Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

We are proud to include this program as part of Vancouver Bird Celebration! This event is free (maximum 2 tickets per person), but please consider including a donation that will go towards more walks, workshops and webinars for our community!

Free Ticket

Hello Prénom Nom, Thank you for registering for Birding with Me: Welcoming Women and Femmes with the Stanley Park Ecology Society!  This event is on May 28, 2022 (@8:30AM). Please arrive at the Queen Elizabeth Park (at the corner of Ontario St & E 33rd Ave). Please arrive 15 minutes before the program is scheduled to start.  No need to print off your ticket. If you are feeling ill on the day of the program, do not attend and please contact Anna at publiced@stanleyparkecology.ca.   Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations.  If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" target="_blank">HERE</a>. We look forward to seeing you in the Park! Take care,Anna

Photo: Liron Gertsman<div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> <div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px">IN-PERSON PROGRAM <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"> </div><div>This event is offered to marginalized genders including women, women-identifying individuals, and non-binary and gender non-conforming people who are comfortable in a space that centers the experiences of women. Led by species-at-risk biologist Kimberly Dohms, this walk will introduce you to the birds found at Queen Elizabeth Park, territory of the səl̓ilwətaɁɬ təməxʷ, Skwxwú7mesh-ulh, S’ólh, and šxʷməθkʷəy̓əmaɁɬ Peoples. See birds like Anna’s hummingbirds, northern flickers, and red-breasted nuthatches while meeting new people and sharing in the outdoors.This program will meet at at the corner of Ontario St and 33rd Ave. Click here to view the exact location on Google Maps. Please try to arrive at least 15 minutes in advance of the program.</div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">We are proud to include this program in our Vancouver Bird Celebration events. Check out our other free events from May 14 to May 31 and get excited about birds with us! <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">About your Bird Guide: Kimberly Dohms<p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">“Hello! My name is Kim (she/they) and I’m currently a species-at-risk biologist at the Canadian Wildlife Service and a co-founder of the newly hatched Vancouver chapter of the Feminist Bird Club. My family’s settler roots are on the Canadian Prairies, but the rest of me migrated here to (so-called) Vancouver in 2013. I’ve been passionate about nature since I was a child, which led me to my chosen bird-focused career. Along the way, I’ve encountered a lot of direct and indirect misogyny as a woman and femme-presenting human; unfortunately, birdwatching hasn’t been immune to that. Consider joining me if you’ve shared those experiences or just want to be on a bird walk with other women and femmes, no matter your birding level!”<p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"> <p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">Accessibility Information-The path of this walk can be modified for wheel chair or other mobility aids to the extent that paths around Queen Elizabeth Park allow. Unfortunately, ASL interpretation is not available.-Please consider reducing or not using any scents on yourself prior to and for the duration of this walk (recognizing that there is a chance that other members of the public in the park might not be following the same guidelines).-Please respect physical distancing and consider bringing a mask.-No prior birdwatching experience is required for this walk.If you have any questions about accessibility, please email Anna at <a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a>.   </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">  </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">***This program is weather dependent.  Please check your email 12 hours before the program date/time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain or extreme heat. Please dress appropriately for the weather. </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">    </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">****Program full or you can't attend this day/time?  <a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform?usp=sf_link" target="_blank">Sign up here to be notified if this program runs again in the future!</a>         </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">       </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">*****Cancellation policy – We are accommodating refunds for cancellations due to illness to keep everyone healthy, but the number of recent cancellations is impacting our capacity to run these programs. If you must cancel, please let us know if you need a refund or if you are able to help us offer affordable programs for the public (we will continue to seek ways of subsidizing programs in this changing economic climate as well!)         </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">       </div><div><p style="margin:0px 0px 0px 9px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px">We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, harvesting and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.      </div></div><div><div><div> </div></div></div>

Stanley Park Ecology Society

Birding with Me: Welcoming Women and Femmes (May 28, 2022)

Ontario St & E 33rd Ave

Add a donation for Stanley Park Ecology Society

Free Ticket

Free