Shea Fashion

### Context Profile for Shea Fashion

1. **Organization Mission & Cause:**
   - **Mission:** Shea Fashion is dedicated to inspiring confidence, creativity, and opportunity through fashion. They aim to empower the next generation of designers and creatives by providing them with resources, mentorship, and opportunities in the fashion industry.
   - **Cause:** The organization focuses on youth programs that enhance skills in design and creativity, fostering a supportive community for aspiring fashion professionals.

2. **Type of Activities:**
   - **Fundraising Campaigns:** Recent campaigns include the "Shea Fashion's Logo Shop," where proceeds from merchandise sales directly support youth programs.
   - **Community Programs:** Shea Fashion runs various initiatives aimed at mentoring young designers and providing them with hands-on experience in the fashion industry.
   - **Merchandise Sales:** They offer logo'd apparel and accessories to promote their brand and raise funds for their mission.

3. **Tone of Voice:**
   - The tone of voice used on the website and in communications is **friendly, inspiring, and supportive**. The language is approachable and encourages community involvement, making it clear that every contribution has a meaningful impact.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its content. However, in informal communications (like social media or casual emails), there may be occasional use of emojis to convey enthusiasm or friendliness. The frequency appears to be low based on the provided content.

5. **Key Facts:**
   - **Founding Info:** Specific founding details are not provided on the website, but the organization appears to be relatively new and focused on contemporary issues in fashion.
   - **Scale:** The organization has conducted at least 5 forms related to fundraising and community engagement.
   - **Impact Metrics:** While specific metrics are not detailed, the impact is measured through the success of youth programs and the community's engagement in fundraising efforts.
   - **Volunteer Info:** There is no explicit mention of volunteer opportunities on the website, but the community-oriented nature suggests potential for volunteer involvement in programs.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and encouraging tone that resonates with a younger audience. Aim to inspire confidence and creativity in the writing.
   - **Structure:** Keep sentences clear and concise. Use engaging headings and bullet points where appropriate to enhance readability.
   - **Call to Action:** Strongly encourage participation in programs and fundraising efforts. Phrases like "Order now," "Join us," or "Get involved" should be prominent.
   - **Personalization:** Use personalized greetings in communications (e.g., addressing recipients by their first name) to create a more intimate connection with the audience.

This context profile should serve as a foundational guide for generating tailored content for Shea Fashion, ensuring alignment with their mission, tone, and audience engagement strategies.

Oversized relaxed fit, drop shoulder, single needle edge stitch, reinforced neckline with 1-inch 1x1 ribbed collar , ultra soft hand, side- seamed, tightly knit, superior printability.

Boxy T

Relaxed fit, modest V-neck, ultra soft hand, tightly knit, superior printability.

Women's V-Neck

Unisex, ultra soft hand, side-seamed, tightly knit, superior printability.

Unisex T

1x1 micro rib
Mid-length
Fitted
Sustainably produced

Ribbed Baby T

Oversized relaxed fit, drop shoulder, no drawcord, set-in sleeve, double layered hood in self fabric, overlapped neckline, inside single jersey back neck tape, self fabric half moon at back neck, side-seamed, 1x1 reinforced ribbed cuffs and waistband. Tightly knit, ultra soft hand

Boxy Hoodie

Unisex, ultra soft hand, side-seamed, tightly knit, 3-end cotton faced, 3 panel hood, flat draw cords, self fabric 1/2 moon patch on neck for custom branding, 2 needle cover stitching at cuffs and waistband, single needle edge stitch at collar, silver grommets, twill neck tape

Unisex Hoodie

Unisex, ribbed gusset at crotch, ribbed bottom cuff and waistband, tapered fit, flat draw cords, 5-thread stitching, angled side pockets, 1 back pocket

Unisex Jogger

Recycled polyester from post-consumer plastic
High rise flared legging
Hidden waistband pocket
Stretch fabric

Flare Legging

Canvas Tote

<div style="width:100%;line-height:1.5;box-sizing:inherit">Shea Fashion Logo’d Merch Store Fundraiser Support Shea Fashion and our youth programs by grabbing exclusive logo’d merch! From stylish apparel to must-have accessories, every purchase helps empower the next generation of designers and creatives. Preorders must be completed by March 31st, and items will be delivered by the second week of April. All profits directly support our mission to inspire confidence, creativity, and opportunity through fashion. Order now and show your Shea Fashion pride!</div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for shopping with us and for supporting our cause with your purchase. Your support directly contributes to our mission and helps us make a positive impact. If you would like to further contribute, consider spreading the word about our shop to your friends and family, or contacting us directly to learn about volunteer opportunities! Thank you once again for your support. Will Loperawill@sheafashion.com

<div>Shea Fashion Logo’d Merch Store Fundraiser Support Shea Fashion and our youth programs by grabbing exclusive logo’d merch! From stylish apparel to must-have accessories, every purchase helps empower the next generation of designers and creatives. Preorders must be completed by March 31st, and items will be delivered by the second week of April. All profits directly support our mission to inspire confidence, creativity, and opportunity through fashion. Order now and show your Shea Fashion pride!</div>