Matthew Westerby Dance Company, Inc.

### Context Profile for Matthew Westerby Dance Company, Inc.

1. **Organization Mission & Cause:**
   - The Matthew Westerby Dance Company is dedicated to fostering a love for dance through innovative choreography and educational programs. Their mission emphasizes inclusivity, creativity, and community engagement, aiming to inspire individuals of all ages and backgrounds to explore their artistic potential through dance.

2. **Type of Activities:**
   - **Dance Classes:** They offer a variety of classes for different age groups, including elementary dancers, focusing on technique, creativity, and physical awareness.
   - **Performances:** The company produces dance performances that showcase their choreography and the talents of their dancers.
   - **Community Engagement:** They engage with the local community through workshops and outreach programs, aiming to make dance accessible to everyone.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, welcoming, and inspiring**. The language is approachable, encouraging participation and emphasizing the joy of dance. The organization uses an informal yet professional style, making it relatable to both children and adults.

4. **Emoji Usage:**
   - The website and email communications do not prominently feature emojis. The focus is more on clear, engaging text rather than playful or informal elements like emojis.

5. **Key Facts:**
   - **Founding Information:** Specific founding details are not provided on the website.
   - **Scale:** The organization has a total of 27 forms and has conducted 7 email campaigns, indicating an active engagement with their community and participants.
   - **Impact Metrics:** While specific metrics are not detailed, the organization emphasizes community involvement and the positive impact of dance on personal development.
   - **Volunteer Information:** There is no specific mention of volunteer opportunities on the website, but community engagement suggests potential for volunteer involvement.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inspiring tone that resonates with both children and adults. Avoid overly formal language; instead, opt for a conversational style that invites participation.
   - **Content Structure:** Keep paragraphs concise and engaging. Use bullet points for clarity when listing activities or events.
   - **Call to Action:** Encourage readers to participate in classes and events with clear and inviting calls to action. Use phrases like "Join us!" or "Explore your creativity!" to motivate engagement.
   - **Personalization:** Incorporate personalized greetings in emails, using the recipient's name to create a connection.

This context profile provides a comprehensive overview of the Matthew Westerby Dance Company, Inc., enabling AI assistants to generate tailored and effective content that aligns with the organization's mission and communication style.

General Admission

<p style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Helvetica;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Matthew Westerby Company’s mission is to build community through the arts, including creating opportunities for young people to participate in the professional performing arts in a non-competitive, supportive & inclusive setting, broadening their experience & developing networks between organizations in NYC & beyond.<p style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Helvetica;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Helvetica;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit">In May 2024, the Company will present our 2nd Annual Youth Dance Platform at the Hudson Guild Theatre in Chelsea. MWC is excited to have 11 youth dance organizations and performing groups from NYC & beyond to present dance works as part of the Platform.<p style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Helvetica;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit"> <p style="caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:Helvetica;font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Participating Youth Dance Groups: A Dance StudioCovenant Ballet Theatre of BrooklynDancewaveJamel Gaines/Creative OutletMK Dance on HudsonPan American International High SchoolPeridance Youth EnsembleRivertown Dance AcademySteffi Nossen Dance CompanySTEM From DanceTaylor Teen Ensemble

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for your purchase of tickets to the MWC 2024 Youth Dance Platform! We're very excited to present 11 Youth Dance organizations from across NYC & beyond to perform at the Hudson Guild Theatre! No need to print your tickets, you can present the E-Ticket at the check-in. We'll see you at the theatre! Matthew WesterbyArtistic & Executive Director Matthew Westerby Company<a href="http://www.matthewwesterbycompany.org" target="_blank">www.matthewwesterbycompany.org</a>

<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Matthew Westerby Company’s mission is to build community through the arts, including creating opportunities for young people to participate in the professional performing arts in a non-competitive, supportive &amp; inclusive setting, broadening their experience &amp; developing networks between organizations in NYC &amp; beyond.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">In May 2024, the Company will present our 2nd Annual Youth Dance Platform at the Hudson Guild Theatre in Chelsea. MWC is excited to have 11 youth dance organizations and performing groups from NYC &amp; beyond to present dance works as part of the Platform.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;text-size-adjust:auto;-webkit-text-stroke-width:0px;text-decoration:none;margin-top:0px;margin-bottom:0px;box-sizing:inherit;max-width:100%">Participating Youth Dance Groups: A Dance StudioCovenant Ballet Theatre of BrooklynDancewaveJamel Gaines/Creative OutletMK Dance on HudsonPan American International High SchoolPeridance Youth EnsembleRivertown Dance AcademySteffi Nossen Dance CompanySTEM From DanceTaylor Teen Ensemble

Matthew Westerby Dance Company, Inc.

2024 MWC Youth Dance Platform

441 W 26th St

General Admission

$20

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