Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Member Ticket at $40 Level

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Ticket at $45 Level

Ticket at $50 Level

Ticket at $55 Level

Hello Prénom Nom, Thank you for registering for a program with the Stanley Park Ecology Society! This workshop is on January 15, 2021, from 12:00pm to 2:00pm (allow for extra time to finish weaving).Please arrive at the Stanley Park Pavilion&nbsp;(located near the Stanley Park #19 Bus Loop and Miniature Railway) least 15 minutes before the program is scheduled to start. &nbsp;No need to print off your ticket.If you are feeling ill on the day of the program, do not attend and please contact Anna at publiced@stanleyparkecology.ca. &nbsp;Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations.&nbsp;If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" rel="noopener noreferrer" target="_blank">HERE</a>.We look forward to seeing you in the Park! Take care,Anna

<p style="margin:0px;padding:10px 0px 0px;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Photo:  Dannie Piezas<div><div><p style="margin:0px 0px 0px 10px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px">IN-PERSON WORKSHOP   </div><div><p style="margin:0px 0px 0px 10px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Western red cedars stand as one of the oldest and most revered trees in the forests of Stanley Park. Join us as Contessa Brown Qmdmaxl of the Heiltsuk Nation shares the sacred place of cedar bark in North West Indigenous culture and guides us in some foundational weaving techniques.  Listen to stories about cedar and take home your very own cedar rope-twist or rose!  </div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">This program will meet at the Stanley Park Pavilion (located near the Stanley Park Bus Loop and Rose Garden). Please try to arrive at least 15 minutes in advance of the program.   </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Please plan to allow for extra time to finish your weaving, if needed. </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">    </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">*By purchasing a ticket, you are confirming you have read, understood, and agree to follow all COVID-19 protocols found <a href="https://drive.google.com/file/d/1ci1tz5FsHGadM1dXJtpe_Ady557p5cqi/view?usp=sharing" target="_blank">here</a>.  Participants must include a telephone number and email address for contact tracing.   <p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> <p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Masks are currently mandatory for BOTH inside and outdoor public programs.</div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">   </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">**All participants must pre-register for this program – NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale - you choose what you pay!    </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  *****Cancellation policy – We are accommodating refunds for cancellations due to illness to keep everyone healthy, but the number of recent cancellations is impacting our capacity to run these programs. If you must cancel, please let us know if you need a refund or if you are able to help us offer affordable programs for the public (we will continue to seek ways of subsidizing programs in this changing economic climate as well!)     </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">****Program full or you can't attend this day/time?  <a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform?usp=sf_link" target="_blank">Sign up here to be notified if this program runs again in the future!</a>     </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">    </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.     </div></div>

610 Pipeline Rd

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