Barrie Families Unite

### Context Profile for Barrie Families Unite

#### 1. Organization Mission & Cause
Barrie Families Unite is dedicated to fostering community solidarity by empowering families in Barrie and surrounding areas. Their mission is to transition from passive charity to a model that emphasizes client choice and dignity. They aim to uplift families by providing them with the autonomy to choose what they need, thereby enhancing their quality of life and promoting long-term stability.

#### 2. Type of Activities
- **Community Thrift Store**: A client-choice thrift store that allows referred families to shop for free while also generating funds through public retail sales.
- **Vocational Training**: Programs aimed at building skills and providing inclusive volunteer opportunities for individuals facing barriers.
- **Essential Supplies Distribution**: Ongoing provision of groceries, toiletries, clothing, and seasonal essentials delivered with respect and care, without conditions.

#### 3. Tone of Voice
The tone of Barrie Families Unite is **friendly**, **inspiring**, and **empowering**. The language used is approachable and conveys a sense of community and support. Phrases like "let’s build something better together" and "help us turn belief into reality" reflect a collaborative spirit and a focus on positive change.

#### 4. Emoji Usage
The organization uses emojis sparingly but effectively to enhance emotional connection. For example, they include a heart emoji (💛) in their communications, particularly in fundraising appeals and thank-you emails. This usage adds warmth and friendliness to their messages.

#### 5. Key Facts
- **Founding Information**: Specific founding details are not provided on the website.
- **Scale**: The organization has a total of 46 forms and has conducted 16 email campaigns.
- **Impact Metrics**: They assist thousands of families each year through their various initiatives.
- **Volunteer Information**: Opportunities for inclusive volunteering are available, particularly in vocational training and thrift store operations.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy to understand.
- **Empowerment Focus**: Emphasize themes of choice, dignity, and community empowerment.
- **Call to Action**: Include strong, clear calls to action that encourage donations or participation in initiatives.
- **Emotional Engagement**: Use friendly and uplifting language to foster a sense of community and belonging.
- **Use of Emojis**: Incorporate emojis where appropriate to enhance emotional resonance, particularly in fundraising and thank-you communications.

This context profile serves as a guide for generating personalized and impactful content for Barrie Families Unite, ensuring alignment with their mission, tone, and community-focused initiatives.

Double-sided, weather-resistant lawn sign. Comes with a metal H stand for use in your garden or lawn. Can also be used in a window or storefront.

Lawn Sign

This 10cm x 8cm full-colour decal on a white background is perfect to stick onto a laptop, a travel mug, or just about anything you can think of!

This option has both the hand image AND the wording; Hate Has No Home Here.

Decal - Design WITH Words

This 10cm x 8cm full-colour decal on a white background is perfect to stick onto a laptop, a travel mug, or just about anything you can think of! 

*** This option has JUST the hand image, no words.

Decal - Just Design - NO Words

This 2.25" diameter full-colour button looks great on your backpack, jacket, purse, or hat. This option has both the hand image AND the wording; Hate Has No Home Here.

Button - Design WITH Words

This 2.25" diameter full-colour button looks great on your backpack, jacket, purse, or hat. 

*** This option has JUST the hand image, no words.

Button - Just Design - NO Words

Barrie Families Unite firmly believes in the messaging that is portrayed in this design from fivelime.design.It speaks to WHO we are as a Not for Profit and WHAT we believe in. We have embraced this design and it has become a social enterprise for our agency to help us fund the many streams of work we do here in our community. We encourage you to embrace this messaging too.  Please note that sales are currently only available for local pick-up in Barrie, Ontario. If you are interested in an out-of-town order or a larger order of units, please reach out via email to: <a href="mailto:bfulawnsigns@gmail.com" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">bfu2020@gmail.com</a>. Upon receiving your order, our team of volunteers will reach out (within 48 hours) to confirm your order and make arrangements for you to pick up your order (2 Pick up Options Available). Thank you!

Hello, <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name! THANK YOU so much for choosing to support the spread of this important message. In doing so, you are also supporting our Not for Profit Agency and we appreciate that as well.  Barrie Families Unite (registered Not for Profit) believes in a community where every citizen has judgement-free access to the essential items required to live a healthy life.  With your purchase, we will be able to continue our work and supply our low-income neighbors with groceries, clothing, situational crisis aid, and more! In 48 hours, your package will be available for pick-up at your chosen location! Based on the option you chose in your order, the pick-up instructions will vary:<ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">If you chose 49 Truman Road for pick up Mondays thru Saturdays b/n  9-12noon:  When you arrive at 49 Truman Rd, please drive around to the backside of the complex until you find Unit #31. You'll see a small BFU sign out front of the door (N8). Come on in through the door and just let our volunteers know your name and that you're picking up a Hate Has No Home Here order.</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">If you chose 63 Queen Street, please be aware this is a residential porch pick-up location. Out by the front of the house, you will find a brown deck box containing your order. No need to alert the homeowner you are doing a pick-up, just proceed to the brown deck box. <ul><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">If you ordered a lawn sign, you'll find a stack of lawn signs inside the deck box. Take the number of lawn signs you ordered. It's an honour-based system. Please don't forget to grab a metal H frame for sign installation on your lawn!</li><li style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">If you ordered something OTHER than a lawn sign, you'll find a Ziploc bag labeled with your name inside the deck box.</li></ul></li></ul> Kind regards,Team BFUbfu2020@gmail.comwww.barriefamiliesunite.com

Barrie Families Unite firmly believes in the messaging that is portrayed in this design from fivelime.design.It speaks to WHO we are as a Not for Profit and WHAT we believe in. We have embraced this design and it has become a social enterprise for our agency to help us fund the many streams of work we do here in our community. We encourage you to embrace this messaging too.  Please note that sales are currently only available for local pick-up in Barrie, Ontario. If you are interested in an out-of-town order or a larger order of units, please reach out via email to: <a href="mailto:bfulawnsigns@gmail.com">bfu2020@gmail.com</a>. Upon receiving your order, our team of volunteers will reach out (within 48 hours) to confirm your order and make arrangements for you to pick up your order (2 Pick up Options Available). Thank you!