Berkshire Pride, Inc.

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Berkshire Pride, Inc.

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Festival & 5K Sponsorship Packages


Equality Champion- Leading the charge for equal rights
US$10,000
• Premier recognition across all Berkshire Pride Festivals • Logo placement on festival stages or banners, signage & website • Feature article in the Pride Guide (if applicable) or full-page ad • Speaking opportunity at the Berkshire Pride Festival opening ceremony • Social Media Takeover: One dedicated social media spotlight post plus three additional features across platforms • Premium Vendor Booth Placement at all Pride events (Pittsfield, North Adams, Lee) • Custom Sponsorship Package (e.g., named event segment or unique activation). 8 VIP Tickets to the Berkshire Pride Party on June 13th at the Stationery Factory.
Equality Advocate- Supporting the ongoing fight for equality
US$5,000
• Recognition across all Berkshire Pride Festivals • Large logo placement on banners & website • Social Media Spotlight Post plus two additional features • Premium Vendor Booth Placement at two Pride events • Half-page ad in the Pride Guide 6 VIP Tickets to the Berkshire Pride Party on June 13th at the Stationery Factory. Upgrade available: Upgrade to Equality Advocate Plus $7500 The "two additional features" category refer to extra promotional opportunities beyond the initial social media spotlight post. These could include: Event-Specific Mentions – A special call-out or thank-you in event-related posts (e.g., sponsor appreciation posts leading up to the festival, inclusion in a post highlighting sponsors for a specific event like the Pride Party). Email Newsletter Feature – Inclusion in a dedicated sponsor highlight section within a Berkshire Pride email newsletter. Instagram Stories or Reels – A short feature in Instagram stories or a reel showcasing your involvement, products, services, or why you support Pride. Upgrade to Upgrade to Equality Advocate Plus ($7,500)– Advancing equality with significant support. Additional Benefits: • Speaking opportunity at one Pride event (excluding the festival opening). • Larger logo placement/additional branding. • Exclusive hospitality perk (2 additional VIP tickets – total of 8). Custom activation opportunities e.g., 1. Wellness Oasis: Create a serene space where attendees can relax and recharge during the event. Implementation: • Branding: Your organization’s logo and messaging prominently displayed throughout the area, including on signage, lounge furniture, and any provided materials. • Engagement: Offer amenities such as comfortable seating, shade structures, phone charging stations, and possibly light refreshments. Staff the area with your representatives to engage with attendees and distribute branded giveaways like fans or reusable water bottles. • Impact: Demonstrates your commitment to attendee comfort and well-being, providing a memorable and positive association with your brand. 2. Interactive Art Installation: Sponsor a collaborative art piece that attendees can contribute to during the event. Implementation: • Branding: Feature your logo on all related signage and materials, and include a plaque or banner explaining your sponsorship of the installation. • Engagement: Design an art project that reflects the event’s theme and allows attendees to add their personal touch, such as a mural, sculpture, or mosaic. Provide art supplies and guidance as needed. • Impact: Encourages creativity and community involvement, leaving a lasting impression of your organization’s support for the arts and the LGBTQ+ community. 3. Educational Workshop Series: Host a series of informative and engaging workshops during the event. Implementation: • Branding: Display your branding on all workshop materials, signage, and digital promotions. • Engagement: Collaborate with experts to offer workshops on relevant topics such as LGBTQ+ history, health and wellness, or advocacy. Include interactive elements like Q&A sessions or hands-on activities. • Impact: Positions your organization as a supporter of education and empowerment within the community, providing valuable knowledge and resources to attendees.
Upgrade to Equality Advocate Plus
US$7,500
Advancing equality with significant support. All the benefits of Equality Advocate • Recognition across all Berkshire Pride Festivals • Large logo placement on banners & website • Social Media Spotlight Post plus two additional features • Premium Vendor Booth Placement at two Pride events • Half-page ad in the Pride Guide Additional Benefits: • Speaking opportunity at one Pride event (excluding the festival opening). • Larger logo placement/additional branding. • Exclusive hospitality perk (2 additional VIP tickets – total of 8). Custom activation opportunities e.g., 1. Wellness Oasis: Create a serene space where attendees can relax and recharge during the event. Implementation: • Branding: Your organization’s logo and messaging prominently displayed throughout the area, including on signage, lounge furniture, and any provided materials. • Engagement: Offer amenities such as comfortable seating, shade structures, phone charging stations, and possibly light refreshments. Staff the area with your representatives to engage with attendees and distribute branded giveaways like fans or reusable water bottles. • Impact: Demonstrates your commitment to attendee comfort and well-being, providing a memorable and positive association with your brand. 