Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Reduced price for those with financial barriers. Our Members are also welcome to choose this option.</span></p>

Reduced

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Fee covers basic program delivery costs</span></p>

Standard

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Fee covers costs and contributes to future public programming</span></p>

Supportive

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Fee covers costs and covers the ticket of someone with financial barriers</span></p>

Pay-it-Forward

<p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style="" style="box-sizing: inherit;">Pr&eacute;nom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style="" style="box-sizing: inherit;">Nom</span>,</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">Thank you for registering for <strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Birds of a Feather: Winter Waterbirds&nbsp;</strong>with Stanley Park Ecology!&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">This event is on<strong fr-original-style="">&nbsp;Sunday, December 21&nbsp;</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">(9:30 am - 11:00 am).&nbsp;</strong>Please arrive at the<strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;Nature House on Lost Lagoon</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;</strong>(located near the intersection of Alberni and Chilco Street, under the viewing platform overlooking the Lagoon). Please arrive 10 minutes before the program is scheduled to sign in. <strong fr-original-style="">&nbsp;</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">No need to print off your ticket.</strong>&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><em fr-original-style="">Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations</em>.&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">HERE</strong></a>.</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">We look forward to seeing you in the Park!</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">Take care,</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;">Julia</p>

<div><div><div><div><div><div><div><div><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><span><em>Photo: Liron Gertsman</em></span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><br /></p></div></div></div></div></div><div><div><div><div><div><div><div><div><div><div><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:center">IN-PERSON PROGRAM</p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:left"><span>The waters of Stanley Park are alive with quacks, chirps, preening, and an occasional ruffled feather. Curious about this cold but bird-filled season? Join us for our monthly birding program, Birds of a Feather! This month, local birder Kris takes us on a relaxed, interpretive outing to explore seasonal and year-round feathered residents -- with a focus on the charming winter waterbirds. No birding knowledge or experience necessary, just bring your curiosity and enjoy nature with each other! </span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:left"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:center;line-height:1.5">LEADER BIO</p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:left;line-height:1.5"><span>Kris Cu grew up in the bustling city of Manila, the Philippines and loved watching the Pied Fantails forage around his neighbour’s garden. Upon moving to Canada, Kris completed a Biological Sciences degree from Simon Fraser University and is now the Digital Media &amp; Outreach Specialist for Birds Canada. In his spare time, Kris is also a wildlife photographer, birding guide and overall nature enthusiast!</span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;text-align:center;line-height:1.5"><span><br /></span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><span><span>PROGRAM DETAILS</span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Accessibility notes:</span></span><span><span> This program will move at a slow to moderate pace with gentle  inclines on some uneven surfaces (such as packed gravel and pavement) for up to 1.5 hours, mostly on flat terrain around Lost Lagoon (packed gravel) or possibly to the seawall (paved). </span></span><span><span>If you have any questions about accessibility, please email Julia at <a href="mailto:publiced@stanleyparkecology.ca">publiced@stanleyparkecology.ca</a>      </span></span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>This program will </span></span><span><span>meet at the Nature House on Lost Lagoon</span></span><span><span> (located near the intersection of Alberni and Chilco Street, under the viewing platform facing the Lagoon). Please arrive 5-10 minutes early to sign in.   </span></span></p></div></div><div><span><br /></span></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><p style="text-align:center;line-height:1.5"><span><em>Terms and Conditions</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(1) Registration required - NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale – reduced fees are available for those with financial barriers. </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(</em></span><span><em>2)  Cancellation policy </em></span><span><em> </em></span><span><em>- We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing </em></span><span><em><a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a></em></span><span><em>. You may also choose to support our public education programming by donating your registration fee. </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(3) Weather – Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. If the program cannot be rescheduled, refunds will be offered with a 20% administration fee or you may choose to transfer your ticket to another program of the same value.  </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(4) Program Availability – Program full? Sign up </em></span><span><em><a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform" target="_blank">here</a></em></span><span><em> to be notified if a spot opens up. We also have a monthly events newsletter that you can subscribe to </em></span><span><em><a href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" target="_blank">here</a></em></span><span><em>.</em></span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>          </span></span><span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><em>The land on which we gather is the traditional, ancestral, and unceded territory of the Musqueam (xʷməθkʷəy̓əm), Squamish (Skwxwú7mesh), and Tsleil-Waututh (səlilwətaɬ) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it "Stanley Park".</em></span></p></div></div><div><span><br /></span></div></div></div></div></div></div></div></div>

Birds of a Feather: Winter Waterbirds (December 21, 9:30 - 11:00 am)

712 Lost Lagoon Path

Reduced

$12

Standard

$18

Supportive

$24

Pay-it-Forward

$30

Add a donation for Stanley Park Ecology Society