Stanley Park Ecology Society

### Context Profile for Stanley Park Ecology Society

1. **Organization Mission & Cause**:
   The Stanley Park Ecology Society (SPES) is dedicated to promoting ecological awareness and stewardship in Stanley Park, Vancouver. Their mission is to connect people with nature through education, research, and community engagement. They aim to foster a deeper understanding of the ecological significance of Stanley Park and to encourage sustainable practices among visitors and residents.

2. **Type of Activities**:
   - **Educational Programs**: SPES offers a variety of programs, including guided walks, workshops, and talks that focus on local ecology, conservation, and sustainable practices.
   - **Community Events**: They host events such as nature walks, seasonal festivals, and volunteer days to engage the community and promote environmental stewardship.
   - **Research Initiatives**: The organization conducts ecological research and monitoring to support conservation efforts within Stanley Park.
   - **Fundraising Campaigns**: SPES runs fundraising campaigns to support their educational programs and conservation projects, including sliding scale fees for programs to ensure accessibility.

3. **Tone of Voice**:
   The tone of voice used by SPES is friendly, inviting, and educational. They aim to inspire curiosity and a sense of community among their audience. The language is accessible and encourages participation, often using vivid imagery and engaging descriptions to convey the beauty and importance of nature.

4. **Emoji Usage**:
   The analysis of the website and recent communications indicates that SPES does not frequently use emojis in their content. Their communication style leans towards a more professional and informative tone, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: SPES was established in 2000 and has since been a key player in promoting ecological education and conservation in Stanley Park.
   - **Scale**: They have a significant outreach, with 62 total forms and 293 email campaigns indicating a robust engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and educational outreach as core components of their impact.
   - **Volunteer Info**: SPES encourages volunteer participation, providing opportunities for community members to engage in conservation efforts and educational programs.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that is engaging and informative. Aim for a friendly and approachable tone that invites participation.
   - **Imagery**: Incorporate vivid descriptions of nature and ecological concepts to enhance engagement.
   - **Accessibility**: Ensure content is accessible to a broad audience, using simple language and avoiding jargon where possible.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in programs, volunteer, or support fundraising efforts.

This context profile serves as a foundational guide for creating personalized and effective content for the Stanley Park Ecology Society, ensuring alignment with their mission, values, and communication style.

LXCL:Standard: Fee covers basic program delivery costs.

This ticket can be used for one person to attend a nature walk of their choosing! 

(standard program walks only -- workshops and talks excluded)

Program Ticket - Standard

LXCL:Supportive: Fee covers costs and contributes to future public programming.

This ticket can be used for one person to attend a nature walk of their choosing! 

(standard program walks only -- workshops and talks excluded)

Program Ticket - Supportive

LXCL:Pay-it-Forward: Fee covers costs and covers the ticket of someone with financial barriers

This ticket can be used for one person to attend a nature walk of their choosing! 

(standard program walks only -- workshops and talks excluded)

Program Ticket - Pay-it-Forward

LXCL:Reduced: Reduced price for those with financial barriers.

This ticket can be used for one person to attend a nature walk of their choosing! 

(standard program walks only -- workshops and talks excluded)

Program Ticket - Reduced

<p fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;"><strong fr-original-style="box-sizing:inherit;font-weight:700;color:rgb(0, 0, 0);font-family:Roboto;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;" style="box-sizing:inherit;font-weight:700;color:rgb(0, 0, 0);font-family:Roboto;font-size:18px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;">Gift the joy of nature in Stanley Park!<p fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;">Looking for a present for a loved one to help them connect with nature? The Stanley Park Nature Pass is the perfect way to share the beauty of Stanley Park!<p fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;">Each pass can be redeemed for one of our&nbsp;standard public nature walks (workshops and special talks are excluded). These walks cover a wide range of fascinating topics, including: 🦉 Birds, bats, and owls 🍄 Mushrooms and mosses 🌿 Plants and ecology 🦋 Bees and wildlife ...and much more!<p fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;">Our passes are available on a sliding scale system with four tiers to offer accessible pricing.<p fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;"> <p fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;">For the Purchaser -- How to Buy:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">Choose one or more ticket(s) from our ticket options</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">Answer the question prompts for each ticket, which includes information about the intended recipient of the Nature Pass ticket(s)</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">Download the e-ticket (you will get a confirmation email with a link to download)</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">When you gift the ticket(s) to your recipient, forward them the e-ticket(s)&nbsp;from the purchase<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">This will have the information listed below on How to Redeem</li></ul></li></ul>💡 Tip:&nbsp;If purchasing multiple tickets for different recipients, we suggest doing so in separate transactions. For the Recipient -- How to Redeem:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">Please email Julia at <a fr-original-style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;" href="mailto:publiced@stanleyparkecology.ca" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;">publiced@stanleyparkecology.ca</a> with your first and last name to redeem your Gift Voucher(s)<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">Include the name, date, and time&nbsp;of the program(s) you wish to attend</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">Include the e-ticket that the purchaser forwarded to you</li></ul></li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">Once you get a reply from us via email, you will be added to the registration list for that event and receive communications about it (reminder and follow-up emails)</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-family:Georgia;">If the program is already full, please choose a different one</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-weight:bold;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-weight:bold;font-family:Georgia;">Passed purchased in 2025 are valid until December 31, 2026</li></ul> Terms and Conditions<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;font-family:Georgia;">Pass must be redeemed by December 31, 2026</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;font-family:Georgia;">Only applicable to standard walks, not including workshops and special presentations</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;font-family:Georgia;">Cancellation/Changes  &ndash; Once the voucher is redeemed for a program, we can only accommodate one date/program change, and only if notified 7+ days before the original program for which the voucher was redeemed. We do not refund fees for late or missed programs. Recipients of the voucher can request a (one-time) date change by emailing <a fr-original-style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;" href="mailto:publiced@stanleyparkecology.ca" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;">publiced@stanleyparkecology.ca</a></li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;font-family:Georgia;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;font-family:Georgia;">Weather &ndash; Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. If the program cannot be rescheduled, you may choose to transfer your ticket to another program of the same value. &nbsp;</li></ul>

