Through the Heart

### Context Profile for Through the Heart

1. **Organization Mission & Cause**:
   - **Mission**: Through the Heart (TTH) is dedicated to providing support and resources to individuals, couples, and families experiencing pregnancy loss. Their mission is to ensure that those affected by such losses receive the necessary support to grieve, remember, and heal.
   - **Cause**: TTH focuses on creating a compassionate community for those dealing with the emotional and physical impacts of pregnancy loss. They aim to foster healing through education, comfort, and remembrance.

2. **Type of Activities**:
   - **Programs**: TTH offers various programs including:
     - **Comfort Kits**: Supplies to help grieving families cope with their loss.
     - **Dear Star Baby Books**: Educational materials for families experiencing pregnancy loss.
     - **Wandering Angel Project**: A project aimed at providing resources and support.
     - **Educational Materials**: Resources to help families and communities understand and navigate the grieving process.
   - **Fundraising Campaigns**: Regular campaigns to support their programs, such as the "Donate to support TTH's pregnancy loss programs" campaign.
   - **Events**: Community events like Heartoberfest, which aim to raise awareness and funds while fostering community support.

3. **Tone of Voice**:
   - The tone of TTH is **friendly**, **compassionate**, and **supportive**. Their communications convey warmth and understanding, aiming to connect with individuals on a personal level. They use inclusive language that emphasizes community and shared experiences.

4. **Emoji Usage**:
   - The website and email campaigns do not prominently feature emojis. The tone is more formal and respectful, given the sensitive nature of the subject matter. If emojis are used, they are likely to be minimal and carefully chosen to maintain the respectful tone.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: TTH operates as a small, all-volunteer organization, emphasizing a personal touch in their outreach and support.
   - **Impact Metrics**: While specific metrics were not detailed, their activities indicate a focus on providing tangible support through Comfort Kits and educational materials.
   - **Volunteer Info**: The organization is volunteer-driven, suggesting opportunities for community involvement and support.

6. **Writing Guidelines**:
   - **Style**: Use a compassionate and empathetic tone. Avoid overly formal language; instead, opt for a conversational style that invites connection.
   - **Content Structure**: Clearly outline the purpose of communications, whether it’s to inform, educate, or solicit support. Use bullet points for clarity when listing programs or needs.
   - **Emotional Appeal**: Highlight personal stories or testimonials where possible to create a deeper emotional connection with the audience.
   - **Call to Action**: Encourage donations and support with clear, heartfelt calls to action, ensuring that the reader understands the impact of their contributions.

This context profile serves as a guide for creating personalized and effective content for Through the Heart, ensuring alignment with their mission and values.

One basketball bracket entry into the pool

Bracket entry

March Madness is here!!Join our NCAA basketball tournament bracket challenge and have a chance to win money, have fun, and help support our organization! All brackets must be submitted and entry fees paid by 12pm EST on Thursday, March 20. Winners will be announced after the championship game on April 7. If you have any questions or issues, please contact us at <a href="mailto:info@throughtheheart.org" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;color:inherit">info@throughtheheart.org</a>. Good luck and thanks for your support! <span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f603.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f603.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for joining the 10th annual March Madness brackets for charity event! Your registration greatly helps our mission to support individuals, couples, and families experiencing a pregnancy loss. To learn more about our work, please visit <a href="http://www.throughtheheart.org" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">www.throughtheheart.org</a> Our winners will be announced after the championship game on April 7. Until then, if you have any questions please reach out to us at info@throughtheheart.org.  Good luck!Through the Heart

March Madness is here!!Join our NCAA basketball tournament bracket challenge and have a chance to win money, have fun, and help support our organization! All brackets must be submitted and entry fees paid by 12pm EST on Thursday, March 20. Winners will be announced after the championship game on April 7. If you have any questions or issues, please contact us at <a href="mailto:info@throughtheheart.org">info@throughtheheart.org</a>. Good luck and thanks for your support!

Through the Heart

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2025 March Madness Brackets for Charity!

Bracket entry

US$10