Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

All Birding with Me programs are kindly sponsored by the Canadian Wildlife Service. This is a free program for members of the Cantonese speaking community.

Free ticket

Image: Liron Gertsman In-person Program Led by birders Vinci Au and Alison Kwan, this walk will introduce you to the birds found at Iona Beach Regional Park. See birds like Western sandpipers, Yellow-rumped warblers, and Red-winged blackbirds while meeting new people and sharing in the outdoors. This program will meet at Iona Beach Regional Park, Richmond, by the washrooms. Please try to arrive 15 minutes in advance of the program. Birding with Me is a part of the Vancouver Bird Celebration and organized collaboratively by Stanley Park Ecology Society and various partners from the <a href="https://pacificbirds.org/wp-content/uploads/2022/01/PBHJV-ImplementationPlan-jan14.pdf" target="_blank">Pacific Birds Habitat Joint Venture</a>, including the Canadian Wildlife Service and Birds Canada. <a href="https://vancouverbirdcelebration.ca/">Check out other free programs happening during the Vancouver Bird Celebration from</a> May 13 to May 31 to get excited about birds! About Your Bird Guides Alison Kwan: <span style="color:rgb(36, 36, 36);font-family:Calibri, sans-serif;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">“Hi everyone! My name is Alison. I’m a biologist at Diamond Head Consulting. I was born in Canada and my parents moved here from Hong Kong in the late 1980s. I’ve been interested in nature and wildlife ever since I was in elementary school. I feel extremely grateful to have the opportunity to work in this field, and to be able to guide you through this birding adventure! I hope that this event will help grow your interest in both birding and nature. I look forward to meeting all of you and sharing our interests in birds together. ” Vinci Au:  "Hi there! I'm Vinci (礎均), a researcher (基因研究員) at the University of British Columbia. My family moved from Hong Kong to Vancouver in the late 80's, and I've always had a deep connection to nature thanks to my grandfather. We used to go on trail walks near our home in Richmond, where he would point out the beautiful birds flying above and scurrying in the bushes. Those moments with him sparked my interest in birding.  Over the years, I've been lucky enough to connect with passionate conservationists, local birders and scientists through a non-profit called WildResearch. It's been an incredible learning experience, and I want to share that joy with others. I believe birding should be a community activity that everyone can enjoy together. So, I'm excited to introduce you to the amazing birds hiding right in front of us.  Join me on this journey of discovery as we uncover the wonders of avian life and deepen our connection to the natural world."  About “Birding with Me” Series Come Birding with Me and learn about our local birds on free, guided bird walks that celebrate diversity in bird and human communities. Inspired by the National Audubon Society’s Let’s Go Birding Together series, Birding with Me walks welcome in members of different communities led by experts of shared identity to explore birding together and meet new people. <a href="https://stanleyparkecology.ca/education/birding-with-me/">Check out the Birding with Me webpage for all events.</a> Program Details      Accessibility notes: This program requires moving at a moderate pace with moderate inclines on some uneven surfaces (such as gravel and pavement) for up to 2 hours. If you have any questions about accessibility, please email Anna at <a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a>          This program will meet in front of the public washrooms at Iona Beach Regional Park. Please arrive 15 minutes early prior to the program.  (1) (2) (3) (4) (5)        (1) Registration required - NO DROP-INS ARE ALLOWED.  This program is free!       (2) Weather dependent - Please check your email 12 hours before the program date and time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain, or extreme heat.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for registering for Birding with Me: Cantonese Speakers with the Birding with Me 2023 series! This event is on June 10, 2023 (@9:30AM) at Iona Beach Regional Park, Richmond, by the washrooms. Please try to arrive 15 minutes in advance of the program. If you are feeling ill on the day of the program, do not attend and please contact Anna at publiced@stanleyparkecology.ca.   Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations.  We look forward to seeing you! Take care, Anna BondartchoukPublic Environmental Education CoordinatorStanley Park Ecology Society

Image: Liron Gertsman In-person Program Led by birders Vinci Au and Alison Kwan, this walk will introduce you to the birds found at Iona Beach Regional Park. See birds like Western sandpipers, Yellow-rumped warblers, and Red-winged blackbirds while meeting new people and sharing in the outdoors. This program will meet at Iona Beach Regional Park, Richmond, by the washrooms. Please try to arrive 15 minutes in advance of the program. Birding with Me is a part of the Vancouver Bird Celebration and organized collaboratively by Stanley Park Ecology Society and various partners from the <a href="https://pacificbirds.org/wp-content/uploads/2022/01/PBHJV-ImplementationPlan-jan14.pdf" target="_blank">Pacific Birds Habitat Joint Venture</a>, including the Canadian Wildlife Service and Birds Canada. <a href="https://vancouverbirdcelebration.ca/">Check out other free programs happening during the Vancouver Bird Celebration from</a> May 13 to May 31 to get excited about birds! About Your Bird Guides Alison Kwan: “Hi everyone! My name is Alison. I’m a biologist at Diamond Head Consulting. I was born in Canada and my parents moved here from Hong Kong in the late 1980s. I’ve been interested in nature and wildlife ever since I was in elementary school. I feel extremely grateful to have the opportunity to work in this field, and to be able to guide you through this birding adventure! I hope that this event will help grow your interest in both birding and nature. I look forward to meeting all of you and sharing our interests in birds together. ” Vinci Au:  "Hi there! I'm Vinci (礎均), a researcher (基因研究員) at the University of British Columbia. My family moved from Hong Kong to Vancouver in the late 80's, and I've always had a deep connection to nature thanks to my grandfather. We used to go on trail walks near our home in Richmond, where he would point out the beautiful birds flying above and scurrying in the bushes. Those moments with him sparked my interest in birding.  Over the years, I've been lucky enough to connect with passionate conservationists, local birders and scientists through a non-profit called WildResearch. It's been an incredible learning experience, and I want to share that joy with others. I believe birding should be a community activity that everyone can enjoy together. So, I'm excited to introduce you to the amazing birds hiding right in front of us.  Join me on this journey of discovery as we uncover the wonders of avian life and deepen our connection to the natural world."  About “Birding with Me” Series Come Birding with Me and learn about our local birds on free, guided bird walks that celebrate diversity in bird and human communities. Inspired by the National Audubon Society’s Let’s Go Birding Together series, Birding with Me walks welcome in members of different communities led by experts of shared identity to explore birding together and meet new people. <a href="https://stanleyparkecology.ca/education/birding-with-me/">Check out the Birding with Me webpage for all events.</a> Program Details      Accessibility notes: This program requires moving at a moderate pace with moderate inclines on some uneven surfaces (such as gravel and pavement) for up to 2 hours. If you have any questions about accessibility, please email Anna at <a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a>          This program will meet in front of the public washrooms at Iona Beach Regional Park. Please arrive 15 minutes early prior to the program.  (1) (2) (3) (4) (5)        (1) Registration required - NO DROP-INS ARE ALLOWED.  This program is free!       (2) Weather dependent - Please check your email 12 hours before the program date and time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain, or extreme heat.

Birding with Me: Welcoming Cantonese Speakers (June 10, 2023)

900 Ferguson Rd

Free ticket

Free