Variety - the Children's Charity of Ontario

### Context Profile for Variety - the Children's Charity of Ontario

1. **Organization Mission & Cause:**
   - **Mission:** Variety - the Children's Charity of Ontario is dedicated to empowering children and youth with disabilities through sports and recreational activities. Their mission is to provide support and opportunities that enhance the lives of these young individuals, fostering their physical, social, and emotional development.
   - **Cause:** The organization focuses on inclusivity in sports, enabling children with disabilities to participate in athletic activities that promote self-esteem, physical health, and social connections.

2. **Type of Activities:**
   - **Events:** 
     - Annual Golf Fore Kids Tournament, which raises funds to support youth athletes with disabilities.
     - Variety Village Athletic Club (VVAC) sports teams that provide integrated sports opportunities.
   - **Fundraising Campaigns:** Regular fundraising initiatives to support their programs and events.
   - **Community Programs:** Ongoing sports training and recreational activities for children and youth with disabilities.

3. **Tone of Voice:**
   - The tone of voice on the website and in communications is **friendly, encouraging, and professional**. The language is accessible and aims to inspire involvement and support from the community. The use of exclamation points and direct addresses (e.g., "Hello") adds a welcoming touch.

4. **Emoji Usage:**
   - Emojis are used sparingly in communications, primarily to add a friendly and engaging element to subject lines (e.g., "⛳ Get ready to hit the green!"). The use of emojis enhances the casual and approachable tone without overwhelming the content.

5. **Key Facts:**
   - **Founding Info:** Established in 1982, Variety Ontario has a long history of supporting children and youth with disabilities.
   - **Scale:** The organization hosts multiple events annually, including the Golf Fore Kids Tournament, and has a significant volunteer base.
   - **Impact Metrics:** The VVAC teams have helped train young athletes who excel at national and international levels, showcasing the tangible benefits of their programs.
   - **Volunteer Info:** Opportunities for community members to get involved, although specific metrics on volunteer engagement were not detailed on the website.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and inclusive tone, addressing the audience directly. Incorporate calls to action that encourage participation and support.
   - **Language:** Keep sentences clear and concise, using accessible language that resonates with a broad audience. Avoid jargon unless it is well-explained.
   - **Format:** Use headings and bullet points for clarity, especially in event descriptions. Maintain a professional appearance while ensuring the content feels welcoming and engaging.

### Conclusion
This context profile provides a comprehensive overview of Variety - the Children's Charity of Ontario, focusing on their mission, activities, tone, and communication style. This information will be instrumental in crafting personalized and effective content for future communications and campaigns.

8am entrance ticket

9am entrance ticket

10am entrance ticket

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1729817886/uf3z3qimbdzyauserehk.png" style="width:703px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> International Day for People with Disabilities at Ripley’s Aquarium of Canada.In recognition of International Day for People with Disabilities, Ripley’s Aquarium of Canada has invited Variety members and friends for a complimentary visit. Escape city life and spend the day under the sea at Ripley's! The aquarium prides itself on it's accessibility and is accessibility certified by the Rick Hansen Foundation and is a certified autism center.  For more information please refer to their website: <a href="https://www.ripleyaquariums.com/canada/visit/accessibility-bill-of-rights/" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">https://www.ripleyaquariums.com/canada/visit/accessibility-bill-of-rights/</a>  Members can enjoy discounts on food service and gifts upon presenting their Variety Village membership cards. Photography/Video Event Disclaimer – Crowd Release NoticeBy taking part in this event you grant the event organizers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications without compensation. If you do not wish to be photographed please inform an event organizer.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Your ticket for Ripley's on November 24th is all confirmed. We can't wait to have you join the fun! See you there!Team Variety

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1729817886/uf3z3qimbdzyauserehk.png" style="width:703px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> International Day for People with Disabilities at Ripley’s Aquarium of Canada.In recognition of International Day for People with Disabilities, Ripley’s Aquarium of Canada has invited Variety members and friends for a complimentary visit. Escape city life and spend the day under the sea at Ripley's! The aquarium prides itself on it's accessibility and is accessibility certified by the Rick Hansen Foundation and is a certified autism center.  For more information please refer to their website: <a href="https://www.ripleyaquariums.com/canada/visit/accessibility-bill-of-rights/">https://www.ripleyaquariums.com/canada/visit/accessibility-bill-of-rights/</a>  Members can enjoy discounts on food service and gifts upon presenting their Variety Village membership cards. Photography/Video Event Disclaimer – Crowd Release NoticeBy taking part in this event you grant the event organizers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications without compensation. If you do not wish to be photographed please inform an event organizer.

Variety - the Children's Charity of Ontario

Variety at Ripley's Aquarium of Canada

288 Bremner Blvd

8am entrance ticket

Free

9am entrance ticket

Free

10am entrance ticket

Free

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