Matthew Mark Foundation

### Context Profile for Matthew Mark Foundation

1. **Organization Mission & Cause**:
   - The Matthew Mark Foundation is dedicated to empowering youth through cycling, providing them with skills, confidence, and a sense of community. Their mission focuses on creating a supportive environment where children can learn mountain biking fundamentals while enjoying outdoor adventures. The foundation aims to foster a love for cycling and promote physical activity among young riders aged 5-9.

2. **Type of Activities**:
   - **Camps**: The foundation organizes various camps, such as the "Lil' Gnarlies Fall Camp," which includes on-bike skills, games, group rides, and off-bike play, led by certified coaches.
   - **Community Programs**: They offer programs tailored for different skill levels, focusing on safety and fun while enhancing biking skills.
   - **Fundraising Campaigns**: The foundation runs fundraising campaigns to support their activities and provide affordable access to their programs.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **encouraging**, and **inspiring**. The language is accessible and engaging, aimed at both children and their parents, emphasizing fun and safety. Phrases like "pure trail fun" and "grow their confidence" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization does not prominently use emojis in their communications. Their content is straightforward and professional, focusing on clarity and engagement without the casualness that emojis might imply.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The foundation has conducted 17 total forms and sent out 87 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on skill development and community building suggests a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: The website emphasizes the importance of certified coaching, suggesting that volunteers may be involved in supporting these programs, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and encouraging tone that resonates with both children and parents. 
   - **Clarity**: Ensure that information is presented clearly and concisely, with a focus on the benefits of the programs.
   - **Engagement**: Use engaging language that highlights fun and adventure, encouraging participation and excitement about cycling.
   - **Safety Focus**: Always emphasize safety in activities and gear requirements, as this is a critical aspect of their programs.

### Actionable Insights for Future Content:
- Emphasize the joy and adventure of cycling in all communications.
- Highlight the skills and confidence that participants will gain through the programs.
- Maintain a friendly and approachable tone, ensuring that content is relatable for both kids and parents.
- Use clear calls to action to encourage registration and participation in camps and events.
- Ensure all safety information is prominently featured and easy to understand.

LXCL:The monthly rate is for four total weekly sessions. Refunds will be issued for inclement weather cancelations.

Month of April

LXCL:This is for the week of April 4th only. Refunds will be issued for inclement weather cancelations.

Weekly Drop In April 4

LXCL:This is for the week of April 11th only. Refunds will be issued for inclement weather cancelations.

Weekly Drop In April 11

LXCL:This is for the week of April 18th only. Refunds will be issued for inclement weather cancelations.

Weekly Drop In April 18th

LXCL:This is for the week of April 25th only. Refunds will be issued for inclement weather cancelations.

Weekly Drop In April 25

<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Meeting Location:<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">April Location: Metfield Park, Bella Vista. Pump Track Lot.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Description:<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Looking for a fun and structured way for your homeschooler to build confidence on a bike? Homeschool Homies Bike Club is a weekly Friday morning ride designed for kids ages 4–12 to develop bike skills, explore trails, and connect with other homeschool families. Starting this month we will be offering two skill level groups so that no one is pushed beyond their comfort zone and no one is held back. We are currently gauging interest to see if anyone would like us to build an older homeschool group for ages 12-16. If you have kids, or know someone who would benefit from this addition, please contact us and let us know. We have a few other coaches we can invite to teach these older agess.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Who can join?<ul><li>Kids ages 4–12 who can pedal on their own power (no training wheels or push bikes).</li><li>Parents are welcome to ride along or hang out while we ride!</li></ul><p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">When &amp; Where?<ul><li>Month of April: Metfield Skills Park in Bella Vista, AR.</li></ul><p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">What to Expect:<ul><li>We begin with a prayer for safety before hitting the trails.</li><li>1.5 hours of riding focused on skill-building and fun.</li><li>30-minute cool-down &amp; lunch—bring a backpack lunch for a picnic-style wrap-up.</li><li>Each week, we’ll focus on a different skill to help young riders grow their confidence and abilities, including:</li></ul><ol><li>Coasting while standing up</li><li>Safely braking with both hands</li><li>Pedaling while standing</li><li>Changing gears &amp; working on cadence</li><li>Cornering, balance, and more!</li></ol><p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Certified Coaching &amp; Rider Safety<ul><li>All coaches are PMBIA-certified (Professional Mountain Bike Instructor Association).</li><li>We maintain a 1:6 coach-to-rider ratio—for every 6 kids, there will be one coach to ensure personalized instruction and safety.</li><li>Staffing is based on the number of sign-ups, so RSVP early to secure your spot!</li><li>$12 per child, per ride. (Your support helps keep this program rolling!)</li></ul><p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Weather Policy:<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">If weather conditions are unsafe (heavy rain, storms, extreme temperatures, etc.), the ride will be canceled for that week. We will not reschedule but will continue with the next scheduled ride the following Friday. All registered participants will receive a full refund for any canceled ride due to inclement weather.<p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="margin:0px;padding:10px 0px 0px;box-sizing:border-box;line-height:1.5rem;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Book your spot today! Bring your helmet, bike, water, and backpack lunch, and get ready for some fun on the trails!

Matthew Mark Foundation

Add a donation for Matthew Mark Foundation

Homeschool Homies

49 Commonwealth Rd

Month of April

US$48

Weekly Drop In April 4

US$12

Weekly Drop In April 11

US$12

Weekly Drop In April 18th

US$12

Weekly Drop In April 25

US$12