Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Reduced price for those with financial barriers. Our Members are also welcome to choose this option.

Reduced

Standard

Fee covers costs and contributes to future public programming

Supportive

Fee covers costs and covers the ticket of someone with financial barriers

Pay-it-Forward

<div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);box-sizing:inherit;width:100%"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0);box-sizing:inherit;width:100%"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="box-sizing:inherit;color:rgb(0, 0, 0);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;width:592.26px"><div style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px"><span fr-original-style="box-sizing: inherit; margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-size: 14px; line-height: 18px;" style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;font-size:14px;line-height:18px"><span fr-original-style="box-sizing: inherit; margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-family: Roboto;" style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;font-family:Roboto">Photo: Julia Taylor; Graphic: Creative Commons</span></span></p></div></div></div><div style="box-sizing:inherit;color:rgb(0, 0, 0);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr"><p style="text-align:center"><span fr-original-style="font-size: 14px;" style="font-size:14px">IN-PERSON PROGRAM</span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">Explore your favourite neighbourhood with a twist! Join us for a walk through the West End to explore local stores where you can shop and eat sustainably while saving money. We will showcase zero waste and sustainable options in the West End/downtown. This is a ticketed volunteer-led event with all proceeds going to SPES and to participating stores and locations to pay for nominal expenses of the tour, ie. samples or products.</span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">At each stop, we will have a brief snapshot of the why and how of the business to understand better how they are contributing to decreasing food/clothing/packaging waste. At each store, we will chat to the owner, sample products and explore the zero-waste options, for example how container drop-off works.</span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">There will be snacks along the tour (included in your ticket fee) and we will receive discount vouchers at various stores. <strong style="font-weight:700;box-sizing:inherit">Bring a reusable cup and one or more small refillable containers to sample soap or similar products.</strong></span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">The itinerary will be: </span></p><ul><li style="font-size:14px;box-sizing:inherit">Refill Road (zero-waste refillery)  </li><li style="font-size:14px;box-sizing:inherit">Wild Life Thrift store (clothing reseller)  </li><li style="font-size:14px;box-sizing:inherit">The Only (clothing reseller)  </li><li style="font-size:14px;box-sizing:inherit">Cropthorne Farm (local organic farm - CSA box)  </li><li style="font-size:14px;box-sizing:inherit">Matchstick cafe (Reusables drop-off location) </li></ul><p style="text-align:center"><span fr-original-style="font-size: 14px;" style="font-size:14px">LEADER BIO</span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">Catarina lives in the West End and has been a happy long-term volunteer with SPES. She says that pulling ivy on a Saturday morning is the best after a long week of Zoom meetings! She is passionate about reducing waste through sharing and smart shopping. Among other things, she sits on the steering committee for the Share Reuse Repair Initiative.</span></p><p style="text-align:center"><span fr-original-style="font-size: 14px;" style="font-size:14px">PROGRAM DETAILS</span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px"><em><strong style="font-weight:700;box-sizing:inherit">Accessibility notes:</strong> This program requires moving at a moderate pace on the street and crossing busy roads. If you have any questions about accessibility, please email publiced@stanleyparkecology.ca     </em></span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px"><em>This program will meet at the <strong style="font-weight:700;box-sizing:inherit">entrance of the Wildlife Thrift Store on 1295 Granville Street </strong>(corner of Granville and Drake). Please arrive 5 minutes early to sign in.   (1) (2) (3) (4) (5)</em></span></p><p style="text-align:center"><span fr-original-style="font-size: 14px;" style="font-size:14px">Terms and Conditions </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">(1) Registration required - NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale – you choose what you pay!     </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">(2) Weather dependent - Please check your email 12 hours before the program date and time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain, or extreme heat.     </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">(3) Program Availability – Program full or you cannot attend this day?   Sign up here to be notified when the program runs in the future.       </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">(4)  Cancellation policy  - We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing <a href="mailto:publiced@stanleyparkecology.ca" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">publiced@stanleyparkecology.ca</a>. You may also choose to support our public education programming by donating your registration fee. </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">(5) We plan to take photos on the walk which will may used to promote similar activities in the future. We will have a photography consent form for participants to fill out if they are comfortable being included in photos.</span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px"> </span></p><p><span fr-original-style="font-size: 14px;" style="font-size:14px">We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship</span></p></div></div></div></div><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><div style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;overflow:visible;cursor:text;clear:both;position:relative;direction:ltr;color:rgb(0, 0, 0)"><br /></div></div></div></div></div>

