Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Tickets are on a sliding scale from $5 (limited) -$25 - you choose what you pay. We hope to make this program more accessible to folks who would benefit from a lower sliding scale - please pay what you can. Your tickets and donations keep our programs running!

Ticket at $5 Level (Limited)

Ticket at $10 Level

This program is on a sliding scale - you choose what you pay! Your ticket funds will go towards more walks, workshops and webinars for our community.

Ticket at $15 Level

Ticket at $20 Level

Ticket at $25 Level

Ticket at $30 Level

Hello First name ,<p style="box-sizing:inherit;width:745.656px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> Thank you for registering for Learn About Lost Lagoon with the Stanley Park Ecology Society! <p style="box-sizing:inherit;width:745.656px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> This event is on July 14, 2022 (@6:00PM). Please arrive at the Nature House on Lost Lagoon (located near the intersection of Alberni and Chilco Street, underneath the viewing platform). Please arrive 10 minutes before the program is scheduled to start to complete a health check.  No need to print off your ticket.<p style="box-sizing:inherit;width:745.656px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> If you are feeling ill on the day of the program, do not attend and please contact Anna at publiced@stanleyparkecology.ca.  <p style="box-sizing:inherit;width:745.656px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations. <p style="box-sizing:inherit;width:745.656px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found HERE.<p style="box-sizing:inherit;width:745.656px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> We look forward to seeing you in the Park!<p style="box-sizing:inherit;width:745.656px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> Take care, AnnaPublic Environmental EducatorStanley Park Ecology Society

<div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> Photo: Michael Schmidt<p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> Can't make this date? <a href="https://www.zeffy.com/en-CA/ticketing/55dc6c41-69b6-453f-95bb-f99634cdb18d"></a><a href="https://www.zeffy.com/en-CA/ticketing/36d770a0-d225-407b-bf84-2048a15fa086">Check out the session on Friday, July 15 (9:30-11:00am) here.</a><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> <div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px">IN-PERSON PROGRAM </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Lost Lagoon is one of the most visited and accessible parts of Stanley Park. It’s where we see the seasons change, encounter animals, and meet other people from local neighbourhoods and around the world. Take a walk around the Lagoon with SPES Educator Anna Bondartchouk to explore some facts about the Lagoon’s construction, its role as a habitat for animals, and some interesting features that you can continue to revisit again! There are two sessions for this program. Please make sure that you register for the correct date. <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px">PROGRAM DETAILS  </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Accessibility note: This program requires moving at a moderate pace with mostly flat inclines on some uneven surfaces such as gravel and pavement for up to 1.5 hours. If you have any questions about accessibility, please email Anna at <a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">This program will meet at the Nature House on Lost Lagoon (located near the intersection of Alberni and Chilco Street, underneath the viewing platform). Please arrive 10 minutes early to complete a health check.  (1) (2) (3) (4) (5) </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> Terms and conditions </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">(1) COVID-19 protocols - By purchasing a ticket, you are confirming you agree to filling out <a href="https://stanleyparkecology.ca/wp-content/uploads/2022/04/SPES-Health-Check-2022.pdf" target="_blank">this health check</a> on the day of your program. </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">   </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">(2) Registration required - NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale - you choose what you pay! </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">   </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">(3) Weather dependent - Please check your email 12 hours before the program date and time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain, or extreme heat. </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">       </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">(4) Program Availability - Program full or you cannot attend this day or time? <a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform?usp=sf_link" target="_blank">Sign up here to be notified when the program runs in the future.</a> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">(5) Cancellation policy – We refund cancellations due to illness to keep everyone healthy, but the number of recent cancellations is impacting our capacity to run these programs. If you must cancel, please let us know if you need a refund or if you are able to help us offer affordable programs for the public by donating your registration fee. (This is one way we can all subsidize programs in this changing economic climate and ensure these programs are available on a sliding scale.)     <p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> <p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples. </div></div><div> </div>

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Learn About Lost Lagoon (July 14, 2022)

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