Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Free

<div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);box-sizing:inherit;width:100%"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);box-sizing:inherit;width:100%"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="box-sizing:inherit;color:rgb(0, 0, 0);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;width:592.26px"><div style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);box-sizing:inherit;width:100%"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);box-sizing:inherit;width:100%"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;clear:both;cursor:text;overflow:visible;position:relative;direction:ltr;color:rgb(0, 0, 0);font-family:&quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;clear:both;cursor:text;overflow:visible;position:relative;direction:ltr;color:rgb(0, 0, 0);font-family:&quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><div style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;clear:both;cursor:text;overflow:visible;position:relative;direction:ltr;color:rgb(0, 0, 0);font-family:&quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><p style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px -2px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit"><span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 11pt; line-height: 20.925px; font-family: &quot;Calibri Light&quot;, &quot;Calibri Light_EmbeddedFont&quot;, &quot;Calibri Light_MSFontService&quot;, sans-serif;" style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;font-size:11pt;line-height:20.925px;font-family:&quot;Calibri Light&quot;, &quot;Calibri Light_EmbeddedFont&quot;, &quot;Calibri Light_MSFontService&quot;, sans-serif;font-variant-ligatures:none !important;box-sizing:inherit"><span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;box-sizing:inherit">Photo: Marisa Bischoff</span></span></p></div></div></div></div></div></div></div></div></div></div><div style="box-sizing:inherit;color:rgb(0, 0, 0);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr"><div style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;clear:both;cursor:text;overflow:visible;position:relative;direction:ltr;color:rgb(0, 0, 0);font-family:&quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"><p style="text-align:center"><span fr-original-style="font-size: 14px;" style="font-size:14px;box-sizing:inherit">FREE EVENT</span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px;box-sizing:inherit">It's World Oceans Day and we're here to celebrate by inviting everyone to explore the beaches of Stanley Park to survey our resident marine organisms! Join Stanley Park Ecology Society on the sand to get up-close and personal with the crabs, mussels, seaweeds, sea stars, and everyone else who calls the beach home. We will upload our observations to the app iNaturalist, a great community science resource where participants can get feedback from other app users about the identity of the species that get added to the BioBlitz project. We recommend you download the app ahead of time, as you can get support if needed during the event about how to navigate iNaturalist. </span></p><p style="text-align:center"><br /></p><p style="text-align:center"><span fr-original-style="font-size: 14px;" style="font-size:14px;box-sizing:inherit">PROGRAM DETAILS </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px;box-sizing:inherit"><em>This event will run from 12:00 noon to 3:00 pm. This is a free event! Please register through this event page so you can receive updates and reminders about the program.</em></span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px;box-sizing:inherit"><em><strong style="font-weight:700;box-sizing:inherit">Location</strong>: This event will take place along the Stanley Park Seawall near Lumberman's Arch and the Spray Park. See map location for exact details: https://maps.app.goo.gl/yzU4AVhBGrwgFyFbA</em></span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit"><em>Accessibility notes:</em></strong><em> Accessing the beach may require going down a paved ramp from the seawall that can be a bit steep and slippery if wet. The sandy intertidal area exposed at low tide can have slippery rocks in some areas. If you have any questions about accessibility, please email Julia at publiced@stanleyparkecology.ca       </em> </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px;box-sizing:inherit"><em>          </em> </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px;box-sizing:inherit"><em>We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.    </em> </span></p></div></div></div></div></div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><br /></div></div></div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><br /></div></div></div></div></div>

<p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom</span>,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Thank you for registering for<strong style="font-weight:700;box-sizing:inherit"> "Beach BioBlitz for World Oceans Day"</strong> the Stanley Park Ecology Society.</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">This program will meet <strong>along the seawall near Lumbermen's Arch and the Spray Park. </strong>We will be encouraging everyone to upload their observations to iNaturalist, so we recommend downloading the app ahead of time if you desire.</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">If you are feeling ill on the day of the program, do not attend and please contact Julia at publiced@stanleyparkecology.ca.  </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><em>Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations</em>. </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit"><strong style="font-weight:700;box-sizing:inherit">HERE</strong></a>.</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">We look forward to seeing you in the Park!</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Take care,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Julia</p>

<div><div><div><div><div><div><div><div><div><div><div><div><div><div><p style="-webkit-user-drag:none;margin:0px -2px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"><span><span>Photo: Marisa Bischoff</span></span></p></div></div></div></div></div></div></div></div></div></div><div><div><p style="text-align:center"><span>FREE EVENT</span></p><p><span>It's World Oceans Day and we're here to celebrate by inviting everyone to explore the beaches of Stanley Park to survey our resident marine organisms! Join Stanley Park Ecology Society on the sand to get up-close and personal with the crabs, mussels, seaweeds, sea stars, and everyone else who calls the beach home. We will upload our observations to the app iNaturalist, a great community science resource where participants can get feedback from other app users about the identity of the species that get added to the BioBlitz project. We recommend you download the app ahead of time, as you can get support if needed during the event about how to navigate iNaturalist. </span></p><p style="text-align:center"><br /></p><p style="text-align:center"><span>PROGRAM DETAILS </span></p><p><span><em>This event will run from 12:00 noon to 3:00 pm. This is a free event! Please register through this event page so you can receive updates and reminders about the program.</em></span></p><p><span><em><strong>Location</strong>: This event will take place along the Stanley Park Seawall near Lumberman's Arch and the Spray Park. See map location for exact details: https://maps.app.goo.gl/yzU4AVhBGrwgFyFbA</em></span></p><p><span><strong><em>Accessibility notes:</em></strong><em> Accessing the beach may require going down a paved ramp from the seawall that can be a bit steep and slippery if wet. The sandy intertidal area exposed at low tide can have slippery rocks in some areas. If you have any questions about accessibility, please email Julia at publiced@stanleyparkecology.ca       </em> </span></p><p><span><em>          </em> </span></p><p><span><em>We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.    </em> </span></p></div></div></div></div></div><div><div><div><div><div><div><br /></div></div></div><div><br /></div></div></div></div></div>

Add a donation for Stanley Park Ecology Society

Beach BioBlitz for World Oceans Day (June 8, 12:00 - 3:00 pm)

Vancouver

Free

Free