Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Register ahead of time for a guaranteed spot and reduced fee.</span></p>

Pre-Registration Ticket

LXCL:<p class="lxcl-paragraph" dir="ltr"><span style="white-space: pre-wrap;">Ticket fee for drop-in registration (if capacity allows).</span></p>

Drop-In Ticket

<p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">First name</span>,</p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" id="isPasted" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">Thank you for registering for <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Twilight Tour: Beaver Lake is Awake</strong> with Stanley Park Ecology!&nbsp;</p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><span contenteditable="false" data-custom-variable="{{date-variable-01ad540c-e716-456b-8452-1062a9f730ad}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="color: rgb(42, 42, 196); overflow-wrap: anywhere; user-select: none; background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; margin: 0px; padding: 1px 8px; font-size: 11px; display: inline-block; box-sizing: inherit;">Date</span></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Meeting Location</strong>: Stanley Park Bus Loop &ndash; among the large Douglas-fir trees <a fr-original-style="" href="https://maps.app.goo.gl/R9kd1Qhm1dWqUPAy9" rel="noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://maps.app.goo.gl/R9kd1Qhm1dWqUPAy9</a></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;">Notes</strong>:</p><ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Please arrive 5-10 minutes before the program is scheduled to sign in. &nbsp;No need to print off your ticket.&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">Be sure to check your email at least 12 hours before the program to make sure there have been no last updates or weather-related cancellations.&nbsp;</li><li fr-original-style="" style="box-sizing: inherit;">If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found here: <a fr-original-style="" href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" rel="noopener noreferrer noopener noreferrer noopener noreferrer" style="text-decoration-color: currentcolor; user-select: auto; box-sizing: inherit;" target="_blank">https://stanleyparkecology.ca/snippet/newsletter-signup-box/</a>&nbsp;</li></ul><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">We look forward to seeing you in the Park!</p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">If you have questions please <strong fr-original-style="" style="font-weight: 700; box-sizing: inherit;"><u fr-original-style="" style="box-sizing: inherit;">contact publiced@stanleyparkecology.ca</u></strong></p><p fr-original-style="box-sizing:inherit;width:100%;margin:0px;color:rgb(15, 14, 91);line-height:1.5;" style="box-sizing: inherit; width: 100%; margin: 0px; color: rgb(15, 14, 91); line-height: 1.5;"><br fr-original-style="" style="box-sizing: inherit;"></p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">Take care,</p><p fr-original-style="" style="margin: 0px; line-height: 1.5; width: 100%; box-sizing: inherit; color: rgb(0, 0, 0);">Julia</p>