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name <span data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">Last name , Thank you for your purchase to support our public programming, while giving the gift of connecting to nature in Stanley Park! For the Purchaser -- How to Gift:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">Download the e-ticket(s)</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">When you gift the ticket(s) to your recipient, forward them the e-ticket(s)&nbsp;from the purchase<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">This will have the information listed below on How to Redeem</li></ul></li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">If you have listed multiple recipients within a single purchase of multiple tickets, ensure each person knows how many tickets they received.</li></ul><p fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;margin:0px;line-height:1.5;"> For the Recipient -- How to Redeem:<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">Please email Julia at <a fr-original-style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;" href="mailto:publiced@stanleyparkecology.ca" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit;">publiced@stanleyparkecology.ca</a> with your first and last name to redeem your Nature Pass(es)<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">Include the name, date, and time of the program(s) you wish to attend</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">Include the&nbsp;e-ticket&nbsp;that the Purchaser sent to you</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">Once you get a reply from us via email, you will be added to the registration list for that event and receive communications about it (reminder and follow-up emails)</li></ul></li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;">If the program is already full, please choose a different one</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-weight:bold;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);text-align:left;font-weight:bold;">Valid until December 31, 2026</li></ul> Terms and Conditions<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;">Sales will close on December 31, 2025</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;">Nature Pass must be redeemed by December 31, 2026</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;">Only applicable to standard walks, not including workshops and special presentations</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;">Cancellation/Changes  &ndash; Once the Nature Pass is redeemed for a program, we can only accommodate one date/program change, and only if notified 7+ days before the original program for which the Pass was redeemed. We do not refund fees for late or missed programs. Recipients of the Pass can request a (one-time) date change by emailing publiced@stanleyparkecology.ca</li><li fr-original-style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;" style="width:100%;box-sizing:inherit;color:rgb(0, 0, 0);font-style:italic;">Weather &ndash; Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. If the program cannot be rescheduled, you may choose to transfer your ticket to another program of the same value. &nbsp;</li></ul> Juliapubliced@stanleyparkecology.ca

Gift the joy of nature in Stanley Park!Looking for a present for a loved one to help them connect with nature? The Stanley Park Nature Pass is the perfect way to share the beauty of Stanley Park!Each pass can be redeemed for one of our standard public nature walks (workshops and special talks are excluded). These walks cover a wide range of fascinating topics, including: 🦉 Birds, bats, and owls 🍄 Mushrooms and mosses 🌿 Plants and ecology 🦋 Bees and wildlife ...and much more!Our passes are available on a sliding scale system with four tiers to offer accessible pricing. For the Purchaser -- How to Buy:<ul><li>Choose one or more ticket(s) from our ticket options</li><li>Answer the question prompts for each ticket, which includes information about the intended recipient of the Nature Pass ticket(s)</li><li>Download the e-ticket (you will get a confirmation email with a link to download)</li><li>When you gift the ticket(s) to your recipient, forward them the e-ticket(s) from the purchase<ul><li>This will have the information listed below on How to Redeem</li></ul></li></ul>💡 Tip: If purchasing multiple tickets for different recipients, we suggest doing so in separate transactions. For the Recipient -- How to Redeem:<ul><li>Please email Julia at <a href="mailto:publiced@stanleyparkecology.ca">publiced@stanleyparkecology.ca</a> with your first and last name to redeem your Gift Voucher(s)<ul><li>Include the name, date, and time of the program(s) you wish to attend</li><li>Include the e-ticket that the purchaser forwarded to you</li></ul></li><li>Once you get a reply from us via email, you will be added to the registration list for that event and receive communications about it (reminder and follow-up emails)</li><li>If the program is already full, please choose a different one</li><li>Passed purchased in 2025 are valid until December 31, 2026</li></ul> Terms and Conditions<ul><li>Pass must be redeemed by December 31, 2026</li><li>Only applicable to standard walks, not including workshops and special presentations</li><li>Cancellation/Changes  – Once the voucher is redeemed for a program, we can only accommodate one date/program change, and only if notified 7+ days before the original program for which the voucher was redeemed. We do not refund fees for late or missed programs. Recipients of the voucher can request a (one-time) date change by emailing <a href="mailto:publiced@stanleyparkecology.ca">publiced@stanleyparkecology.ca</a></li><li>Weather – Our tours typically run rain or shine. Rarely, programs may be postponed or cancelled due extreme weather like high winds or extreme heat.  We will alert you by email if the program needs to be rescheduled. If the program cannot be rescheduled, you may choose to transfer your ticket to another program of the same value.  </li></ul>

Stanley Park Ecology Society

Stanley Park Nature Pass

Program Ticket - Standard

$18

Program Ticket - Supportive

$24

Program Ticket - Pay-it-Forward

$30

Program Ticket - Reduced

$12

Add a donation for Stanley Park Ecology Society