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When it comes to raising money for schools and libraries, there aren't a ton of educational that appeal to a wide range of people, ages, likes, etc. In fact, there might only be one: a Read-A-Thon.
A Read-A-Thon is a peer-to-peer fundraising event that encourages people (often children or students) to read as many books or pages within a certain amount of time as they can, track their reading progress, and collect donations. (A Swim-A-Thon, Write-A-Thon, Dance-A-Thon, even a Cook-A-Thon are all other popular fundraisers that follow the same format.)
Read-A-Thons are peer-to-peer fundraising campaigns that are normally organized by educational institutions or libraries as a way to encourage students to read, raise awareness about the importance of literacy, and raise funds for a particular cause.
How does an A-Thon fundraiser work?
Read-A-Thons involve participants (readers) setting reading goals, tracking their reading progress, and asking donors and sponsors to pledge to donate money based on the number of books read, pages turned, or hours spent reading.
Read-A-Thons are generally made up of six parts:
1. The participants: Readers of all ages, such as students, book enthusiasts, and community members, can participate in your own Read-A-Thon.
2. Your nonprofit's goals: Your nonprofit should set reading levels and have participants set their reading goals based on those levels. Reading goals could include a number of books to read, number of pages, or the amount of time spent reading.
3. Finding donors or sponsors: Participants often seek sponsors, which can be individuals or businesses willing to pledge a donation for each book read, page turned, or hour spent reading.
4. The actual reading: The actual Read-A-Thon normally takes place over a specific duration. This can range from a day to several weeks.
5. Students collect pledges: While your readers read, they'll raise money by collecting donations and pledges from donors and sponsors. As an added incentive—especially for younger readers—the nonprofit organizations hosting a Read-A-Thon will often offer rewards when certain levels are reached. (Number of pages, amounts raised, etc.)
6. Engagement from the entire community: Successful Read-A-Thons often include local community and group events (think group reading sessions, book clubs, a book exchange, a pizza party, etc.) to encourage kids to read more, raise more money for your school, and spread the word.
A typical Read-A-Thon is pretty straightforward to organize and run—especially with all the tools available to nonprofit organizations, like Zeffy's peer-to-peer campaign solution.
Here's a look at the steps involved in organizing your Read-A-Thon:
1. Define the objectives and fundraising goals of your Read-A-Thon.
Begin planning your read a thon fundraiser by sitting down and deciding what you want your read a thons to accomplish.
What will the purpose of your Read-A-Thon fundraiser be? To get students to start reading, raise funds for a specific cause or school, attract new donors, or all of the above?
Identify your target audience: students, a community group, or the general public.
Figure out your fundraising goal(s). How much does your school or library need to raise?
2. Set your Read-A-Thon's date and timeline.
Choose a start and end date for your Read-A-Thon. This can vary depending on your goals, but you can run a Read-A-Thon that lasts a day, a week or even a month.
3. Establish your Read-A-Thon's reading goals.
Lay out what readers should achieve during the Read-A-Thon. You can define various levels with appropriate awards, fun activities, group goals, etc.
For example, if your nonprofit represents a school, you could encourage regular reading by:
Awarding classes a pyjama party once they reach a certain reading level.
Offering individual readers a homework pass once they read a certain number of pages.
Setting aside class time so more students will be able to read books.
Awarding the grade level in your elementary school that has the most participants commit.
4. Create a reading list to inspire readers to read.
Including a list of recommended books or reading materials can really inspire readers and keep them engaged. You can choose books that are appropriate to your target audience or that teach readers about your cause.
To increase participation, and help get friends and family involved, you can plan field trips to the library and host a book swap at school so students can share books they love.
5. Sign up readers and promote your Read-A-Thon.
Create a registration process so readers can sign up for your Read-A-Thon and encourage participants to set their own goals.
Use social media, posters, your email newsletter, and other promotional materials to generate interest and spread the word.
