FUNDRAISING RESOURCES

How to fundraise for Senior assisted living and elder care?

Senior assisted living and elder care nonprofits can explore a variety of funds, sponsorships, and innovative fundraising ideas. Our complete guide offers proven strategies for impactful fundraising.

Top 5 grants for Senior assisted living and elder care nonprofits in 2025

Unlock funding for your nonprofit with grants designed for Senior assisted living and elder care. Explore government, foundation, and corporate grants to expand your impact.

Community Facilities Direct Loan & Grant Program

USDA Rural Development

Varies

Government

Provides affordable funding to develop essential community facilities in rural areas, including assisted living facilities and nursing homes.

Apply

Kingdom Advancing Grant

Brotherhood Mutual Foundation

Up to $35,000

Private Foundation

Supports church programs that solve community problems and connect people to Jesus. Elder care programs may qualify.

Apply

Keiro Grants Program

Keiro

Varies

Private Foundation

Supports nonprofit organizations serving Japanese American and Japanese older adults and caregivers in Los Angeles, Orange, and Ventura counties.

Apply

ACL Grants for Aging Services

Administration for Community Living

Varies

Government

Provides funding for various aging services programs, including those supporting community-based care for older adults.

Apply

Mother Cabrini Health Foundation Grants

Mother Cabrini Health Foundation

Varies

Private Foundation

Supports nonprofit organizations addressing health needs of underserved New Yorkers, including programs for older adults.

Apply

Top 5 companies donating to Senior assisted living and elder care nonprofits in 2025

Partner with businesses that share your mission! Corporate sponsorships can provide funding, in-kind donations, and visibility to help your nonprofit expand and sustain Senior assisted living and elder care efforts.

Senior care
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Senior care
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Senior care
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Top 5 best fundraising platforms for Senior assisted living and elder care

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Transaction fees
0%

2.9% + $0.30 per donation

2.9% + $0.30 per transaction
2.9% + $0.30 per transaction

2.4% + $0.30 per transaction for Visa/MC/Disc; 3.95% + $0.30 for AmEx; 1.3% + $0.30 for ACH

Platform fees
$0
No platform fees. Similar to Zeffy, GoFundMe relies on voluntary “tips” from donors to cover platform fees for nonprofits.
If optional tips are disabled a 1% to 5% fee apply to each transactions with the Flex Plan. And $1,550 yearly subscription + 1% fee per transaction with the Partner Plan.
No platform fees but ask for donor contribution
No platform fees for most plans; 1% applies for 'Optional Tips Disabled' on Starter Plan
Monthly fees
$0 / month
No monthly fees
No monthly fees
No monthly fees
Starting at $0/month ($259/month for higher plans)
Value for money
Capterra ratings
4.9 / 5
4.1/5
4.7/5
N/A
4.5/5
Ease-of-use
Capterra ratings
4.8 / 5
4.2/5
4.6/5
N/A
4.6/5
Quality of support
4.9 / 5
3.9/5
4.6/5
N/A
4.6/5

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10 Best fundraising ideas for Senior assisted living and elder care in 2025

Innovative fundraising fuels your mission. From peer-to-peer campaigns to community events, explore creative ways to raise funds and ensure long-term success for your Senior assisted living and elder care.

1

Digital Memory Book Campaign

Launch a digital platform where families can create and share personalized memory books for their senior loved ones. Encourage donations for each memory added, with proceeds supporting elder care programs.

2

Intergenerational Skills Exchange Fair

Organize a community event where seniors teach traditional skills (e.g., knitting, woodworking) to younger generations, while youth teach technology skills to seniors. Charge entry fees and offer sponsorship opportunities.

3

Senior Care Subscription Box

Create a monthly subscription box filled with senior-friendly products, activities, and care items. Partner with local businesses for product donations and allocate a portion of subscription fees to elder care programs.

4

Corporate Wellness Partnership Program

Collaborate with local businesses to offer employee wellness programs focused on elder care education and support. Provide workshops, resources, and volunteer opportunities in exchange for corporate donations.

5

Senior Storytelling Podcast Series

Launch a podcast featuring inspiring stories from seniors in assisted living facilities. Seek sponsorships and encourage listeners to make donations to support the featured seniors and elder care programs.

6

Virtual Reality Assisted Living Tour Fundraiser

Create immersive VR tours of assisted living facilities to educate potential donors about the impact of their contributions. Offer virtual 'naming rights' for rooms or areas in exchange for donations.

7

Generational Gala: A Night of Nostalgia

Host an elegant fundraising gala featuring themed decades, where attendees dress up in vintage attire. Include live entertainment, auctions, and storytelling sessions highlighting the importance of elder care.

8

Senior Wisdom Calendar

Create an inspirational calendar featuring portraits and life advice from seniors in assisted living facilities. Sell the calendars online and in local stores, with proceeds supporting elder care programs.

