Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Reduced price for those with financial barriers

Reduced

Standard

Fee covers costs and contributes to future public programming

Supportive

Fee covers costs and covers the ticket of someone with financial barriers

Pay-it-Forward

<p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit;">Pr&eacute;nom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit;">Nom</span>,</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Thank you for registering for <strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Birds and Brews</strong> with the Stanley Park Ecology Society!&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">This event is on<strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;May 24,</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;2025</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;(@11:30AM).&nbsp;</strong>Please arrive at the<strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;Nature House on Lost Lagoon</strong> (below the viewing platform on the corner of Chilco and Alberni). This program will<strong fr-original-style="">&nbsp;end at Stanley Park Brewing, </strong>with a reservation at 1:00 pm. Please arrive 5 minutes before the program is scheduled to sign in. &nbsp;No need to print off your ticket.</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><em fr-original-style="">Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations</em>.&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a fr-original-style="" href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">HERE</strong></a>.</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">We look forward to having you in the Park!</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Take care,</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Julia</p>

<div><div><div><div><div><div><div><div><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><span><em>Photo: Frank Lin</em></span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><span><br /></span></p></div></div></div></div></div><div><div><div><div><div><div><div><div><div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><span><span>IN-PERSON PROGRAM    </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span> </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Join us for a walk to the heron colony, where we'll learn all about the herons who nest in what we call "Stanley Park" and get updates about the rookery so far this season.</span></span><span><span> In May, the herons typically spend a lot of time coming and going from the nests to care for their </span><span>young, and</span><span> should be quite active as we venture around Lost Lagoon and to their nests. The walk will end with a drink at Stanley Park Brewing for lunchtime. Tickets include one can* of a </span><span>limited edition</span><span> beer collaboration from Stanley Park Brewing that supports Stanley Park Ecology's ongoing conservation and monitoring efforts of the heron colony</span></span><span><span>. This event is part of the Greater Vancouver Bird Celebration!</span></span></p><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><br /></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><span><span>ABOUT THE GREATER VANCOUVER BIRD CELEBRATION</span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Get more familiar with the birds around us during the Greater Vancouver Bird Celebration! Organized by a collection of non-profits, artists, and other institutions, the Celebration is a two-week series of events to appreciate the bird species of Greater Vancouver. Events are open to </span><span>all</span><span> and most are free, with programs including bird-related workshops, walks, talks, exhibitions, and lectures. Check out all the events here: </span></span><a href="https://vancouverbirdcelebration.ca/" target="_blank"><span><span>https://vancouverbirdcelebration.ca/</span></span></a><span><span> </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><span><span>PROGRAM DETAILS </span></span><span> </span></p><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><br /></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span><em>*P</em></span></span><span><span><em>articipants can choose to have a non-alcoholic beverage instead, let us know by answering the question in the ticket form.</em></span></span></p><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span><em>*T</em></span></span><span><span><em>icket does not cover additional food and drink purchases, but folks are welcome to stay and have lunch with the group reservation at Stanley Park Brewing past 1:30pm.</em></span></span></p><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><br /></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Accessibility notes:</span></span><span><span> This program requires moving at a moderate pace with moderate inclines on some uneven surfaces (such as gravel and pavement) on the way to the heron colony. Once there, we will not move around much. If you have any questions about accessibility, please email </span></span><a href="mailto:publiced@stanleyparkecology.ca" target="_blank"><span><span>publiced@stanleyparkecology.ca</span></span></a><span><span>      </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>This program will </span></span><span><span>meet at the Nature House on Lost Lagoon </span></span><span><span>(below the viewing platform on the corner of </span><span>Chilco</span><span> and Alberni) </span><span>and </span></span><span><span>end at Stanley Park Brewing Company</span></span><span><span>. Please arrive 5 minutes early to sign in. </span></span><span><span>  </span></span></p></div><div><br /></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><br /></p><div><div><p style="text-align:center;line-height:1.5"><span><em>Terms and Conditions</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(1) Registration required - NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale – reduced fees are available for those with financial barriers. </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(</em></span><span><em>2)  Cancellation policy </em></span><span><em> </em></span><span><em>- We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing </em></span><span><em><a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a></em></span><span><em>. You may also choose to support our public education programming by donating your registration fee. </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(3) Weather – Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. If the program cannot be rescheduled, refunds will be offered with a 20% administration fee or you may choose to transfer your ticket to another program of the same value.  </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(4) Program Availability – Program full or you cannot attend this day or time?   Sign up </em></span><span><em><a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform" target="_blank">here</a></em></span><span><em> to be notified when the program runs in the future. We also have a monthly events newsletter that you can subscribe to </em></span><span><em><a href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" target="_blank">here</a></em></span><span><em>.</em></span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>          </span></span><span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><em>The land on which we gather is the traditional, ancestral, and unceded territory of the Musqueam (xʷməθkʷəy̓əm), Squamish (Skwxwú7mesh), and Tsleil-Waututh (səlilwətaɬ) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it "Stanley Park".</em></span></p></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><br /></div></div></div></div></div></div></div>

Reduced

$18

Standard

$24

Supportive

$30

Pay-it-Forward

$36

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