Member-to-Member, Inc.

### Context Profile for Member-to-Member, Inc.

#### 1. Organization Mission & Cause
**Mission:** Member-to-Member, Inc. (M2M) is dedicated to providing financial assistance to members of the Northwestern Rural Electric Cooperative Association, helping them maintain their electric service during times of need. The organization emphasizes that it is a "hand-up, not a handout," promoting dignity and self-sufficiency among its beneficiaries.

**Cause:** M2M aims to alleviate financial stress related to electric bills, ensuring that community members can access essential services without the fear of disconnection.

#### 2. Type of Activities
- **Fundraising Campaigns:** The organization runs various fundraising initiatives, such as the "Awesome Autumn Raffle," where proceeds directly support the M2M foundation.
- **Community Programs:** M2M provides direct financial support to members facing difficulties in paying their electric bills, fostering community resilience.

#### 3. Tone of Voice
- **Friendly and Supportive:** The language used on the website and in communications is warm and inviting, aiming to create a sense of community and support.
- **Inspiring:** The messaging often reflects a hopeful and uplifting tone, encouraging members to seek help and emphasizing the positive impact of the organization.
- **Professional:** While maintaining a friendly demeanor, the organization also conveys professionalism, particularly in its fundraising communications.

#### 4. Emoji Usage
- **Emojis:** The website does not prominently feature emojis in its content. However, in email communications, the tone remains friendly without relying on emojis for expression. This suggests a preference for clear, straightforward communication over casual or playful elements.

#### 5. Key Facts
- **Founding Information:** Member-to-Member, Inc. is associated with the Northwestern Rural Electric Cooperative Association, though specific founding details are not provided on the website.
- **Scale:** The organization has conducted at least 7 forms and 2 email campaigns, indicating a structured approach to outreach and fundraising.
- **Impact Metrics:** Specific metrics regarding the number of members assisted or funds raised are not detailed on the website.
- **Volunteer Information:** There is no explicit mention of volunteer opportunities or metrics related to volunteer involvement.

#### 6. Writing Guidelines
- **Clarity and Simplicity:** Use straightforward language that is easy to understand, avoiding jargon.
- **Community Focus:** Highlight the community aspect and the supportive nature of the organization in all communications.
- **Encouraging Language:** Use positive and uplifting phrases that inspire action and convey hope.
- **Consistency in Tone:** Maintain a friendly yet professional tone across all platforms, ensuring that the message aligns with the organization's mission of providing support and assistance.

This context profile serves as a foundational guide for generating personalized content that aligns with the values and mission of Member-to-Member, Inc.

Member-to-Member, Inc., is holding a Love & Luck Raffle. The winner will be drawn on February 13th. The lucky winner will receive $200 worth of scratch-off tickets, a delicious assortment of chocolates donated by Edinboro Chocolaterie, and a beautiful bouquet of flowers to celebrate the season of love.

Love & Luck Raffle

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736520115/guln3quh6n7t7wp9oewi.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736520148/tulnm6rqayfmqtni6sio.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> *Assortment of Chocolates Donated by Edinboro Chocolaterie* All Proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members keep their electric bills paid.   M2M is a hand-up, not a handout.

Hi, <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you for purchasing a Love & Luck raffle ticket and supporting Member-to-Member, Inc. (M2M). Member-to-Member, Inc. is a fund created by Northwestern Rural Electric Cooperative Association, Inc. in 1985 to help members keep their electric bills paid. M2M is a hand-up, not a hand-out. For more information about M2M visit https://www.m2mfund.org/. We extend our heartfelt gratitude to Edinboro Chocolaterie for their generous donation of an assortment of chocolates. <a href="https://edinborochocolaterie.com/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">https://edinborochocolaterie.com/</a> Thank you again for your purchase. Your purchase greatly contributes to our efforts and helps keep the lights on for Northwestern REC members. Thank you, <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736522197/rb4sgua7x7sqprujpkem.jpg" style="width:157px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><a href="https://www.m2mfund.org/" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit">https://www.m2mfund.org/</a>1-800-352-0014

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736520115/guln3quh6n7t7wp9oewi.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1736520148/tulnm6rqayfmqtni6sio.png" style="width:600px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> *Assortment of Chocolates Donated by Edinboro Chocolaterie* All Proceeds go to our Member-to-Member foundation. M2M is a fund created by Northwestern Rural Electric Cooperative Assoc. Inc. that helps members keep their electric bills paid.   M2M is a hand-up, not a handout.

Member-to-Member, Inc.

Member-to-Member, Inc. Love & Luck Raffle

Love & Luck Raffle

$5