9

Intergenerational Mentorship Program

Partner with local schools and universities to create a mentorship program pairing students with seniors. Seek corporate sponsorships and individual donations to support program activities and elder care initiatives.

10

Community Garden for Generations

Establish a community garden where seniors and younger volunteers work together. Sell produce at local farmers' markets, offer garden plot 'adoptions' for donations, and host seasonal events to raise funds for elder care.

Frequently Asked Questions

<div ms-code-snippet-q="1">What are the most effective fundraising strategies for senior assisted living nonprofits in 2025?</div><div ms-code-snippet-a="1">In 2025, the most effective fundraising strategies for senior assisted living nonprofits focus on digital engagement and personalized experiences. Implement a multi-channel approach combining online and offline methods. Prioritize recurring giving programs, which provide sustainable income. Leverage AI-powered tools for donor segmentation and personalized communications. Host hybrid events that blend in-person and virtual experiences to maximize reach. Explore partnerships with local businesses and community organizations to expand your donor base. According to recent trends, individual giving is projected to grow by 3.4% in 2025, making it crucial to focus on donor retention and acquisition strategies. Utilize data analytics to track donor behavior and optimize your fundraising efforts. Remember to showcase the impact of donations through compelling storytelling and regular impact reports.</div><div ms-code-snippet-q="2">How can elder care nonprofits use artificial intelligence (AI) to improve fundraising in 2025?</div><div ms-code-snippet-a="2">Elder care nonprofits can leverage AI to significantly enhance their fundraising efforts in 2025. Use AI-powered tools for donor prospecting and wealth screening to identify high-potential donors. Implement chatbots on your website to engage visitors and answer frequently asked questions about your organization and donation process. Utilize AI for predictive analytics to forecast donation trends and optimize campaign timing. Employ machine learning algorithms to personalize email content and donation appeals based on individual donor preferences and behavior. AI can also streamline administrative tasks, freeing up staff time for relationship-building activities. According to recent trends, AI is becoming increasingly important in nonprofit operations, with many organizations reporting improved efficiency and fundraising results. Remember to balance AI implementation with maintaining a human touch in donor communications.</div><div ms-code-snippet-q="3">What are the best practices for creating a donor portal for senior assisted living fundraising?</div><div ms-code-snippet-a="3">Creating an effective donor portal for senior assisted living fundraising is crucial in 2025. Start by ensuring the portal is user-friendly and accessible, with large, easy-to-read fonts and intuitive navigation. Implement secure login features and robust data protection measures to build trust. Offer self-service options for donors to manage their recurring gifts, update personal information, and view their giving history. Include a dashboard that displays the impact of donations through visual representations and stories. Integrate the portal with your CRM system for seamless data management. Provide options for various payment methods, including digital wallets and cryptocurrency. Include a feature for donors to set up and manage tribute gifts. Regularly update the portal with fresh content, such as news updates and upcoming events. According to recent trends, donor portals are becoming increasingly important for improving donor retention and streamlining the giving process.</div><div ms-code-snippet-q="4">How can elder care nonprofits leverage social media for fundraising in 2025?</div><div ms-code-snippet-a="4">In 2025, elder care nonprofits can effectively leverage social media for fundraising by creating a comprehensive, multi-platform strategy. Focus on platforms popular among older adults and their adult children, such as Facebook and LinkedIn. Utilize Instagram and TikTok to reach younger supporters and potential volunteers. Create engaging, shareable content that showcases your mission and impact through short videos, infographics, and personal stories. Implement social media giving tools, like Facebook Fundraisers, to make donating easy and shareable. Use social listening tools to identify and engage with potential donors and influencers in the elder care space. Run targeted ad campaigns to expand your reach and drive traffic to your donation page. Collaborate with social media influencers who have a connection to elder care issues. Host live streaming events or Q&A sessions to interact directly with your audience. Remember to maintain a consistent posting schedule and respond promptly to comments and messages.</div><div ms-code-snippet-q="5">What are the emerging trends in major gift fundraising for senior assisted living nonprofits?</div><div ms-code-snippet-a="5">Emerging trends in major gift fundraising for senior assisted living nonprofits in 2025 focus on personalization and impact demonstration. Implement AI-powered wealth screening tools to identify high-potential donors and tailor your approach. Offer exclusive, intimate events for major donors, providing behind-the-scenes access to your organization's work. Develop a robust planned giving program, as many seniors consider legacy gifts. Create personalized impact reports for major donors, showcasing how their contributions directly affect the lives of seniors. Explore partnerships with corporations for matching gift programs. Implement a moves management strategy to cultivate relationships with potential major donors over time. Consider offering naming opportunities for significant gifts. Utilize virtual reality technology to give donors immersive experiences of your facilities and programs. According to recent trends, major gifts are increasingly important for nonprofit sustainability, with a growing focus on long-term relationship building and demonstrating tangible impact.</div>