Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Member Ticket

Ticket at $15 Level

Ticket at $20 Level

Ticket at $25 Level

<p style='margin: 0px; padding: 10px 0px 0px; color: rgb(111, 114, 135); font-size: 16px; line-height: 1.5rem; font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Photo:&nbsp; Mark White<p style='margin: 0px; padding: 10px 0px 0px; color: rgb(111, 114, 135); font-size: 16px; line-height: 1.5rem; font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: center; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>IN-PERSON WALKShake a tail feather and flap on over to our in-person bird observation and appreciation walk, Birds of a Feather! &nbsp;This August edition will feature bird photographer and enthusiast <a href="https://www.instagram.com/fylegend21/">Frank Lin</a>, whom you may know from many of our online programs about birds found in Stanley Park. &nbsp;Join Frank for a stroll around Lost Lagoon or perhaps Beaver Lake to look for the Park&rsquo;s feathered friends and learn more about them along the way. Don&rsquo;t forget your binoculars!&nbsp;&nbsp;This program will follow approved COVID protocols, and attendees must respect these protocols in order to participate in the program. &nbsp;All participants must pre-register &ndash; NO DROP-INS ALLOWED. &nbsp;To make everyone comfortable, we will encourage distancing and will be keeping numbers low to accommodate this. &nbsp;This means slightly more expensive ticket prices for this program &ndash; but we hope to be able to return to our pre-COVID ticket prices in the future.&nbsp; This program will meet at the Nature House on Lost Lagoon (located underneath the Lost Lagoon viewing platform near the intersection of Alberni and Chilco Streets). &nbsp;Please try to arrive at least 15 minutes in advance of the program.&nbsp;*By purchasing a ticket, you are confirming you have read, understood, and agree to follow all COVID-19 protocols found&nbsp;<a href="https://drive.google.com/file/d/19W1tnTPfrYN_UUJaXZz_l1Ozhvd7Mh3d/view?usp=sharing">here</a>. &nbsp;Participants must include a telephone number and email address for contact tracing. &nbsp;**All participants must pre-register for this program &ndash; NO DROP-INS ARE ALLOWED. &nbsp;***This program is weather dependent. &nbsp;Please check your email 12 hours before the program date/time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain or extreme heat.&nbsp;****Program full or you can&#39;t attend this day/time? &nbsp;<a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform?usp=sf_link">Sign up here to be notified if this program runs again in the future! &nbsp;</a> <p style='margin: 0px; padding: 10px 0px 0px; color: rgb(111, 114, 135); font-size: 16px; line-height: 1.5rem; font-family: "Neue Plak", -apple-system, BlinkMacSystemFont, Roboto, "Helvetica Neue", Helvetica, Tahoma, Arial, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.5px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷmə&theta;kwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.

Hello Prénom Nom, Thank you for registering for a program with the Stanley Park Ecology Society!&nbsp;Please arrive at the Nature House on Lost Lagoon&nbsp;(located underneath the Lost Lagoon viewing platform near the intersection of Alberni and Chilco Streets) least 15 minutes before the program is scheduled to start. &nbsp;No need to print off your ticket.If you are feeling ill on the day of the program, do not attend and please contact Megan at publiced@stanleyparkecology.ca. &nbsp;Refunds will be issued in the event of illness. &nbsp;Be sure to check your email at least 12 hours before the program to make sure there have been no weather related cancellations.&nbsp;If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" rel="noopener noreferrer" target="_blank">HERE</a>.We look forward to seeing you in the Park! Take care,Megan

<p style="margin:0px;padding:10px 0px 0px;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Photo:  Mark White<p style="margin:0px;padding:10px 0px 0px;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:center;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">IN-PERSON WALKShake a tail feather and flap on over to our in-person bird observation and appreciation walk, Birds of a Feather!  This August edition will feature bird photographer and enthusiast <a href="https://www.instagram.com/fylegend21/">Frank Lin</a>, whom you may know from many of our online programs about birds found in Stanley Park.  Join Frank for a stroll around Lost Lagoon or perhaps Beaver Lake to look for the Park’s feathered friends and learn more about them along the way. Don’t forget your binoculars!  This program will follow approved COVID protocols, and attendees must respect these protocols in order to participate in the program.  All participants must pre-register – NO DROP-INS ALLOWED.  To make everyone comfortable, we will encourage distancing and will be keeping numbers low to accommodate this.  This means slightly more expensive ticket prices for this program – but we hope to be able to return to our pre-COVID ticket prices in the future.  This program will meet at the Nature House on Lost Lagoon (located underneath the Lost Lagoon viewing platform near the intersection of Alberni and Chilco Streets).  Please try to arrive at least 15 minutes in advance of the program. *By purchasing a ticket, you are confirming you have read, understood, and agree to follow all COVID-19 protocols found <a href="https://drive.google.com/file/d/19W1tnTPfrYN_UUJaXZz_l1Ozhvd7Mh3d/view?usp=sharing">here</a>.  Participants must include a telephone number and email address for contact tracing.  **All participants must pre-register for this program – NO DROP-INS ARE ALLOWED.  ***This program is weather dependent.  Please check your email 12 hours before the program date/time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain or extreme heat. ****Program full or you can't attend this day/time?  <a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform?usp=sf_link">Sign up here to be notified if this program runs again in the future!  </a> <p style="margin:0px;padding:10px 0px 0px;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.

Member Ticket

$10

Ticket at $15 Level

$15

Ticket at $20 Level

$20

Ticket at $25 Level

$25