Date-Tuesday, May 6^th 11:30am-1pm 

Location -Double Tree by Hilton 

Topic: The Fundamentals of Profit-Driven Marketing

Description: Planning marketing investment is becoming increasingly difficult, with search habits and user journeys growing in complexity. Using a data-driven approach to planning and activation can help to remove artificial constraints and achieve consistent, profitable results. In this program, participants will learn how to examine their own strategies, leverage free Google tools, and make adjustments to drive the business outcomes they care about. 

Bio: Stephanie Yessler is a Global Business Lead at Google, where she partners with major financial industry advertisers to drive their goals through Google products. Her career in advertising began at a boutique agency in Boston, followed by experience at a few ad tech startups in the San Francisco Bay Area. She loves the ever-changing nature of this industry, and that everyone can learn something new each day regardless of how long they've been in it! When she's not working, you can find Steph planning her next trip or learning a new recipe. Steph lives in San Francisco with her husband and their baby daughter. She spent a year in the Black Hills while her husband worked on Monument Arena and is thrilled to be visiting again.