2. Interactive Art Installation: Sponsor a collaborative art piece that attendees can contribute to during the event. Implementation: • Branding: Feature your logo on all related signage and materials, and include a plaque or banner explaining your sponsorship of the installation. • Engagement: Design an art project that reflects the event’s theme and allows attendees to add their personal touch, such as a mural, sculpture, or mosaic. Provide art supplies and guidance as needed. • Impact: Encourages creativity and community involvement, leaving a lasting impression of your organization’s support for the arts and the LGBTQ+ community. 3. Educational Workshop Series: Host a series of informative and engaging workshops during the event. Implementation: • Branding: Display your branding on all workshop materials, signage, and digital promotions. • Engagement: Collaborate with experts to offer workshops on relevant topics such as LGBTQ+ history, health and wellness, or advocacy. Include interactive elements like Q&A sessions or hands-on activities. • Impact: Positions your organization as a supporter of education and empowerment within the community, providing valuable knowledge and resources to attendees.
Unity Partner: Promoting inclusivity and allyship
US$2,500
• Recognition across all Berkshire Pride Festivals • Medium-sized logo placement on banners & website. • Social Media Spotlight Post plus one additional feature • Premium Vendor Booth Placement at one Pride event • Quarter-page ad in the Pride Guide. 6 VIP Tickets to the Berkshire Pride Party on June 13th at the Stationery Factory.
Ally in Action: Actively contributing to advancement
US$1,000
• Recognition across all Berkshire Pride festivals • Small logo placement on website • Social Media Thank You Post (included in a grouped post with other sponsors) • Standard Vendor Booth Placement at the festival • 1 VIP Ticket to the Berkshire Pride Party • Upgrade your package to: Upgrade to Ally in Action Plus ($1,750) for a quarter-page ad in the Pride Guide Additional Benefits: • Exclusive Social Media Spotlight Post: Instead of being included in a grouped thank-you post, your organization will receive a dedicated social media post highlighting your support. • Half-Page Ad Upgrade in the Pride Guide: Your advertisement in the Pride Guide will be upgraded from a quarter-page to a half-page, providing greater visibility. • Priority Vendor Booth Placement at the Festival: Enjoy a more prominent location for your vendor booth, increasing exposure to attendees. • 1 Extra VIP Ticket: Receive an additional VIP ticket to the Berkshire Pride Party, totaling 2 tickets.
Upgrade to Ally in Action Plus: Enhancing support
US$1,750
All the benefits of Ally in Action: • Recognition across all Berkshire Pride festivals • Small logo placement on website • Social Media Thank You Post (included in a grouped post with other sponsors) • Standard Vendor Booth Placement at the festival • 1 VIP Ticket to the Berkshire Pride Party Plus these additional benefits: Additional Benefits: • Exclusive Social Media Spotlight Post: Instead of being included in a grouped thank-you post, your organization will receive a dedicated social media post highlighting your support. • Half-Page Ad Upgrade in the Pride Guide: Your advertisement in the Pride Guide will be upgraded from a quarter-page to a half-page, providing greater visibility. • Priority Vendor Booth Placement at the Festival: Enjoy a more prominent location for your vendor booth, increasing exposure to attendees. • 1 Extra VIP Ticket: Receive an additional VIP ticket to the Berkshire Pride Party, totaling 2 tickets.
Inclusion Friend: Standing with the community
US$500
• Logo placement on the website and in the Pride Guide • Social Media Thank You Post (included in a grouped post with other sponsors) • Standard Vendor Booth Placement at the festival
Community Builder: Laying the foundation
US$250
• Name listed on the website and in the Pride Guide • Social Media Thank You Post (included in a grouped post with other sponsors) •Discounted booth rate $50
Rainbow Run 5K: PRESENTING SPONSOR
US$2,500
-Exclusive naming rights for the event (e.g., "Berkshire Pride Rainbow 5K presented by [Sponsor Name]"). -Prominent logo placement on all race promotional materials -Opportunity to present awards to the top finishers -Special acknowledgment during opening and closing ceremonies -Logo placement at the finish line area. -Large Logo on t-shirts -Recognition in the official race results -Booth space at the event for additional visibility -Including Race Tickets 6
Rainbow Run 5K: GOLD SPONSOR
US$1,000
Gold Sponsor Benefits: -Mentions in press releases & media shout outs -Logo placement at the finish line area. -Large Logo on t-shirts -Recognition in the official race results -Booth space at the event for additional visibility -Social media mentions --Including Race Tickets 4
Rainbow Run 5K: SILVER SPONSOR
US$500
-Small logo on t-shirts -Booth space at the event for additional visibility -Social media mentions --Including Race Tickets 3
Rainbow Run 5K: BRONZE SPONSOR
US$250
-Small logo on t-shirts -Booth space at the event for additional visibility -Social media mentions --Including Race Tickets 2

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