As an example, if you're hosting a Read-A-Thon fundraiser for your local library, you could promote your Read-A-Thon on social media, create custom bookmarks, host reading sessions, create a “recommended by” book table, encourage parents, teachers, and schools to get involved, etc.
6. Reward readers with prizes and incentives.
Offering prizes or incentives for readers who reach their reading goals or raise a significant amount of funds, can be a great way to get students, family members, and teachers excited about asking donors and sponsors to pledge them.
Planning this ahead of time is a good way to make sure you have enough prizes and incentives and gives you the time to ask local businesses and community members to donate prizes. We've come up with a few ideas to help make your fundraiser work:
Field trips.
A pizza party.
A pyjama day for an entire grade level.
A fun day of outdoor activities.
7. Track your readers' progress.
Make sure participants are tracking reading progress with physical reading logs, read-a-thon templates, or an online platform. Tracking progress is not only essential for undertanding outcomes, but a great way to keep students excited and encourage overall student engagement.
Readers can ask for donations from donors, parents, friends, and neighbours based on the number of books read, pages turned, or time spent reading.
Make sure to include a few fundraising guidelines—such as a suggested minimum per page or book or a flat-rate option—and maybe even an event to encourage donations and boost your bottom line.
7. Engage your community with a fundraising event to boost donations.
If you have the time and energy, it's a good idea to host events during your Read-A-Thon. You can host book discussions, book clubs, reading periods during class, a wine and book night, etc. Anything and everything to encourage family and friends to donate more.
8. Keep readers, parents, students, and teachers up-to-date.
Regularly update students, parents, and donors on the progress of your fundraiser. You can include milestones such as:
Number of books read.
Funds raised/donations collected.
Reading time: the total hours of time students spent reading.
9. This one is simple and super important: say thank you.
At the end of your Read-A-Thon, thank everyone: your readers, the donors, the sponsors, the volunteers, everyone and anyone who was involved.
You can even organize a fun closing celebration to recognize readers, students, parents, and donors, give out prizes, and celebrate.
10. Ask for feedback to make your next Read-A-Thon an even bigger success.
After your Read-A-Thon, ask for feedback from readers, students, parents, donors, volunteers, and sponsors to learn what worked and what could be improved next time.
5 creative Read-A-Thon ideas
Give your Read-A-Thon a creative twist to keep students and parents engaged and encourage donors to donate.
We've come up with a few fundraising ideas to get your fundraiser brainstorm going:
1. A “Recommended By” book table
A “Recommended By” book table is an engaging and community-driven way to promote reading by showcasing books that have been personally recommended by various members of a community, such as Read-A-Thon organizers, librarians, teachers, students, and other stakeholders. This concept adds a personal touch to the book selection process, allowing readers to discover new titles that come highly endorsed by people they know and trust.
2. Blind date with a book
"Blind Date with a Book" is a creative and engaging way to encourage reading by adding an element of surprise and mystery to the book selection process. The idea is simple yet powerful: books are wrapped in plain paper or decorative wrapping, concealing their covers and titles. Instead of judging a book by its cover, readers make their selection based on a brief, enticing description written on the outside of the wrapping. This description might include a few intriguing keywords, a hint of the genre, or a short teaser about the plot or main themes.
3. Mini-challenge Read-A-Thon
You can make your read a thons a little more interesting by breaking them up into smaller challenges or reading sprints. For example:
A graphic novel weekend.
A 24 hour Read-A-Thon.
A Mystery Monday read where students suggest and read mystery books.
A "how many kids can read quietly at the same time" challenge.
4. Hidden book nooks
Hide a few book nooks in local parks or public areas with hidden books for readers to find. You can provide clues and riddles to guide them to the next book nook and even offer rewards for students who find all the book nooks.
5. Book-to-movie marathon
Instead of just reading books, encourage students to read a book and then host a movie night to watch its movie adaptation. This will give students a break from reading, help your nonprofit raise more donations by selling popcorn and drinks, and keep everyone engaged.
Best practices for organizing a Read-a-Thon fundraiser.
