Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Tickets are on a sliding scale from $5-$20...you pick what you'd like to pay!

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Ticket at $20 Level

Hello Prénom Nom, Thank you for registering for a program with the Stanley Park Ecology Society!&nbsp;Please arrive at the&nbsp;<span data-contrast="none" lang="EN-CA" style='margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(64, 64, 64); font-size: 11pt; font-style: italic; line-height: 19.425px; font-family: "Open Sans"; font-variant-ligatures: none !important;'>Stanley Park Bus Loop<span data-contrast="none" lang="EN-CA" style="margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(64, 64, 64); font-size: 11pt; font-style: italic; line-height: 19.425px; font-variant-ligatures: none !important;">&nbsp;(<span data-contrast="none" lang="EN-CA" style='margin: 0px; padding: 0px; user-select: text; -webkit-user-drag: none; -webkit-tap-highlight-color: transparent; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; color: rgb(64, 64, 64); font-size: 11pt; font-style: italic; line-height: 19.425px; font-family: "Open Sans"; font-variant-ligatures: none !important;'>located between the Stanley Park Railway and the Stanley Park Dining Pavilion)&nbsp; least 15 minutes before the program is scheduled to start. &nbsp;No need to print off your ticket.If you are feeling ill on the day of the program, do not attend and please contact Megan at publiced@stanleyparkecology.ca. &nbsp;Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations.&nbsp;If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" rel="noopener noreferrer" target="_blank">HERE</a>.We look forward to seeing you in the Park! Take care,Anna

<p style="margin:0px;padding:10px 0px 0px;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Photo:  SPES<p style="margin:0px;padding:10px 0px 0px;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <div><p style="margin:0px 0px 0px 10px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px">IN-PERSON KIDS AND FAMILY EDUCATIONAL RESTORATION  <p style="margin:0px 0px 0px 10px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 10px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Spread the word – invasive plants are here and we can help keep them at bay!  Did you know that many introduced plants out-compete native species and threaten biodiversity? Join SPES educators to learn how to identify invasive ivy, Himalayan blackberry, and … (other plant we’ll see at this time of year)! Find out answers to questions like “what exactly is an invasive species?” and “why are they harmful to Stanley Park?” Through games, exploring and pulling out ivy, we’ll soon be experts on these introduced invaders! <p style="margin:0px 0px 0px 10px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 10px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px">ABOUT CRITTER CLUB <p style="margin:0px 0px 0px 10px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Do you know any children captivated by creatures? Good news! In-person Critter Clubs will run on a monthly basis from November ‘till March. Our Critter Club online series is also a great place for kids to connect with each other and their local ecology. Check out our online Critter Club series <a href="https://app.simplyk.io/en/ticketing/cbf750d7-cbb7-4294-9a0f-020e8a28d06a">here</a>.<p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Critter Club offers young minds a place to grow their curiosity, meet other like-minded children, and have fun!     <p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">We welcome youth outside the suggested age range (younger participants should be accompanied by an adult to help with tech support) but programming will be designed for 9–13-year-olds.    <p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> <p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">This program will meet at the Stanley Park Bus Loop (located between the Stanley Park Railway and the Stanley Park Dining Pavilion).  Please try to arrive at least 15 minutes in advance of the program.  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">*By purchasing a ticket, you are confirming you have read, understood, and agree to follow all COVID-19 protocols found <a href="https://drive.google.com/file/d/1ci1tz5FsHGadM1dXJtpe_Ady557p5cqi/view?usp=sharing" target="_blank">here</a>.  Participants must include a telephone number and email address for contact tracing. </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">*Tickets must be purchased in advance. Fees for this program are based on a sliding scale, to keep them accessible to more people - you choose what you can afford! As a non-profit that subsidizes our programs for increased accessibility, your contributions make a huge difference in being able to offer our services for the years to come. Thank you for your support!  If you are unable to afford the price, please contact us at <a href="mailto:school@stanleyparkecology.ca?subject=Critter%20Club" target="_blank">school@stanleyparkecology.ca </a>  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">***This program is weather dependent.  Please check your email 12 hours before the program date/time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain or extreme heat.    </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">****Program full or you can't attend this day/time?  <a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform?usp=sf_link" target="_blank">Sign up here to be notified if this program runs again in the future!</a>    </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">*****Cancellation policy – We are aiming to be accommodating for refunds due to sickness to keep everyone healthy, but the number of recent cancellations is impacting our capacity to run these programs. If you must cancel, please let us know if you need a refund or if you are able to help us offer affordable programs for the public (we will continue to seek ways of subsidizing programs in this changing economic climate as well!)    </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Please contact us at <a href="mailto:school@stanleyparkecology.ca" target="_blank">school@stanleyparkecology.ca</a> or 604-257-6908 ext:103 for more details about the online Critter Club series. </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.  </div>

Stanley Park Ecology Society

Critter Club: Introduced Invaders

610 Pipeline Rd

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