Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Standard ticket fee.</span></p>

Standard

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Fee covers costs and contributes to future public programming.</span></p>

Supportive

<p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style="" style="box-sizing: inherit;">Pr&eacute;nom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style="" style="box-sizing: inherit;">Nom</span>,</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Thank you for registering for<strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">&nbsp;Intro to Bird Illustration: Online Workshop</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;</strong>with Stanley Park Ecology!&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">This event is on <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Thursday, May 14 (6:30 - 8:00 pm)</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;on Zoom.</strong> Please ensure you have Zoom downloaded in advance of the webinar.</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Zoom Link:</strong> <a fr-original-style="" href="https://us06web.zoom.us/j/88009440485?pwd=wAkRuNP1IssBotbVi5DX6AeWwlw8f3.1" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://us06web.zoom.us/j/88009440485?pwd=wAkRuNP1IssBotbVi5DX6AeWwlw8f3.1</a>&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Remember to have a <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">pencil and paper</strong> ready with you!</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">If you have any questions please contact Julia at publiced@stanleyparkecology.ca. &nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">HERE</strong></a>.</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">We look forward to seeing you online soon!</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Take care,</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Julia</p>

<div><div><div><div><div><div><div><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Art: Isabel Gasior</span></span></p><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><br /></span></p></div></div></div><div><div><p style="text-align:center;line-height:1.5"><span>ONLINE PROGRAM</span></p><p style="line-height:1.5">Join us for a hands-on virtual illustration workshop where you’ll learn to sketch an Anna's hummingbird, step by step! Led by environmental professional and artist Isabel Gasior, and perfect for beginners, this session will guide you through simple shapes, basic shading, and the key parts of a bird—like the beak, wings, and feathers. By the end, you’ll have your own bird sketch and a solid foundation in pencil drawing techniques. </p><p style="line-height:1.5"><br /></p><p style="line-height:1.5"><strong>Materials needed: Paper and pencil.</strong></p><p style="line-height:1.5"><br /></p><p style="line-height:1.5">This event is part of the <a href="https://vancouverbirdcelebration.ca/" target="_blank">Greater Vancouver Bird Celebration</a>! </p><p style="line-height:1.5"><br /></p><p style="text-align:center;line-height:1.5">LEADER BIO</p><p style="text-align:left;line-height:1.5">Isabel Gasior has been passionate about birding since 2013, when her studies sparked an interest in bird species. She spent five years working in invasive plant management, where she combined her plant identification skills with art to create scientific illustrations. Now working as an Environmental Coordinator, she continues to illustrate plants and wildlife in her spare time, using art to highlight the subtle details needed for species identification.</p><p style="text-align:center;line-height:1.5"><br /></p><p style="text-align:center;line-height:1.5">ABOUT THE GREATER VANCOUVER BIRD CELEBRATION </p><p style="line-height:1.5"><br /></p><p style="line-height:1.5">Get more familiar with the birds around us during the Greater Vancouver Bird Celebration! Organized by a collection of non-profits, artists, and other institutions, the Celebration is a two-week series of events to appreciate the bird species of Greater Vancouver. Events are open to all and many are free, with programs including bird-related workshops, walks, talks, exhibitions, and lectures. Check out all the events here: <a href="https://vancouverbirdcelebration.ca/" target="_blank">https://vancouverbirdcelebration.ca/</a>  </p><p style="text-align:center;line-height:1.5"><span><br /></span></p><p style="text-align:center;line-height:1.5"><span>PROGRAM DETAILS</span></p><p style="line-height:1.5"><span><em>(1) Tickets must be purchased in advance, and sales close 30 minutes before the start of the program or when full. </em> </span></p><p style="line-height:1.5"><span><em>(2) Program full? Sign up </em></span><span><a href="https://forms.gle/iJQtfxm1oAiMJYfq7" target="_blank"><em>here</em></a></span><span><em> to be notified if a spot opens up. We also have a monthly events newsletter that you can subscribe to </em></span><span><a href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" target="_blank"><em>here</em></a></span><span><em>.</em></span></p><p style="line-height:1.5"><span><em><span>(3) This program will <strong>take </strong><strong>place on Zoom</strong>, so please make sure you have Zoom downloaded well in advance of the webinar. A Zoom link can be found within your confirmation email and will also be sent the day before the start of the program. Only one ticket required per household.</span></em></span></p><p style="line-height:1.5"><span><em><span><em>(4) Cancellation policy </em><em> </em><em>– We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing </em><em><a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a></em><em>. You may also choose to support our public education programming by donating your registration fee. </em></span></em></span></p></div></div><div><br /></div><p style="line-height:1.5"><span><br /></span></p><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><em>The land on which we gather is the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it “Stanley Park”.</em></p></div><p style="margin:0in 0in 8pt;line-height:normal;text-align:center;box-sizing:inherit"><span><em><span> </span></em></span><span> </span></p></div></div></div><div><div><div><div><div><div><div><span><br /></span></div></div></div></div><div><span><br /></span></div></div></div></div></div>

Standard

$10

Supportive

$15

Add a donation for Stanley Park Ecology Society