The Children's Treehouse Foundation

### Context Profile for The Children's Treehouse Foundation

#### 1. Organization Mission & Cause
The Children's Treehouse Foundation is dedicated to providing educational support and resources to children and families affected by an adult's cancer diagnosis. Their mission emphasizes the importance of evidence-based programming that helps families navigate the challenges posed by cancer, ensuring that children receive the emotional and educational support they need during difficult times.

#### 2. Type of Activities
- **Programs**: The foundation offers various support programs, including the CLIMB® (Children's Lives Include Moments of Bravery) program, which is designed to help children cope with the emotional impact of a parent's cancer.
- **Events**: They organize fundraising events, such as the "On Course for CLIMB®" golf tournament, which raises funds to support their programming.
- **Community Engagement**: The foundation actively engages with families through workshops and educational resources aimed at fostering resilience in children.

#### 3. Tone of Voice
The tone of voice used by The Children's Treehouse Foundation is:
- **Friendly and Supportive**: The language is warm and inviting, aiming to connect with families on a personal level.
- **Inspiring and Hopeful**: Communications often carry an uplifting message, encouraging families to seek support and find strength in community.
- **Professional**: While maintaining a friendly tone, the foundation also employs a professional demeanor, particularly in fundraising and informational content.

#### 4. Emoji Usage
The Children's Treehouse Foundation does not appear to use emojis in their communications. Their messaging is straightforward and focused on conveying important information without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website.
- **Scale**: The organization has a total of 33 forms and has conducted 20 email campaigns, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not detailed, the foundation highlights the importance of their programs in supporting families, suggesting a focus on measurable outcomes in their initiatives.
- **Volunteer Information**: Details about volunteer opportunities were not explicitly mentioned on the website, but the foundation likely encourages community involvement given its nonprofit nature.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use clear and straightforward language to ensure the message is accessible to all families.
- **Empathy and Understanding**: Write with an understanding of the emotional challenges faced by families dealing with cancer.
- **Call to Action**: Include strong calls to action in fundraising and event-related communications, encouraging participation and support.
- **Consistency**: Maintain a consistent tone across all platforms, ensuring that the friendly and supportive voice is present in emails, social media, and event promotions.

This context profile serves as a guide for creating personalized content that aligns with the mission and values of The Children's Treehouse Foundation, ensuring that communications resonate with their audience and effectively promote their cause.

Your support helps make a difference in the lives of families across the US.

Treehouse Friend

Your support helps make a big difference in the lives of families across the US.

Treehouse Ambassador

Your support helps make a huge difference in the lives of families across the US.

Treehouse Champion

As the title sponsor, your name appears next to the campaign title on all marketing materials. Your brand or organization is the presenting sponsor for the campaign.

Named Sponsor

Event sponsorship is a great way to show your support for our mission while advertising to your community. CLIMB® for Kids sponsors will get their logo added to our event page and all marketing materials. This is a national campaign and materials will be seen across the country.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Your support is amazing. For 20 years, the Children's Treehouse Foundation has been raising the bar on comprehensive cancer care, but we couldn't do it without the support of people like you. Thanks for making the choice to stand for better care for cancer patients and their families.  Remember, the CLIMB® for Kids campaign will be running during the month of May. You can continue to help by spreading the word to your friends, families, and social network communities. If you want to learn more about how we help children, teens, and parents develop positive coping skills, please feel free to reach out at any time.  Kind regards. Gregor DeBruhlgregor@childrenstreehousefdn.orgwww.childrenstreehousefdn.org

Event sponsorship is a great way to show your support for our mission while advertising to your community. CLIMB® for Kids sponsors will get their logo added to our event page and all marketing materials. This is a national campaign and materials will be seen across the country.

The Children's Treehouse Foundation

CLIMB® for Kids 2023 - Sponsor

Treehouse Friend

$250

Treehouse Ambassador

$500

Treehouse Champion

$1,000

Named Sponsor

$5,000

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