Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Reduced price for those with financial barriers. Our Members are also welcome to choose this option.

Reduced

Standard

Fee covers costs and contributes to future public programming

Supportive

Fee covers costs and covers the ticket of someone with financial barriers

Pay-it-Forward

<p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style="" style="box-sizing: inherit;">Pr&eacute;nom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style="" style="box-sizing: inherit;">Nom</span>,</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Thank you for registering for <strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Get to Know a Trail: South Creek Trail</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;</strong>with Stanley Park Ecology!&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">This event is on <strong fr-original-style="">Saturday</strong>, <strong fr-original-style="">June 28 (10:30 am - 12:00 pm</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">).&nbsp;</strong>Please arrive at the the <strong fr-original-style="">Stanley Park Shakespeare Garden, under the white arches</strong> (located on the west side of Pipeline Road, close to the Rose Garden). Exact location here: <a fr-original-style="" href="https://maps.app.goo.gl/eGeJqy9uu9axck4b6" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://maps.app.goo.gl/eGeJqy9uu9axck4b6</a>&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Please arrive 5 minutes before the program is scheduled to sign in. &nbsp;No need to print off your ticket.</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><em fr-original-style="">Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations</em>.&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a fr-original-style="" href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">HERE</strong></a>.</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">We look forward to having you in the Park!</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Take care,</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;" style="box-sizing: inherit; width: 100%; margin: 0px; line-height: 1.5; color: rgb(0, 0, 0);">Julia</p>

<div><div><div><div><div><div><div><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Photo: Julia Taylor</span></span></p></div></div></div><div><div><br /></div></div><div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><span><span>IN-PERSON PROGRAM</span></span><span> </span></p><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><br /></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>How well do you know the trails of Stanley Park? </span><span>From the edges of the city,</span><span> to a foggy morning on Áx̱achu7 (Beaver Lake), to the eagles soaring above the forested trails of the </span><span>Park</span><span> – every season brings something new to </span><span>encounter</span><span> across diverse habitats. Join Stanley Park Ecology Educator Julia Taylor for a stroll down the lush South Creek Trail, learning about the trees towering above, the mossy carpet below, and the wildlife calling this forest home -- from woodpeckers to coyotes to little brown bats.</span></span></p></div><div><p style="-webkit-user-drag:none;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;line-height:1.5"><span><span>PROGRAM DETAILS</span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Accessibility notes</span><span>:</span></span><span><span> </span><span> This</span><span> program requires moving at a moderate pace with moderate inclines on some uneven surfaces, on mostly gravel paths from </span><span>the Stanley</span><span> Park Shakespeare Garden to Áx̱achu7 (Beaver Lake)</span><span>. If you have any questions or input about accessibility, please email </span></span><a href="mailto:publiced@stanleyparkecology.ca" target="_blank"><span><span>publiced@stanleyparkecology.ca</span></span></a><span><span>         </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>This program will </span></span><span><span>meet at the Stanley Park Shakespeare Garden, under the white arches</span></span><span><span> (</span><span>located</span><span> on the west side of Pipeline Road, close to the Rose Garden). </span></span><a href="http://goo.gl/maps/Xc7Wmiq5pkH7X7yM7" target="_blank"><span><span>Click </span><span>her</span><span>e to see the exact </span><span>location</span></span></a><span><span>. </span></span></p></div></div><p style="margin:0in;line-height:normal;box-sizing:inherit"><br /></p><div><div><div><div><div><p style="text-align:center;line-height:1.5"><span><em>Terms and Conditions</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(1) Registration required - NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale – reduced fees are available for those with financial barriers. </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(</em></span><span><em>2)  Cancellation policy </em></span><span><em> </em></span><span><em>- We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing </em></span><span><em><a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a></em></span><span><em>. You may also choose to support our public education programming by donating your registration fee. </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(3) Weather – Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. If the program cannot be rescheduled, refunds will be offered with a 20% administration fee or you may choose to transfer your ticket to another program of the same value.  </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(4) Program Availability – Program full or you cannot attend this day or time?   Sign up </em></span><span><em><a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform" target="_blank">here</a></em></span><span><em> to be notified when the program runs in the future. We also have a monthly events newsletter that you can subscribe to </em></span><span><em><a href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" target="_blank">here</a></em></span><span><em>.</em></span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>          </span></span><span> </span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><em>The land on which we gather is the traditional, ancestral, and unceded territory of the Musqueam (xʷməθkʷəy̓əm), Squamish (Skwxwú7mesh), and Tsleil-Waututh (səlilwətaɬ) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it "Stanley Park".</em></span></p></div></div></div></div></div><div><div><div><div><div><div><br /></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><br /></div></div></div><div><br /></div></div></div></div></div>

Get to Know a Trail: South Creek Trail (June 28, 10:30 am - 12:00 pm)

Reduced

$12

Standard

$18

Supportive

$24

Pay-it-Forward

$30

Add a donation for Stanley Park Ecology Society