Webinar - Animal Charities Share Best Practices for Online Fundraising

Animal Charities Share Best Practices for Online Fundraising - Webinar Content Outline

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Part 1 - Challenges of online giving and how to overcome them

Challenge #1 - Making it simple to give to my organization without paying too many tech fees

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Challenge #2 - Adapting your donor’s journey to online giving

• Ensure your donors find your website (5 tips to ensure your NPO’s website ranks #1 on Google)
• Ensure your donation page is accessible in 2 clicks or less
• Explain how their donation will help
• Send a thank you message
• Measure your website’s conversion rate

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Challenge #3 - Reaching more donors through efficient communication

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Part 2 - Fundraising inspiration for events

• Make it fun for your audience
• Increase your reach with hybrid events
• Don't shy away from 1-day campaigns
• Leverage QR codes

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Part 3 - Free tools to support your efforts online

• Free design tools
• Internal communication tools 
• Fundraising sites 
• Emailing tools
• Virtual event tools 
• Free CRM tools