Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Reduced price for those with financial barriers. Our Members are also welcome to choose this option.</span></p>

Reduced

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Fee covers basic program delivery costs</span></p>

Standard

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Fee covers costs and contributes to future public programming</span></p>

Supportive

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Fee covers costs and covers the ticket of someone with financial barriers</span></p>

Pay-it-Forward

<p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-style="" style="box-sizing: inherit;">Pr&eacute;nom</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style="" style="box-sizing: inherit;">Nom</span>,</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Thank you for registering for <strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">Heron Highlights Webinar</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">&nbsp;</strong>with the Stanley Park Ecology Society!&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">This event is on <strong fr-original-style="">Wednesday, November 26 (6:00&nbsp;</strong><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">- 7:00 pm) on Zoom.</strong> Please ensure you have Zoom downloaded in advance of the webinar.</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Zoom Link: <a fr-original-style="" href="https://us06web.zoom.us/j/89303593860?pwd=rI5eLpIlpmBDpFbH30Dyo4cEOWZhRP.1" rel="noopener noreferrer noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://us06web.zoom.us/j/89303593860?pwd=rI5eLpIlpmBDpFbH30Dyo4cEOWZhRP.1</a>&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">If you have any questions please contact Julia at publiced@stanleyparkecology.ca. &nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank"><strong fr-original-style="font-weight:700;box-sizing:inherit;" style="font-weight:700;box-sizing:inherit;">HERE</strong></a>.</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">We look forward to seeing you online soon!</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Take care,</p><p fr-original-style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91);" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;">Julia</p>

<div><div><div><div><div><div><div><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>Photo: Don Enright</span></span></p><p style="box-sizing:inherit;margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><br /></span></p></div></div></div><div><div><p style="text-align:center;line-height:1.5"><span>ONLINE PROGRAM</span></p><p style="line-height:1.5"><span>Charismatic and majestic, Pacific Great Blue Herons are some of the largest and most distinctive birds in North America. Through donors, stewardship, monitoring and education, Stanley Park Ecology helps support and sustain these incredible birds that have been nesting in Stanley Park for about 100 years! This time of year, the herons have left their nests and are heading to their nearby winter feeding grounds, and we can reflect on the summer they've all had. Learn about this unique urban colony with Urban Wildlife Programs Coordinator Rose Wilkin who will be discussing highlights from the 2025 heron season and exploring how this year compares to previous seasons here in the Park.</span></p><p style="text-align:center;line-height:1.5"><span><br /></span></p><p style="text-align:center;line-height:1.5"><span>PROGRAM DETAILS</span></p><p style="line-height:1.5"><span><em>*Tickets must be purchased in advance. Fees for this program are based on a sliding scale – you choose what you pay! Your contributions help us bring you more programs like this one! Ticket sales close 30 minutes before the start of the program. </em> </span></p><p style="line-height:1.5"><span><em><span>**This program will <strong>take </strong><strong>place on Zoom</strong>, so please make sure you have Zoom downloaded well in advance of the webinar. A Zoom link can be found within your confirmation email and will also be sent the day before the start of the program. Only one ticket required per household.</span></em></span></p><p style="line-height:1.5"><span><em><span><strong>***</strong><em><strong> Cancellation policy</strong> </em><em> </em><em>– We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing </em><em><a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a></em><em>. You may also choose to support our public education programming by donating your registration fee. </em></span></em></span></p></div></div><div><br /></div><p style="line-height:1.5"><span><br /></span></p><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><em><span>The land on which we gather is the traditional, ancestral, and unceded territory of the Musqueam (xʷməθkʷəy̓əm), Squamish (Skwxwú7mesh), and Tsleil-Waututh (səlilwətaɬ) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it "Stanley Park".</span></em></span></p></div><p style="margin:0in 0in 8pt;line-height:normal;text-align:center;box-sizing:inherit"><span><em><span> </span></em></span><span> </span></p></div></div></div><div><div><div><div><div><div><div><span><br /></span></div></div></div></div><div><span><br /></span></div></div></div></div></div>

Stanley Park Ecology Society

Heron Highlights Webinar (November 26, 6:00 - 7:00 pm)

Reduced

CA$10

Standard

CA$15

Supportive

CA$20

Pay-it-Forward

CA$25

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