Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

Reduced price for those with financial barriers

Reduced

Standard

Fee covers costs and contributes to future public programming

Supportive

Fee covers costs and covers the ticket of someone with financial barriers

Pay-it-Forward

<p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom</span>,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Thank you for registering for <strong style="font-weight:700;box-sizing:inherit">Cherry Blossoms of Stanley Park</strong> with the Stanley Park Ecology Society! </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">This event is on<strong style="font-weight:700;box-sizing:inherit"> April 27, </strong><strong style="font-weight:700;box-sizing:inherit">2024</strong><strong style="font-weight:700;box-sizing:inherit"> (@10:30AM). </strong>Please arrive at the <u>grove of Akebono cherry trees at the intersection of Alberni and Chilco (near 676 Chilco St)</u>. Please arrive 5 minutes before the program is scheduled to sign in.  <strong style="font-weight:700;box-sizing:inherit">No need to print off your ticket.</strong></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">If you are feeling ill on the day of the program, do not attend and please contact publiced@stanleyparkecology.ca.  </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><em>Be sure to check your email at least 12 hours before the program to make sure there have been no weather/park closure related cancellations</em>. </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" target="_blank"><strong style="font-weight:700;box-sizing:inherit">HERE</strong></a>.</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">We look forward to seeing you in the Park!</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Take care,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px">Julia</p>

<div><div><div><div><div><div><div><div><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"><span><em>Photo: Julia Taylor</em></span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit"><span><br /></span></p></div></div></div></div></div><div><div><div><div><div><div><div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"><span><span>IN-PERSON </span><span>PROGRAM</span></span></p></div><div><div><br /></div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Spring</span><span> is </span><span>here</span><span> and the blossoms are beautiful! For a few weeks each year, over 40,000 individual cherry trees brighten the city’s </span><span>neighbourhoods</span><span> with stunning bursts of pastel pink petals. While some try to catch the early blooms, there are many trees that show off a little later in the blossom season. Nina Shoroplova, </span><span>author</span><span> and photographer of Legacy of Trees: Purposeful Wandering in Vancouver's Stanley Park, is a Cherry Scout for the Vancouver Cherry Blossom Festival. Join Nina as she shares what she has learned about cherry trees, as well as where you can go to enjoy cherry blossoms in Stanley Park in the later spring season. </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"><span><span>EDUCATOR BIO</span></span></p></div><div><p style="-webkit-user-drag:none;margin:0px 0px 10.6667px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Nina</span><span> Shoroplova is an historian, researcher, photographer, and author. In 2020, she published Legacy of Trees: Purposeful Wandering in Vancouver’s Stanley Park, a touching and informative account of tree histories, plantings, and species in Stanley Park. As a graduate of the Master Gardeners Association of BC, Nina takes every opportunity to share what she has learned about her </span><span>favourite</span><span> plants: trees</span><span>.  </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"><span><span>PROGRAM DETAILS</span></span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>      </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Accessibility notes:</span></span><span><span> This program requires moving at a moderate pace with moderate inclines on some uneven surfaces (such as gravel, grass, and pavement) for up to 1.5 hours. If you have any questions about accessibility, please email </span></span><a href="mailto:publiced@stanleyparkecology.ca" target="_blank"><span><span>publiced@stanleyparkecology.ca</span></span></a><span><span>      </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>      </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>Meeting location and route:  </span></span><span><span><a href="https://maps.app.goo.gl/MxnQgrQtdd9WuVbr7" target="_blank"><u>meet at the grove of Akebono cherry trees at the </u></a></span></span><span><span><a href="https://maps.app.goo.gl/MxnQgrQtdd9WuVbr7" target="_blank"><u>intersection of Alberni and </u></a></span><span><a href="https://maps.app.goo.gl/MxnQgrQtdd9WuVbr7" target="_blank"><u>Chilco</u></a></span></span><span><span>; the walk will </span><span>proceed</span><span> through the Shakespeare Garden and end at the Japanese Canadian War </span><span>Memorial. </span></span><span><span><a href="https://maps.app.goo.gl/MxnQgrQtdd9WuVbr7" target="_blank">Click here</a></span></span><span><span> to open map meeting location: <a href="https://maps.app.goo.gl/MxnQgrQtdd9WuVbr7">https://maps.app.goo.gl/MxnQgrQtdd9WuVbr7</a> </span></span><span><span> </span><span> (</span><span>1) (2) (3) (4)  </span></span><span> </span></p></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"><br /></p><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"><br /></p><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"><span><span>Terms and Conditions</span></span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>(1) Registration required - NO DROP-INS ARE ALLOWED.  Fees for this program are based on a sliding scale - you choose what you pay!      </span></span><span><span> </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>(2) Weather dependent - Please check your email 12 hours before the program date and time to confirm it has not been cancelled due to inclement weather such as high winds, heavy rain, or extreme heat.        </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>        </span></span><span><span> </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>(3) Program Availability - Program full or you cannot attend this day or time?</span><span>   </span></span><a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform?usp=sf_link" target="_blank"><span><span>Sign up here to be notified when the program runs in the future.</span></span></a><span><span>       </span></span><span><span> </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>(4) Cancellation policy – We refund cancellations due to illness to keep everyone healthy, but the number of recent cancellations is </span><span>impacting</span><span> our </span><span>capacity</span><span> to run these programs. If you must cancel, please let us know if you need a refund or if you are able to help us offer affordable programs for the public by donating your registration fee. (This is one way we can all subsidize programs in this changing economic climate and ensure these programs are available on a sliding scale.)  </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>          </span></span><span><span> </span></span><span> </span></p></div><div><p style="-webkit-user-drag:none;margin:0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px"><span><span>We gratefully acknowledge that the land on which we gather and help steward is the unceded and traditional territories of the xʷməθkwəy̓əm (Musqueam), Skwxwú7mesh (Squamish) Nation, and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nation. Since time immemorial, Coast Salish peoples have lived reciprocally with the land, </span><span>harvesting</span><span> and cultivating foods and medicines and practicing ceremony. The abundance of these lands and waters, which enables us to live, work, and play here today, is a result of the past and on-going stewardship and advocacy of the Coast Salish peoples.    </span></span><span> </span></p></div></div></div></div></div></div></div></div>

Stanley Park Ecology Society

Cherry Blossoms of Stanley Park (April 27, 10:30 AM - 12:00 PM)

676 Chilco St

Add a donation for Stanley Park Ecology Society

Reduced

$12

Standard

$18

Supportive

$24

Pay-it-Forward

$30