break-spaces;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> Please show your support for more equitable and sustainable infrastructure by making a donation to the I-35 lawsuit campaign when you RSVP.  <span fr-original-style="margin: 0px; padding: 0px; border: 0px; font-weight: 400; font-style: normal; font-family: &quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 16px; vertical-align: baseline; outline: 0px; color: rgb(0, 0, 0); font-variant-ligatures: normal; font-variant-caps: normal; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: break-spaces; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="margin:0px;padding:0px;border:0px;font-weight:400;font-style:normal;font-family:&quot;gg sans&quot;, &quot;Noto Sans&quot;, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif;font-size:16px;vertical-align:baseline;outline:0px;color:rgb(0, 0, 0);font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:break-spaces;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Your donations will be matched dollar for dollar up to 15K.<div style="box-sizing:inherit;margin:0px;padding:0px;border:0px;font:inherit;vertical-align:baseline;position:relative;overflow-wrap:break-word;width:100%"> </div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for registering for our event and supporting our cause. This registration greatly helps our mission. If you would like to contribute further, contact us to become a volunteer, or talk to your friends about our cause! Sasha Sivolobaleksandrasivolob@gmail.com

<p style="box-sizing:inherit;margin:0px 0px 1.7em;padding:0px;border:0px;font-style:inherit;font-variant-caps:inherit;font-weight:inherit;font-stretch:inherit;line-height:inherit;font-kerning:inherit;font-variant-alternates:inherit;font-variant-ligatures:inherit;font-variant-numeric:inherit;font-variant-east-asian:inherit;font-variant-position:inherit;font-feature-settings:inherit;font-optical-sizing:inherit;font-variation-settings:inherit;vertical-align:baseline;position:relative;overflow-wrap:break-word;width:100%;max-width:100%"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1710811445/ccdhxlkdlthpcbh60jyq.jpg" style="width:63px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;box-sizing:inherit;-webkit-user-select:none;max-width:100%" />"City Limits" by Megan Kimble tells the story of urban highways and features Rethink35. Join Kimble and Rethink35 to celebrate the publication of this important book after the 7pm <a href="https://www.eventbrite.com/e/bookpeople-presents-megan-kimble-city-limits-tickets-861794168557">reading at Book People</a>!  Did you know? <a href="https://rethink35.org/lawsuit">Rethink35 is suing TxDOT over the proposed I-35 expansion</a>! Please show your support for more equitable and sustainable infrastructure by making a donation to the I-35 lawsuit campaign when you RSVP.  Your donations will be matched dollar for dollar up to 15K.<div> </div>

Rethink35

"City Limits" book (features Rethink35!) launch party

406 Walsh St

General admission

Free

Tier 1 Donation

$15

Tier 2 Donation

$30

Tier 3 Donation

$50

Tier 4 Donation

$100

Add a donation for Rethink35