<div><div><div><div><div><div><div><div><div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><span><em>Photo: Frank Lin</em></span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><br /></p></div></div></div></div></div><div><div><div><div><div><div><div><div><div><div><p style="text-align:center">DESCRIPTION </p><p>As sunset approaches in Stanley Park each day, the wetland ecosystems awake with activity. Join this guided evening tour to learn about the history, ecology, and twilight wildlife of Beaver Lake! Led by an Educator from Stanley Park Ecology, we’ll keep our senses tuned to the signs of wildlife – listening for the croaks of frogs, the buzz of dragonflies, and calls of wetland birds.  With any luck, the bats and beavers will emerge for an evening of feeding at the lake. Space is limited to 20 participants. </p><p> </p><p style="text-align:center">ROUTE AND MORE INFO</p><p><strong>Meeting Location</strong>: Stanley Park Bus Loop – among the large Douglas-fir trees <a href="https://maps.app.goo.gl/R9kd1Qhm1dWqUPAy9" target="_blank">https://maps.app.goo.gl/R9kd1Qhm1dWqUPAy9</a> </p><p><br /></p><p><strong>End Location</strong>: Stanley Park Bus Loop <a href="https://maps.app.goo.gl/R9kd1Qhm1dWqUPAy9" target="_blank">https://maps.app.goo.gl/R9kd1Qhm1dWqUPAy9</a> </p><p><br /></p><p><strong>Logistics</strong>: </p><ul><li><strong>Parking</strong>:  Paid lot <a href="https://maps.app.goo.gl/GvGrWqKJnuQTSBuR8" target="_blank">https://maps.app.goo.gl/GvGrWqKJnuQTSBuR8</a>   </li><li><strong>Transit</strong>:  #19 bus loop <a href="https://maps.app.goo.gl/unuTz216nfCBN5Cr7" target="_blank">https://maps.app.goo.gl/unuTz216nfCBN5Cr7</a> <ul><li>From downtown: <ul><li>Take the #19 bus from Pender St. all the way until the last stop, <strong>or</strong></li><li>Take one of the #200 busses (240, 250, etc.) and get off at Denman St., then either take the #19 from that same bus stop, or walk uphill to the Stanley Park bus loop (~15 minutes, 1km)</li></ul></li></ul></li><li><strong>Washroom and Water Fountain:</strong> Front side of Stanley Park Pavilion, near the Rock Garden - <a href="https://maps.app.goo.gl/HuwDsPwfWrCqWhYN9" target="_blank">https://maps.app.goo.gl/HuwDsPwfWrCqWhYN9</a> </li></ul><p><strong>Route and Accessibility:</strong> This program will travel down the Pipeline Road sidewalk to Tisdall Walk, around Beaver Lake Trail, then back on a 1.5-2 km route (depending on the group and wildlife sightings). Beaver Lake is downhill from the meeting location, on a mostly gentle decline on pavement and gravel. Tisdall Walk and Beaver Lake Trail are gravel trails, with a concrete culvert at Beaver Lake that has a ~4cm lip that could potentially be challenging to cross with a wheeled mobility device, but assistance is available if desired. This program is delivered in English. Please reach out to publiced@stanleyparkecology.ca if you have questions.  </p><p><br /></p><p><strong>Program Dates</strong>: </p><ul><li>Wednesdays, 6:30 – 8:00 pm <ul><li>July 8, 15, 22, 29  </li><li>August 5, 12, 19, 26  </li></ul></li><li>Wednesdays, 6:00 – 7:30 pm <ul><li>September 9, 16, 23  </li></ul></li></ul></div><div><br /></div></div></div></div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><p style="text-align:center;line-height:1.5"><span><em>Terms and Conditions</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(1)  Registration recommended, drop-ins accepted until capacity is reached. Register ahead of time for a discounted rate!</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(</em></span><span><em>2)  Cancellation policy </em></span><span><em> </em></span><span><em>- We offer partial refunds for program fees up to 7 days before the program. A 20% administration fee applies. Cancellations with less than the required notice are non-refundable. We do not refund fees for late or missed programs. Please request a refund by emailing </em></span><span><em><a href="mailto:publiced@stanleyparkecology.ca" target="_blank">publiced@stanleyparkecology.ca</a></em></span><span><em>. You may also choose to support our public education programming by donating your registration fee. </em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(3) Weather – Our tours typically run <strong>rain or shine</strong>. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be cancelled, and we can either transfer your ticket to another date, or provide a refund minus a 20% administration fee.</em></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span><em>(4) Program Availability – Program full? Sign up </em></span><span><em><a href="https://docs.google.com/forms/d/e/1FAIpQLSdAsXAfjW1izxUneR9d-yX1-0TUFxK4oP1izp63YvWl-ur7iA/viewform" target="_blank">here</a></em></span><span><em> to be notified if a spot opens up. We also have many other dates available for this program, see the list above. We also have a monthly events newsletter that you can subscribe to </em></span><span><em><a href="https://stanleyparkecology.ca/snippet/newsletter-signup-box/" target="_blank">here</a></em></span><span><em>.</em></span></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><span><span>          </span></span><span> </span></p><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><br /></p></div><div><p style="margin:0px;padding:0px;user-select:text;-webkit-user-drag:none;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;line-height:1.5"><em>The land on which we gather is the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it "Stanley Park".</em></p></div></div><div><span><br /></span></div></div></div></div></div></div></div></div>

Stanley Park Ecology Society

Twilight Tour: Beaver Lake is Awake (July 8 - September 23, multiple dates)

610 Pipeline Rd

Pre-Registration Ticket

$24

Drop-In Ticket

$30

Add a donation for Stanley Park Ecology Society