Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

LXCL:Reduced price for those with financial barriers. Our Members are also welcome to choose this option. Register for "Your Observation Matters: Citizen Science in Birding Panel" for a discount code to this event.

Reduced

LXCL:Fee covers basic program delivery costs Register for "Your Observation Matters: Citizen Science in Birding Panel" for a discount code to this event.

Standard

LXCL:Fee covers costs and contributes to future public programming Register for "Your Observation Matters: Citizen Science in Birding Panel" for a discount code to this event.

Supportive

IN-PERSON PROGRAMJoin our &quot;Your Observation Matters&quot; Bird Walk Series, and meet our panelists in an outdoor setting!Citizen Science observations can have profound impacts on bird conservation efforts locally, and around the globe. Join us in Stanley Park to look for birds, and contribute to global data collection, with leaders in birding and citizen science.&nbsp; Led by, Executive Director of iNaturalist, Scott Loarie, this program will guide participants through finding birds in Stanley Park. Keep your eyes and ears sharp for hummingbirds, migratory warblers, colourful ducks, and more! No experience necessary, and participants will be able to borrow binoculars. We reccommend downloading the iNaturalist app before the walk.&nbsp; This Bird Walk is Associated with our <a fr-original-style="" href="https://stanleyparkecology.ca/event/your-observation-matters-citizen-science-in-birding-panel/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Your Observation Matters: Citizen Science in Birding Panel</a>. Register to attend the panel on May 2nd for a <a fr-original-style="" href="https://stanleyparkecology.ca/event/your-observation-matters-citizen-science-in-birding-panel/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">discount code</a> that can be used on this event. The discount code will be automatically sent in your registration email.&nbsp; LEADER BIODr. Scott Loarie is the Executive Director at iNaturalist, and holds degrees in Biology and Environmental Science. At iNaturalist, Scott champions the power of Citizen Science as more than just a tool to record observations, but as a fundamental infrastructure to supercharge connection to nature, and to drive data based conservation efforts.&nbsp; ABOUT THE GREATER VANCOUVER BIRD CELEBRATIONGet more familiar with the birds around us during the Greater Vancouver Bird Celebration! Organized by a collection of non-profits, artists, and other institutions, the Celebration is a two-week series of events to appreciate the bird species of Greater Vancouver. Events are open to all and most are free, with programs including bird-related workshops, walks, talks, exhibitions, and lectures. Check out all the events here: <a fr-original-style="" href="https://vancouverbirdcelebration.ca/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">https://vancouverbirdcelebration.ca/</a> PROGRAM DETAILSAccessibility notes: This program will move at a gentle-moderate pace on a mostly level path around Lost Lagoon on concrete, gravel, and dirt trails with a few moderate inclines. If you have any questions or input about accessibility, please email outreach@stanleyparkecology.ca &nbsp;&nbsp;This program will meet at the Nature House on Lost Lagoon (located near the intersection of Alberni and Chilco Street, underneath the viewing platform). &nbsp;Please arrive 5 minutes early to sign in. &nbsp; Terms and Conditions(1) Registration required - NO DROP-INS ARE ALLOWED.  If you register and no longer can make it, please email us at&nbsp;outreach@stanleyparkecology.ca&nbsp;so we can offer the space to another participant.(2) Weather &ndash; Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled.&nbsp;The land on which we gather is the traditional, ancestral, and unceded territory of the xʷmə&theta;kʷəy̓əm (Musqueam), Skwxw&uacute;7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it &quot;Stanley Park&quot;.&nbsp;

Hello Pr&eacute;nom Nom, Thank you for registering for&nbsp;Your Observation Matters: iNaturalist Bird Walk With Scott Loarie&nbsp;with Stanley Park Ecology!&nbsp; This event is on Thursday, April 16 (11:30 am - 12:30 pm).&nbsp;This program will meet at The Stanley Park Nature House on Lost Lagoon. Please arrive 10 minutes prior to the program. No need to print off your ticket. Be sure to check your email at least 12 hours before the program to make sure there have been no weather-related cancellations.&nbsp; If you want to be the first to know about upcoming programs, consider signing up for our monthly events bulletin mailing list, which can be found <a fr-original-style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" href="https://stanleyparkecology.us11.list-manage.com/subscribe?u=f9e789375d1c477d5af87c10a&id=cd7930be3a" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;" target="_blank">HERE</a>. We look forward to seeing you there! Take care,Chris

IN-PERSON PROGRAMJoin our "Your Observation Matters" Bird Walk Series, and meet our panelists in an outdoor setting!Citizen Science observations can have profound impacts on bird conservation efforts locally, and around the globe. Join us in Stanley Park to look for birds, and contribute to global data collection, with leaders in birding and citizen science.  Led by, Executive Director of iNaturalist, Scott Loarie, this program will guide participants through finding birds in Stanley Park. Keep your eyes and ears sharp for hummingbirds, migratory warblers, colourful ducks, and more! No experience necessary, and participants will be able to borrow binoculars. We reccommend downloading the iNaturalist app before the walk.  This Bird Walk is Associated with our <a href="https://stanleyparkecology.ca/event/your-observation-matters-citizen-science-in-birding-panel/" target="_blank">Your Observation Matters: Citizen Science in Birding Panel</a>. Register to attend the panel on May 2nd for a <a href="https://stanleyparkecology.ca/event/your-observation-matters-citizen-science-in-birding-panel/" target="_blank">discount code</a> that can be used on this event. The discount code will be automatically sent in your registration email.  LEADER BIODr. Scott Loarie is the Executive Director at iNaturalist, and holds degrees in Biology and Environmental Science. At iNaturalist, Scott champions the power of Citizen Science as more than just a tool to record observations, but as a fundamental infrastructure to supercharge connection to nature, and to drive data based conservation efforts.  ABOUT THE GREATER VANCOUVER BIRD CELEBRATIONGet more familiar with the birds around us during the Greater Vancouver Bird Celebration! Organized by a collection of non-profits, artists, and other institutions, the Celebration is a two-week series of events to appreciate the bird species of Greater Vancouver. Events are open to all and most are free, with programs including bird-related workshops, walks, talks, exhibitions, and lectures. Check out all the events here: <a href="https://vancouverbirdcelebration.ca/" target="_blank">https://vancouverbirdcelebration.ca/</a> PROGRAM DETAILSAccessibility notes: This program will move at a gentle-moderate pace on a mostly level path around Lost Lagoon on concrete, gravel, and dirt trails with a few moderate inclines. If you have any questions or input about accessibility, please email outreach@stanleyparkecology.ca   This program will meet at the Nature House on Lost Lagoon (located near the intersection of Alberni and Chilco Street, underneath the viewing platform).  Please arrive 5 minutes early to sign in.   Terms and Conditions(1) Registration required - NO DROP-INS ARE ALLOWED.  If you register and no longer can make it, please email us at outreach@stanleyparkecology.ca so we can offer the space to another participant.(2) Weather – Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. The land on which we gather is the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam), Skwxwú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Peoples. Their stewardship and respect for this land has carried forward for thousands of years long before settlers named it "Stanley Park".

Stanley Park Ecology Society

Your Observation Matters: iNaturalist Bird Walk With Scott Loarie (April 16, 11:30 am - 12:30 pm)

712 Lost Lagoon Path

Reduced

$20

Standard

$25

Supportive

$30

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