<p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom</span>,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Thank you for registering for <strong style="font-weight:700;box-sizing:inherit">Zero Waste Walk - West End (June 22, 11:30 am - 2:00 pm)</strong><strong style="font-weight:700;box-sizing:inherit"> </strong>with the Stanley Park Ecology Society! </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">This program will meet at the<strong style="font-weight:700;box-sizing:inherit"> entrance of the Wildlife Thrift Store on 1295 Granville Street</strong> (corner of Granville and Drake). Please arrive 5 minutes early to sign in.  </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">If you are feeling ill on the day of the program, do not attend and please contact Julia at publiced@stanleyparkecology.ca.  </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><em>Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations</em>. </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank"><strong style="font-weight:700;box-sizing:inherit">HERE</strong></a>.</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">We look forward to seeing you in the Park!</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Take care,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Julia</p>

<div><div><div><div><div><div><div><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Photo: Julia Taylor; Graphic: Creative Commons</span></span></p></div></div></div><div><p style="text-align:center"><span>IN-PERSON PROGRAM</span></p><p><span>Explore your favourite neighbourhood with a twist! Join us for a walk through the West End to explore local stores where you can shop and eat sustainably while saving money. We will showcase zero waste and sustainable options in the West End/downtown. This is a ticketed volunteer-led event with all proceeds going to SPES and to participating stores and locations to pay for nominal expenses of the tour, ie. samples or products.</span></p><p><span>At each stop, we will have a brief snapshot of the why and how of the business to understand better how they are contributing to decreasing food/clothing/packaging waste. At each store, we will chat to the owner, sample products and explore the zero-waste options, for example how container drop-off works.</span></p><p><span>There will be snacks along the tour (included in your ticket fee) and we will receive discount vouchers at various stores. <strong>Bring a reusable cup and one or more small refillable containers to sample soap or similar products.</strong></span></p><p><span>The itinerary will be: </span></p><ul><li>Refill Road (zero-waste refillery)  </li><li>Wild Life Thrift store (clothing reseller)  </li><li>The Only (clothing reseller)  </li><li>Cropthorne Farm (local organic farm - CSA box)  </li><li>Matchstick cafe (Reusables drop-off location) </li></ul><p style="text-align:center"><span>LEADER BIO</span></p><p><span>Catarina lives in the West End and has been a happy long-term volunteer with SPES. She says that pulling ivy on a Saturday morning is the best after a long week of Zoom meetings! She is passionate about reducing waste through sharing and smart shopping. Among other things, she sits on the steering committee for the Share Reuse Repair Initiative.</span></p><p style="text-align:center"><span>PROGRAM DETAILS</span></p><p><span><em><strong>Accessibility notes:</strong> This program requires moving at a moderate pace on the street and crossing busy roads. If you have any questions about accessibility, please email publiced@stanleyparkecology.ca     </em></span></p><p><span><em>This program will meet at the <strong>entrance of the Wildlife Thrift Store on 1295 Granville Street </strong>(corner of Granville and Drake). Please arrive 5 minutes early to sign in.   (1) (2) (3) (4) (5)</em></span></p><p style="text-align:center"><span>Terms and Conditions </span></p><p><span>(1) Registration required - NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale – you choose what you pay!     </span></p><p><span>(2) Weather dependent - Please check your email 12 hours before the program date and time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain, or extreme heat.     </span></p><p><span>(3) Program Availability – Program full or you cannot attend this day?   Sign up here to be notified when the program runs in the future.       </span></p><p><span>(4)  Cancellation policy  - We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing <a href="mailto:publiced@stanleyparkecology.ca">publiced@stanleyparkecology.ca</a>. You may also choose to support our public education programming by donating your registration fee. </span></p><p><span>(5) We plan to take photos on the walk which will may used to promote similar activities in the future. We will have a photography consent form for participants to fill out if they are comfortable being included in photos.</span></p><p><span> </span></p><p><span>We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship</span></p></div></div></div></div><div><div><div><div><br /></div></div></div></div></div>

Stanley Park Ecology Society

Add a donation for Stanley Park Ecology Society

Zero Waste Walk - West End (June 22, 11:30 am - 2:00 pm)

Reduced

$18

Standard

$24

Supportive

$30

Pay-it-Forward

$36