When it comes to planning and hosting a successful Read-A-Thon fundraiser, we have a few best practices that can help you avoid some common mistakes and make this fundraiser extremely profitable for your nonprofit organization.
Choose a fundraising platform for schools that won't cost you any of your hard-earned money to make hosting your peer-to-peer Read-A-Thon fundraiser a real page-turner. (Too many book puns? Impossible!)
Make sure your fundraising objectives are clear and that you communicate everything well. Without clear communications or set objectives, it will be challenging to motivate readers and attract donors to your fundraiser. (Oh! And remember to spread the word about your Read-A-Thon.)
Your volunteers are an important part of your Read-A-Thon fundraiser. Find a platform to help you keep your volunteers organized and communicate with them regularly and easily.
Develop a comprehensive marketing strategy that includes email campaigns, social media posts, flyers, and posters. Highlight the benefits of participating, such as improving literacy and supporting a good cause.
Offer multiple ways for donors to contribute, including one-time donations, pledges per book/page read, and corporate sponsorships.
Publicly recognize top readers and fundraisers through announcements, awards ceremonies, or special mentions on social media or newsletters.
Partner with local businesses, libraries, or authors to support the event. They may offer prizes, host readings, or provide venues for activities.
Learn how this YMCA organized a 2,000 person reading adventure
The YMCA of Greater Vancouver has a long-standing tradition of community engagement and fundraising, with the annual Read-A-Thon being one of its most impactful initiatives. In 2022, the YMCA leveraged the power of collective reading and community involvement to support their YMCA CommUNITY fundraising campaign, which focuses on providing essential services, programs, and support to individuals and families in the region.
In order to make this campaign a success, they needed an online platform that would let participants sign up, track their reading progress, and collect donations through an online platform tailored for the event. And, the platform needed to be easily shareable via email and social media.
Thanks so Zeffy, YMCA CommUNITY attracted over 2,000 readers, raised $25,700, and they were able to successfully raise a substantial amount for the YMCA CommUNITY campaign, contributing to the organization’s ability to continue offering critical programs and services throughout the greater Vancouver region.
The best Read-A-Thon online platforms
1. Zeffy: The Only 100% Free Fundraising Platform for Nonprofits
Zeffy is a standout platform in the fundraising world because it operates with a unique business model: it's entirely free for nonprofits. Unlike other fundraising platforms that charge transaction fees or take a percentage of donations, Zeffy covers all costs. This means that 100% of the money raised goes directly to the cause, making it an ideal option for organizations that want to maximize their fundraising efforts.
For Read-A-Thons, Zeffy provides customizable fundraising pages, donor management tools, and real-time analytics, helping organizations track progress and engage with participants and supporters. Its user-friendly interface and robust features make it a practical choice for school fundraisers or nonprofits running a Read-A-Thon without worrying about hidden costs or fees cutting into their funds.
2. Read-A-Thon: Dedicated to Helping Your School Plan and Host Your Read-A-Thons
Read-A-Thon.com is a specialized platform designed specifically for schools and educational institutions looking to run Read-A-Thons. It simplifies the entire process, offering a turnkey solution that includes setup, promotion, and management of the event. The platform is structured to make reading fun and engaging for students while simultaneously raising money for the school.
3. PledgeStar: Here to Help Schools Raise More and Pay Less
PledgeStar is a popular fundraising platform known for its affordability and effectiveness, especially within school communities. The platform is designed to help schools maximize their fundraising efforts by offering a low-cost solution that still delivers a range of powerful features. It’s particularly well-suited for Read-A-Thons because it simplifies the process of collecting pledges, tracking progress, and engaging with donors.
Launch a read-a-thon for free
It can be tough for an organization to stand out from the crowd of fundraisers that happen every year.
A Read-A-Thon is a fun way to get your community involved, keep everyone interested (There's a genre for everyone at any age!), and raise money (attract donations) for your cause.
With Zeffy, nonprofits can get kids excited about school fundraising.
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