The Bach-Elgar Choral Society

### Context Profile for The Bach-Elgar Choral Society

1. **Organization Mission & Cause**:
   The Bach-Elgar Choral Society is dedicated to enriching the cultural landscape through the performance of choral music. Their mission focuses on presenting high-quality choral works, fostering community engagement, and promoting the appreciation of choral music. They aim to create memorable musical experiences that resonate with audiences and participants alike.

2. **Type of Activities**:
   - **Concerts and Performances**: Regular performances featuring classical choral works, such as the recent concert titled "A Celebration of Choral Brilliance: Martin & Brahms."
   - **Fundraising Campaigns**: Engaging the community through auctions and other fundraising activities to support their initiatives.
   - **Community Programs**: Involvement in local events and collaborations with other organizations to promote choral music and education.

3. **Tone of Voice**:
   The tone of the website and communications is **inspiring** and **friendly**, with an emphasis on the beauty and emotional power of music. The language is accessible yet evokes a sense of artistry and professionalism, appealing to both seasoned concert-goers and newcomers to choral music.

4. **Emoji Usage**:
   The organization utilizes emojis in their email communications, particularly in subject lines to create a sense of urgency and excitement. For example, the use of musical notes (🎶) in the subject line of their recent email campaign indicates a playful and engaging approach.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website, but the organization has a history of contributing to the local arts scene.
   - **Scale**: The society has conducted 54 email campaigns and has a variety of forms for engagement, indicating a robust outreach strategy.
   - **Impact Metrics**: While specific metrics were not detailed, the society's commitment to quality performances and community engagement suggests a significant positive impact on local culture.
   - **Volunteer Info**: Information on volunteer opportunities was not explicitly mentioned on the website, but the organization likely engages volunteers for performances and events.

6. **Writing Guidelines**:
   - **Style**: Use clear, engaging language that reflects the beauty and emotional depth of choral music. Aim for an inspiring tone that invites participation and appreciation.
   - **Structure**: Short paragraphs and bullet points can enhance readability, especially for event announcements and fundraising appeals.
   - **Call to Action**: Include strong calls to action that encourage audience participation, whether in attending performances, donating, or volunteering.
   - **Personalization**: Use personalized greetings in emails to foster a connection with the audience, as evidenced by their "Thank You" emails.

This context profile serves as a guide for creating tailored content that aligns with The Bach-Elgar Choral Society's mission, values, and communication style.

General admission

Under 25

<p style="box-sizing:inherit;width:947.2px;margin-top:0px;margin-bottom:0px;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Join Hamilton's Bach Elgar Choir singing a live soundtrack to Gemini Award-nominated filmmaker Mark Bochsler's <span fr-original-style="color: rgb(51, 51, 51); font-family: Helvetica; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(51, 51, 51);font-family:Helvetica;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">stunning film of high-resolution imagery of the solar system and beyond from the Voyager space probes and James Webb Space Telescope. Featuring works for double chorus, and Vierne’s Messe solennelle, a work of "breadth and mystery suited to a cosmic scale", according to Artistic Director Alexander Cann.<p style="box-sizing:inherit;width:947.2px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial"> <p style="box-sizing:inherit;width:947.2px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(32, 32, 32);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial">Want to know more? Read Leonard Turnevicius' 2023 preview in the <a href="https://www.thespec.com/entertainment/music/hamilton-children-s-choir-present-their-annual-spring-concert/article_256de31c-9955-57db-9bdb-5d28539c2ace.html" target="_blank">Hamilton Spectator</a> article from its debut season. Saturday, April 20, 2024 London Metropolitan United Church, 468 Wellington St, London, ON <span fr-original-style="color: rgb(51, 51, 51); font-family: Helvetica; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(51, 51, 51);font-family:Helvetica;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">TICKETS*  <span fr-original-style="color: rgb(51, 51, 51); font-family: Helvetica; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(51, 51, 51);font-family:Helvetica;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">$45 General Admission<span fr-original-style="color: rgb(51, 51, 51); font-family: Helvetica; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(51, 51, 51);font-family:Helvetica;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">$20 Under 25 Admission <span fr-original-style="color: rgb(51, 51, 51); font-family: Helvetica; font-size: 18px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="color:rgb(51, 51, 51);font-family:Helvetica;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">*Prices are all-in, no additional HST or fees.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for purchasing tickets to Space Journey in London. 📭   London Metropolitan United Church, 468 Wellington St, London, ON⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-915402ce-4cf4-4309-b245-47a9f27c910e}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Kind regards, Bach Elgar Choir<a href="mailto:bachelgar@gmail.com">bachelgar@gmail.com</a><a href="http://bachelgar.ca" target="_blank">BachElgar.ca</a>

<p style="box-sizing:inherit;width:947.2px;margin-top:0px;margin-bottom:0px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Join Hamilton's Bach Elgar Choir singing a live soundtrack to Gemini Award-nominated filmmaker Mark Bochsler's stunning film of high-resolution imagery of the solar system and beyond from the Voyager space probes and James Webb Space Telescope. Featuring works for double chorus, and Vierne’s Messe solennelle, a work of "breadth and mystery suited to a cosmic scale", according to Artistic Director Alexander Cann.<p style="box-sizing:inherit;width:947.2px;margin-top:0px !important;margin-bottom:0px !important;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;width:947.2px;margin-top:0px !important;margin-bottom:0px !important;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Want to know more? Read Leonard Turnevicius' 2023 preview in the <a href="https://www.thespec.com/entertainment/music/hamilton-children-s-choir-present-their-annual-spring-concert/article_256de31c-9955-57db-9bdb-5d28539c2ace.html" target="_blank">Hamilton Spectator</a> article from its debut season. Saturday, April 20, 2024 London Metropolitan United Church, 468 Wellington St, London, ON TICKETS*  $45 General Admission$20 Under 25 Admission *Prices are all-in, no additional HST or fees.

The Bach-Elgar Choral Society

Add a donation for The Bach-Elgar Choral Society

Space Journey London

468 Wellington St

General admission

$45

Under 25

$20